Bicester, OX26 4UR,
United Kingdom
Barrus Technographics
Barrus Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Barrus and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 228 Barrus employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Barrus has purchased the following applications: Infor System21 for Manufacturing ERP, Distribution ERP in 2008, Microsoft 365 for Collaboration in 2021, Canva for Video Editing in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Barrus is running and its propensity to invest more and deepen its relationship with Infor , Microsoft , Canva or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Barrus revenues, which have grown to $102.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Barrus intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Barrus Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor System21 | Manufacturing ERP, Distribution ERP | ERP Services and Operations | n/a | 2008 | 2008 |
In 2008, Barrus implemented Infor System21. Infor System21 was provisioned as the company’s Manufacturing ERP,Distribution ERP to centralize parts, pricing, and order-related data across its marine, industrial engine, and outdoor vehicle product lines.
The implementation focused on parts catalogue management and pricing lists and campaign management, with functional capabilities for supplier price list ingestion, sales order handling, order forecasting and planning, and margin and sales performance reporting. The configuration supported multi-channel pricing workflows for B2B and Retail channels, and was aligned with pricing activities such as promotional pricing, discount structures, and new product introduction pricing analysis.
Infor System21 was integrated into Barrus reporting and planning processes through tool-level connections to Power BI, B2WISE, and Excel to produce management dashboards and reports. The environment was operated by the Parts function in close collaboration with Sales, IT, and Finance, with data accuracy and consistency enforced across ERP and pricing systems to support pricing governance.
Governance and process changes emphasized pricing governance and compliance, cross-functional collaboration between Parts, Sales, IT, and Finance, and the establishment of repeatable workflows for supplier collaboration, competitor price monitoring, and pricing approvals. The role of Pricing and Data Analysts was embedded into the operational model to maintain price lists, drive campaign execution, and sustain data quality in Infor System21.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Canva | Legacy | Canva | Video Editing | Content Management | n/a | 2025 | 2025 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Warehouse Management | SCM |
|
2013 | 2014 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2013 | 2013 |
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Customer Experience | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2015 | 2015 |
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Tag Management | CRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Domain Name System (DNS) | IaaS |
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2014 | 2014 |
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Domain Name System (DNS) | IaaS |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2016 | 2016 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Barrus
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Barrus Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||