Early Settler
177-181 Argyle St,
Traralgon, 3844, VIC,
Australia
Traralgon, 3844, VIC,
Australia
61 13 0065-3969
Retail
Early Settler Technographics
Early Settler Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Early Settler and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Early Settler employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Early Settler has purchased the following applications: MYOB Premier for ERP Financial in 2005, Humanforce Ento Rostering for Workforce Scheduling in 2017, FreeWheel Demandsuite for Agency Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Early Settler is running and its propensity to invest more and deepen its relationship with MYOB , Block (ex Square, Inc) , Humanforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Early Settler revenues, which have grown to $55.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Early Settler intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Early Settler Tech Stack and Enterprise Applications
Early Settler ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MYOB | Legacy | MYOB Premier | ERP Financial | ERP | n/a | 2005 | 2005 |
In 2005, Early Settler implemented MYOB Premier. The MYOB Premier deployment served as the companys ERP Financial system supporting core finance and accounting ledgers, inventory management, and basic purchase-order processing across its retail store network.
Early Settler ran MYOB Premier for many years before upgrading to the more scalable MYOB Exo to handle increasing transaction volumes and to improve purchase-order and reporting visibility across stores. The implementation centered on finance and inventory modules with reporting capabilities that supported finance, inventory control, and store procurement operations, and the transition shifted governance toward centralized reporting and improved purchase-order visibility across sites.
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Payment Processing | ERP |
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2020 | 2020 |
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Early Settler HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Humanforce | Legacy | Humanforce Ento Rostering | Workforce Scheduling | HCM | n/a | 2017 | 2017 |
In 2017 Early Settler implemented Humanforce Ento Rostering to support Workforce Scheduling for store-level operations and casual workforce management across its Australian store network. The deployment centered on store rostering responsibilities at the Auburn NSW location, where store management created monthly rosters for casual staff using Humanforce Ento Rostering as the primary scheduling tool. This implementation aligns the application with Early Settler's 400 employee footprint and retail store operational needs.
Humanforce Ento Rostering was configured to handle core rostering functions typical of Workforce Scheduling, including monthly roster creation, shift assignment and editing, and management of casual staff availability. Store managers used the application to compile and publish rosters, manage day to day shift changes, and produce schedule related inputs that feed store reporting cycles. The narrative from store operations also indicates use of the system in coordinating staffing for sales activity and visual merchandising shifts, reflecting category aligned scheduling and labor planning workflows.
Operationally the implementation supported governance processes at the store and regional level, with store assistant managers arranging monthly staff meetings and compiling fortnightly store reports for management based on rostered schedules. Coordination extended beyond the single site, with conference calls between store managers and regional management used to align rostered staffing with store sales targets and action plans. Humanforce Ento Rostering is presented as the authoritative Workforce Scheduling system for Early Settler store roster management and related store operations governance.
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Early Settler ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, Early Settler deployed FreeWheel Demandsuite on its website. FreeWheel Demandsuite is being used as an Agency Management solution to govern digital advertising demand and campaign orchestration for the retailer.
Configuration focuses on demand-side campaign management, page-level ad decisioning, inventory allocation and centralized reporting capabilities. The implementation aligns campaign trafficking workflows with yield management and reporting modules to support ad operations and marketing planning.
The product is embedded into Early Settler's website ad delivery stack and operates across the public storefront, supporting marketing, e-commerce and ad operations teams within the Australia-based retailer. Operational scope is site-level ad management for the consumer e-commerce environment.
Governance changes centralized campaign configuration and approval workflows under ad operations, aligning creative trafficking and reporting cadence with existing marketing planning processes. The rollout emphasized operational handoffs between marketing and e-commerce to sustain campaign governance and reporting consistency.
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Early Settler AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Early Settler Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2016 | 2016 |
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Early Settler Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2018 | 2018 |
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Early Settler eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2013 | 2013 |
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eCommerce | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2022 | 2022 |
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Product Review Management | eCommerce |
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2021 | 2021 |
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Early Settler CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Early Settler PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Early Settler IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Early Settler CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Early Settler
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO | CXO | Finance | |
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General Manager - People and Culture | Manager | HR | |
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COO | CXO | Finance | |
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GM Of Marketing, Customer | CXO | Customer Service | |
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Customer Service Representative | Manager | Customer Service | |
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Marketing Operations Manager | Manager | Marketing | |
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Marketing Manager Au&NZ | Manager | Marketing | |
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People and Culture Manager | Manager | HR | |
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Senior Payroll Officer | Director | HR | |
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Apps Being Evaluated by Early Settler Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Early Settler IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Early Settler digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Early Settler Technographics
Early Settler is a Retail organization based in Australia,
with around 400 employees and annual revenues of $55.0 million.
Early Settler operates a diverse technology stack with applications such as
MYOB Premier, Humanforce Ento Rostering and FreeWheel Demandsuite,
covering areas like ERP Financial, Workforce Scheduling and Agency Management.
Early Settler has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as MYOB, Humanforce and FreeWheel, A Comcast Company.
Early Settler recently adopted applications including
FreeWheel Demandsuite in 2023, Magnite (ex Rubicon Project) in 2023 and Searchspring Product Recommendations in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Early Settler’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Early Settler’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Early Settler technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.