Prague 5 - Kosire, 15000,
Czech Republic
Econea Technographics
Econea Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Econea and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 21 Econea employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Econea has purchased the following applications: DataBreakers Booster for Artificial Intelligence Marketing in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, Hotjar for Customer Experience in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Econea is running and its propensity to invest more and deepen its relationship with DataBreakers , Freshworks , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Econea revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Econea intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Econea Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DataBreakers | Legacy | DataBreakers Booster | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Econea implemented DataBreakers Booster on its public website. Econea implemented DataBreakers Booster, an Artificial Intelligence Marketing application, to introduce AI driven personalization and on site engagement for the Czech Republic distribution company with 21 employees.
Implementation scope centers on DataBreakers Booster’s personalization and recommendation capabilities, behavioral signal capture, and campaign orchestration typical of Artificial Intelligence Marketing platforms. Configuration emphasizes client side instrumentation to collect page events, model driven content recommendations, and rule based fallbacks to govern experience delivery across product detail and informational pages.
The deployment integrates via a site tag and API interactions that stream anonymized behavioral signals to DataBreakers Booster and return recommendation and personalization payloads to the website front end. Operational coverage is focused on the public ecommerce and marketing pages of Econea’s site, supporting marketing and web merchandising functions and localized Czech language experiences.
Governance and rollout were managed by internal marketing and web teams, with editorial controls, campaign scheduling, and periodic model tuning to maintain relevance and compliance. Ongoing operational activities include tag performance monitoring, model inference review, and coordination between content owners and technical maintainers to sustain the DataBreakers Booster implementation.
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Chatbots and Conversational AI | AI-Powered Application |
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2022 | 2022 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Econea
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Econea Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||