Econea
Plzenska 157/98,
Prague 5 - Kosire, 15000,
Czech Republic
Prague 5 - Kosire, 15000,
Czech Republic
420-226633542
Distribution
Econea Technographics
Econea Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Econea and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 21 Econea employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Econea has purchased the following applications: DataBreakers Booster for Artificial Intelligence Marketing in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, Hotjar for Customer Experience in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Econea is running and its propensity to invest more and deepen its relationship with DataBreakers , Freshworks , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Econea revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Econea intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Econea Tech Stack and Enterprise Applications
Econea AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DataBreakers | Legacy | DataBreakers Booster | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Econea implemented DataBreakers Booster on its public website. Econea implemented DataBreakers Booster, an Artificial Intelligence Marketing application, to introduce AI driven personalization and on site engagement for the Czech Republic distribution company with 21 employees.
Implementation scope centers on DataBreakers Booster’s personalization and recommendation capabilities, behavioral signal capture, and campaign orchestration typical of Artificial Intelligence Marketing platforms. Configuration emphasizes client side instrumentation to collect page events, model driven content recommendations, and rule based fallbacks to govern experience delivery across product detail and informational pages.
The deployment integrates via a site tag and API interactions that stream anonymized behavioral signals to DataBreakers Booster and return recommendation and personalization payloads to the website front end. Operational coverage is focused on the public ecommerce and marketing pages of Econea’s site, supporting marketing and web merchandising functions and localized Czech language experiences.
Governance and rollout were managed by internal marketing and web teams, with editorial controls, campaign scheduling, and periodic model tuning to maintain relevance and compliance. Ongoing operational activities include tag performance monitoring, model inference review, and coordination between content owners and technical maintainers to sustain the DataBreakers Booster implementation.
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Chatbots and Conversational AI | AI-Powered Application |
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2022 | 2022 |
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Econea Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Econea implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment is cloud-hosted by Google and is referenced on the company website, consolidating the vendor footprint for core Collaboration tooling.
The implementation centralized standard Google Workspace modules including Gmail, Google Calendar, Google Drive, Google Docs, Sheets, Slides, and the Admin console, providing user provisioning, access controls, and shared drives. Operational scope aligns with a 21 employee distribution firm, with the platform used to support internal communications and document workflows across administrative and operational functions, and governance managed through the Google Workspace admin console to control accounts and basic security settings.
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Econea CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
In 2016, Econea implemented Hotjar on its public website. The Hotjar implementation is categorized under Customer Experience and was used to capture on-page user behavior through session recordings, heatmaps, and on-site feedback widgets to surface interaction patterns relevant to site navigation and content engagement.
Deployment consisted of website-level front-end instrumentation by adding Hotjar's tracking snippet across site pages to enable session replay and aggregated behavioral analytics. Operational scope focused on the Econea.cz site, impacting marketing, user experience and product workflows, with governance managed through a centralized digital owner who coordinated iterative content and layout adjustments based on recorded user signals.
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Econea PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Econea IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Econea CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Econea
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Econea Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Econea IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Econea digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Econea Technographics
Econea is a Distribution organization based in Czech Republic,
with around 21 employees and annual revenues of $2.0 million.
Econea operates a diverse technology stack with applications such as
DataBreakers Booster, Google Workspace (Formerly Google G-Suite) and Hotjar,
covering areas like Artificial Intelligence Marketing, Collaboration and Customer Experience.
Econea has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as DataBreakers, Google and Contentsquare.
Econea recently adopted applications including
Freshdesk Messaging (Formerly Freshchat) in 2022, Adobe Audience Manager in 2022 and Oracle BlueKai in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Econea’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Econea’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Econea technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.