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Edina Realty Data, Technology Stack, and Enterprise Applications
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Whatfix Legacy Whatfix Digital Adoption Platform Digital Adoption HCM n/a 2023 2023
In 2023 Edina Realty deployed Whatfix Digital Adoption Platform on its public website, using the Whatfix Digital Adoption Platform to deliver in-context guidance across customer-facing web workflows. The deployment uses Digital Adoption capabilities to support customer onboarding and self-service on edinarealty.com. The implementation leverages common DAP modules including interactive walkthroughs, on-screen tooltips, contextual help, a content authoring console, and analytics instrumentation to monitor user flows. Configuration and governance are handled through the platform admin interface by Edina Realty staff, enabling iterative updates to guidance content and alignment of the Whatfix Digital Adoption Platform with customer engagement and support functions.
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Roof AI Legacy Roof AI Customer Engagement CRM n/a 2023 2023
In 2023, Edina Realty implemented Roof AI on its public website. The deployment uses Roof AI as a Customer Engagement application embedded as a web facing conversational agent to manage inbound property listing queries and general customer inquiries. The Roof AI implementation is configured as a lightweight client side integration to enable real time conversational intake and structured lead capture for website visitors. Configuration of Roof AI focuses on conversational intake flows, automated qualification scripts, and web form augmentation to capture contact data and appointment intent, aligning with standard Customer Engagement workflows. Operational scope is the corporate website, impacting sales and customer service functions within Edina Realty, a small firm of 10 employees. Governance and content maintenance are centered on site level administration and update processes performed by internal web administrators, with the rollout limited to the website channel.
Tag Management CRM 2023 2023
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy JavaScript Apps Development PaaS n/a 2023 2023
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2023 2023
Content Delivery Network IaaS 2023 2023
IT Decision Makers and Key Stakeholders at Edina Realty
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Edina Realty Executives
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FAQ - APPS RUN THE WORLD Edina Realty Technographics

Edina Realty is a Construction and Real Estate organization based in United States, with around 10 employees and annual revenues of $1.0 million.

Edina Realty operates a diverse technology stack with applications such as Whatfix Digital Adoption Platform, Roof AI and JavaScript, covering areas like Digital Adoption, Customer Engagement and Apps Development.

Edina Realty has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Whatfix, Roof AI and Oracle.

Edina Realty recently adopted applications including Whatfix Digital Adoption Platform in 2023, Roof AI in 2023 and Google Tag Manager in 2023, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Edina Realty’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Edina Realty’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Edina Realty technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.