Mobile, 36693-3316, AL,
United States
Edina Realty Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Edina Realty and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Edina Realty employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Edina Realty has purchased the following applications: Whatfix Digital Adoption Platform for Digital Adoption in 2023, Roof AI for Customer Engagement in 2023, JavaScript for Apps Development in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Edina Realty is running and its propensity to invest more and deepen its relationship with Whatfix , Roof AI , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Edina Realty revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Edina Realty intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Whatfix | Legacy | Whatfix Digital Adoption Platform | Digital Adoption | HCM | n/a | 2023 | 2023 |
In 2023 Edina Realty deployed Whatfix Digital Adoption Platform on its public website, using the Whatfix Digital Adoption Platform to deliver in-context guidance across customer-facing web workflows. The deployment uses Digital Adoption capabilities to support customer onboarding and self-service on edinarealty.com.
The implementation leverages common DAP modules including interactive walkthroughs, on-screen tooltips, contextual help, a content authoring console, and analytics instrumentation to monitor user flows. Configuration and governance are handled through the platform admin interface by Edina Realty staff, enabling iterative updates to guidance content and alignment of the Whatfix Digital Adoption Platform with customer engagement and support functions.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Roof AI | Legacy | Roof AI | Customer Engagement | CRM | n/a | 2023 | 2023 |
In 2023, Edina Realty implemented Roof AI on its public website. The deployment uses Roof AI as a Customer Engagement application embedded as a web facing conversational agent to manage inbound property listing queries and general customer inquiries. The Roof AI implementation is configured as a lightweight client side integration to enable real time conversational intake and structured lead capture for website visitors.
Configuration of Roof AI focuses on conversational intake flows, automated qualification scripts, and web form augmentation to capture contact data and appointment intent, aligning with standard Customer Engagement workflows. Operational scope is the corporate website, impacting sales and customer service functions within Edina Realty, a small firm of 10 employees. Governance and content maintenance are centered on site level administration and update processes performed by internal web administrators, with the rollout limited to the website channel.
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Tag Management | CRM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | JavaScript | Apps Development | PaaS | n/a | 2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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