Einbecker Brauhaus AG
Papenstraße,
Einbeck, 37574,
Germany
Einbeck, 37574,
Germany
49 55 61 79 70
Consumer Packaged Goods
Einbecker Brauhaus AG Technographics
Einbecker Brauhaus AG Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Einbecker Brauhaus AG and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 132 Einbecker Brauhaus AG employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Einbecker Brauhaus AG has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2014, Contao for Web Content Management in 2013, ProfitSystem CRM for CRM in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Einbecker Brauhaus AG is running and its propensity to invest more and deepen its relationship with Microsoft , Contao , merkarion or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Einbecker Brauhaus AG revenues, which have grown to $37.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Einbecker Brauhaus AG intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Einbecker Brauhaus AG Tech Stack and Enterprise Applications
Einbecker Brauhaus AG ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP | NORRIQ | 2014 | 2015 |
In 2014, Einbecker Brauhaus AG implemented Microsoft Dynamics NAV as an ERP Financial system. Users rated Microsoft Dynamics NAV highly, which led the brewery to pursue a NAV-based successor platform later branded as Business Central.
Functional coverage implemented with Microsoft Dynamics NAV and later extended with the Drink-IT industry solution included sales, purchasing, financial accounting and asset accounting, beer tax documentation and processing, deposit management, advance telephone sales, refunds, price conditions and fixed asset management. Contract management was expanded to incorporate loan and permanent loan handling, aligning commercial contract workflows with financial ledgers. The implementation emphasized brewery-specific transaction logic alongside standard ERP Financial controls for general ledger and reporting.
NORRIQ was engaged to deliver the Drink-IT solution, and in February 2019 Einbecker decided on Drink-IT with the system change completed in November 2019. Integrations explicitly implemented included a document archiving system, an interface to an external production and scanning application, cost and performance accounting connections and an established EDI data traffic solution, creating end-to-end data flows between production, sales and finance. Operational scope covered brewery business functions across sales, purchasing, production interfacing and finance.
The rollout followed a joint workshop model with users and management and was executed in close coordination with NORRIQ, completed within the estimated investment budget. Company leadership reported that brewery-specific requirements such as complete beer tax documentation and the correct handling of deposits and gastronomy loans were implemented to complete satisfaction.
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Einbecker Brauhaus AG Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contao | Legacy | Contao | Web Content Management | Content Management | n/a | 2013 | 2013 |
In 2013, Einbecker Brauhaus AG deployed Contao as its Web Content Management solution for the corporate website https://www.einbecker.de/. Contao serves as the primary content platform to manage public-facing pages including product information, brewery history and event communications.
The implementation configures Contao with template-driven page composition, role-based editorial permissions, media and asset handling, and metadata and URL management consistent with Web Content Management best practices. Content types and template inheritance were used to enforce consistent branding and structured publishing across site sections.
Operational ownership is assigned to the marketing and communications teams who execute editorial workflows and scheduled publishing for German-language audiences. The deployment is focused on the website channel and no named third-party integrations were provided in the source information.
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Einbecker Brauhaus AG CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| merkarion | Legacy | ProfitSystem CRM | CRM | CRM | n/a | 2014 | 2014 |
In 2014, Einbecker Brauhaus AG selected ProfitSystem CRM, a CRM application, to integrate customer, trade and gastronomy processes with Microsoft Navision across the group in Germany. The decision in autumn 2014 launched a focused program to consolidate sales orchestration and order handling for on-premise and trade channels.
ProfitSystem CRM was configured to support customer and trade process modules and channel-specific gastronomy workflows. The implementation incorporated GEDAT indirect-sales feeds for distributor order data, Bing Maps tour optimisation for route and visit planning, and paperless order handling to streamline order capture and reduce paper processing.
Architecturally the deployment integrated ProfitSystem CRM with Microsoft Navision to align CRM transaction streams with ERP order flows across the German group. The rollout moved from conception to productive start in about four months, with operational governance emphasizing consolidated customer records and standardised order workflows to boost efficiency.
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Marketing Automation | CRM |
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2019 | 2019 |
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Einbecker Brauhaus AG IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Einbecker Brauhaus AG
| First Name | Last Name | Title | Function | Department | Phone | |
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Technical Manager | Manager | Operations | |
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Commercial Manager | Manager | Finance | |
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Director of Marketing | Director | Marketing | |
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Apps Being Evaluated by Einbecker Brauhaus AG Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Einbecker Brauhaus AG IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Einbecker Brauhaus AG digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Einbecker Brauhaus AG Technographics
Einbecker Brauhaus AG is a Consumer Packaged Goods organization based in Germany,
with around 132 employees and annual revenues of $37.0 million.
Einbecker Brauhaus AG operates a diverse technology stack with applications such as
Microsoft Dynamics NAV, Contao and ProfitSystem CRM,
covering areas like ERP Financial, Web Content Management and CRM.
Einbecker Brauhaus AG has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Contao and merkarion.
Einbecker Brauhaus AG recently adopted applications including
SendinBlue in 2019, Microsoft Azure Cloud Services in 2019 and Microsoft Dynamics NAV in 2014,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Einbecker Brauhaus AG’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Einbecker Brauhaus AG’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Einbecker Brauhaus AG technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.