Edmonton, T5E 4C6, AB,
Canada
El Basil Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by El Basil Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 180 El Basil Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that El Basil Group has purchased the following applications: GoDaddy Webmail for Collaboration in 2015, Cloudflare CDN for Content Delivery Network in 2022, TapMango for Customer Loyalty in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems El Basil Group is running and its propensity to invest more and deepen its relationship with GoDaddy , Cloudflare , TapMango or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing El Basil Group revenues, which have grown to $14.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for El Basil Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2015 | 2015 |
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2022 | 2022 |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| TapMango | Legacy | TapMango | Customer Loyalty | CRM | n/a | 2019 | 2019 | In 2019, El Basil Group deployed TapMango as its Customer Loyalty application. The TapMango implementation is embedded on the company website https://www.spasation.com/ and serves as the primary digital loyalty channel for guest enrollment and engagement. The deployment follows a cloud SaaS delivery model typical for customer loyalty platforms, centralizing rewards management, points tracking, promotions, and digital punch card functionality. Configuration work emphasized loyalty program administration, customer profile capture, and campaign orchestration. Operational scope covers customer-facing operations across El Basil Group spas, with marketing and guest services using TapMango to manage enrollments, targeted promotions, and retention communications. The TapMango web widget is integrated into online booking and on-site check-in workflows to streamline signups and reward redemption, while governance centralized campaign controls and segmentation rules to standardize program execution. The implementation concentrates on digital engagement, customer segmentation, and automated promotion delivery consistent with the Customer Loyalty category. | |
|
|
|
|
Tag Management | CRM |
|
2021 | 2021 |
|
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2021 | 2021 |
|
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||