El Palacio de Hierro
Av Moliere 222, Polanco, Polanco II Secc, Miguel Hidalgo,
Mexico City, 11530,
Mexico
Mexico City, 11530,
Mexico
52 55 5283 7200
Retail
El Palacio de Hierro Technographics
El Palacio de Hierro Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by El Palacio de Hierro and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12461 El Palacio de Hierro employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that El Palacio de Hierro has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2011, AS POS for Point Of Sale in 2002, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems El Palacio de Hierro is running and its propensity to invest more and deepen its relationship with SAP , AS Software Group , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing El Palacio de Hierro revenues, which have grown to $2.62 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for El Palacio de Hierro intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
El Palacio de Hierro Tech Stack and Enterprise Applications
El Palacio de Hierro ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2011 | 2011 |
In 2011, El Palacio de Hierro implemented SAP ERP ECC 6.0 to establish a centralized ERP Financial platform, with an implementation run spanning April 2011 to August 2012 under the Corporate Systems Manager for the SAP platform. The SAP ERP ECC 6.0 deployment was executed as a multi-module SAP platform rollout and is documented against ECC version 6.05 Ehp 5 for ERP core functionality.
The implementation included a broad set of SAP modules and capabilities, specifically ERP, HCM, BPC, SRM, XI, NWDI, MDM, TDMS, SPP, SOLMAN, PORTAL, TREX, BW, BWA and BI 4.0 systems, aligning financial management, human resources, procurement, planning and analytics functions. Financial management workflows were delivered through SAP ERP ECC 6.0 while BPC handled planning and consolidation, HCM supported payroll and HR processes, and BW with BI 4.0 provided reporting and business intelligence.
Deployment architecture was built on IBM Power7 servers and blade systems with NetApp ACC storage, Cisco firewall and security infrastructure, and virtualization using VM4.0 with micropartitioning, supported by telecoms connectivity for distributed access. TREX, BW and BWA were provisioned to support search and high performance analytics workloads and BI 4.0 for front end reporting.
Integration and operational tooling used SAP XI and NWDI for integration lifecycle management, with MDM and TDMS applied to master data and test data processes. Solution Manager was implemented to manage operations and support. SAP Basis administration was staffed to provide platform support, supplemented by Max Attention SAP support and technical validation services such as Technical Feasibility Check, Integration Check, IT Planning, Integration Validation, BBPO and CheckGoing Live services.
Governance and rollout were managed at corporate systems level, covering finance, HR, procurement and analytics stakeholders within the enterprise, with platform administration responsibilities focused on safeguarding end to end business process continuity and integration validation across the SAP landscape.
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El Palacio de Hierro ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AS Software Group | Legacy | AS POS | Point Of Sale | ERP Services and Operations | n/a | 2002 | 2003 |
In 2002, El Palacio de Hierro deployed AS POS as its Point Of Sale application across its department stores in Mexico. The deployment focused on POS and back-office store automation to support retail operations within the Mexican store network.
AS POS was configured to deliver core Point Of Sale capabilities including transaction processing, cashier workflows, inventory lookup and back-office reconciliation, aligning terminal functions with store merchandising and sales reporting. The implementation emphasized integration points between in-store POS terminals and store automation workflows to streamline day-to-day retail operations.
Rollout governance centered on standardizing checkout processes and operational procedures across department stores, with program-level coordination for store-level adoption and operational training. The initiative aimed to substantially increase productivity, efficiency and customer service.
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Retail Management | ERP Services and Operations |
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2015 | 2015 |
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El Palacio de Hierro AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, El Palacio de Hierro implemented Salesforce Chat formerly Salesforce Live Agent on its public website to support online customer service and e-commerce interactions. The deployment is classified under Chatbots and Conversational AI and was focused on the web channel, providing real-time conversational access for customers visiting the retailer's site. This implementation signals an intent to centralize live customer engagement within the online storefront.
The Salesforce Chat formerly Salesforce Live Agent installation uses the vendor's cloud hosted chat architecture and an embedded web widget to initiate sessions from site pages to an agent console. Functional capabilities implemented include real time messaging, session routing and queuing, canned responses and chat transcript capture, reflecting standard Chatbots and Conversational AI feature sets. Configuration elements include presence management, skill based routing and agent status controls to align chat flows with customer service workflows.
Operational coverage was centered on the website and directly impacted customer service and online sales teams responsible for digital customer engagement. The implementation required adjustments to agent workflows to handle synchronous chat sessions, including new routing rules and transcript handling practices. Governance changes emphasized role based access to the agent console and defined procedures for chat escalation and record retention.
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El Palacio de Hierro Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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El Palacio de Hierro eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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El Palacio de Hierro CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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El Palacio de Hierro ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2019 | 2019 |
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El Palacio de Hierro IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2017 | 2017 |
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Database Management | IaaS |
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2011 | 2011 |
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Servers, Storage and Networking | IaaS |
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2008 | 2008 |
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IT Decision Makers and Key Stakeholders at El Palacio de Hierro
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by El Palacio de Hierro Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from El Palacio de Hierro IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the El Palacio de Hierro digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD El Palacio de Hierro Technographics
El Palacio de Hierro is a Retail organization based in Mexico,
with around 12461 employees and annual revenues of $2.62 billion.
El Palacio de Hierro operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, AS POS and Salesforce Chat (formerly Salesforce Live Agent),
covering areas like ERP Financial, Point Of Sale and Chatbots and Conversational AI.
El Palacio de Hierro has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, AS Software Group and Salesforce.
El Palacio de Hierro recently adopted applications including
Cisco Webex Meetings in 2021, Contentsquare in 2021 and Salesforce Chat (formerly Salesforce Live Agent) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of El Palacio de Hierro’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates El Palacio de Hierro’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete El Palacio de Hierro technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.