Electro Rent Corporation
8511 Fallbrook Avenue, Suite 200,
West Hills, 91304, CA,
United States
West Hills, 91304, CA,
United States
1 818-787-2100
Distribution
Electro Rent Corporation Technographics
Electro Rent Corporation Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Electro Rent Corporation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Electro Rent Corporation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Electro Rent Corporation has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2019, Microsoft 365 for Collaboration in 2017, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Electro Rent Corporation is running and its propensity to invest more and deepen its relationship with Microsoft , Contentsquare , NextRoll or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Electro Rent Corporation revenues, which have grown to $175.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Electro Rent Corporation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Electro Rent Corporation Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP Financial Management | n/a | 2019 | 2020 |
In 2019, Electro Rent Corporation implemented Microsoft Dynamics 365 for Finance and Operations. The implementation positioned Microsoft Dynamics 365 for Finance and Operations as the company's ERP Financial platform to centralize Accounts Receivable workflows across its US distribution operations, reflecting an organization of roughly 400 employees and $175,000,000 in revenue.
Configuration focused on Accounts Receivable ledger functionality, cash receipts and cash application processes, invoicing and credit memo processing, and journal entry handling for checks, credits, write-offs and refunds. Teams used the application's reporting and transaction posting capabilities to generate daily reports for credit card charges and fees in both US and CAD currencies. The deployment supported routine collections activities and the maintenance of client payment profiles within the ERP.
Integrations included updating Microsoft Dynamics 365 for Finance and Operations alongside Payment Work Suite to capture credit card and client information, and a process to submit client remittances to the bank as part of the payments workflow. Operational coverage explicitly included Accounts Receivable staff in West Hills, CA with day to day tasks of applying cash receipts, processing invoices and credits, and supporting collections. Governance changes emphasized structured journal entry procedures and reconciliations aligned to the ERP Financial ledger and external payment handling systems.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Electro Rent Corporation implemented Microsoft 365 for Collaboration across its corporate organization. The deployment is a cloud SaaS tenant of Microsoft 365 delivering core collaboration infrastructure, centrally managed email, team chat, document libraries and user file sync to support distribution business functions. Microsoft 365 is provisioned as the primary collaboration layer to standardize internal communication and content sharing across corporate teams.
Functional modules observed and consistent with the Collaboration category include Exchange Online for corporate email, SharePoint Online for intranet and document libraries, Microsoft Teams for synchronous collaboration, and OneDrive for personal file storage. The company website references Microsoft 365, indicating tenant level services are in use, and the implementation covers corporate collaboration, IT and administrative functions with governance controls for identity, access and information lifecycle policies.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Electro Rent Corporation deployed Hotjar on its public website. The deployment is categorized under Customer Experience and supports digital experience, user experience, product, and marketing functions that manage online equipment discovery and lead capture. The implementation instruments the front end to collect behavioral analytics, session recordings, and heatmaps through a client side tracking snippet. Configuration focused on page level targeting and session sampling to prioritize key conversion flows.
Hotjar was configured to enable heatmaps, session recordings, feedback widgets, surveys, and funnel analysis to surface usability insights and inform UX and marketing decisions. The tracking snippet was embedded in site templates and managed through web release cycles, with governance assigned to digital marketing and UX teams who defined data collection rules, sampling policies, and opt out handling to align with privacy practices. The Hotjar application serves as the Customer Experience layer for website interaction analysis and ongoing optimization.
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Financial Consolidation and Close | EPM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Electro Rent Corporation
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Electro Rent Corporation Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Electro Rent Corporation Technographics
Electro Rent Corporation is a Distribution organization based in United States,
with around 400 employees and annual revenues of $175.0 million.
Electro Rent Corporation operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, Microsoft 365 and Hotjar,
covering areas like ERP Financial, Collaboration and Customer Experience.
Electro Rent Corporation has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Contentsquare.
Electro Rent Corporation recently adopted applications including
Salesforce Sales Cloud in 2021, SolarWinds Pingdom RUM in 2021 and EasyDMARC in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Electro Rent Corporation’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Electro Rent Corporation’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Electro Rent Corporation technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.