Elektro Goettert & Co. Technographics
Elektro Goettert & Co. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Elektro Goettert & Co. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Elektro Goettert & Co. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Elektro Goettert & Co. has purchased the following applications: Klarna Payments for Payment Processing in 2019, Hotjar for Customer Experience in 2019, IONOS Cloud for Application Hosting and Computing Services in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Elektro Goettert & Co. is running and its propensity to invest more and deepen its relationship with Klarna , IPGPAY , unzer or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Elektro Goettert & Co. revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Elektro Goettert & Co. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Elektro Goettert & Co. Tech Stack and Enterprise Applications
Elektro Goettert & Co. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP | n/a | 2019 | 2019 |
In 2019, Elektro Goettert & Co. implemented Klarna Payments in a Payment Processing role on its public e-commerce website. The deployment centralized online checkout payment handling and established Klarna Payments as the primary web checkout payment endpoint for the company.
Klarna Payments was integrated into the storefront checkout using Klarna payment APIs to manage authorization, capture, and settlement workflows, while presenting consumer payment options such as pay later and installment choices at checkout. Implementation work included embedding the Klarna Payments widget into the site, mapping cart and order data into the payment flow, and enabling server side callbacks for real time payment status updates. These Payment Processing capabilities supported order level reconciliation and refund handling within the online order lifecycle.
Operational scope was limited to the online sales channel in Germany with day to day ownership split between e-commerce and finance for payment configuration, reconciliation, and customer service workflows. Governance focused on configuration controls for accepted payment terms, routing of payment status into order management, and operational handling of Klarna related customer inquiries. Ongoing operations continue to rely on the site integration to surface Klarna Payments options to shoppers and to route transactional status to internal order processes.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2022 | 2022 |
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Elektro Goettert & Co. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, Elektro Goettert & Co. deployed Hotjar on its website to capture on-page user behavior. The implementation places Hotjar within the Customer Experience stack for the Germany based retail site, instrumenting product pages and checkout flows for qualitative analytics.
Configuration centers on standard Hotjar capabilities such as session recordings, heatmaps, conversion funnel tracking, form analysis, and on-page feedback widgets, with the Hotjar script embedded client side and sampling controls set to limit data volume. Operational ownership sits with e-commerce and marketing teams, providing UX research and conversion optimization inputs while preserving role based access to recordings and feedback. Deployment included alignment with visitor consent controls and data retention settings inside the Hotjar application to address privacy requirements. The implementation focused on website instrumentation rather than backend integrations, keeping the scope to the public storefront and associated user experience workflows.
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Marketing Analytics | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2019 | 2019 |
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Elektro Goettert & Co. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IONOS | Legacy | IONOS Cloud | Application Hosting and Computing Services | IaaS | n/a | 2012 | 2012 |
In 2012, Elektro Goettert & Co. provisioned IONOS Cloud and adopted IONOS Cloud Application Hosting and Computing Services to host its public website. The retailer uses IONOS Cloud to provide the hosting layer for https://www.elektro-goettert.de, with the vendor identified in the site source as the active hosting provider. IONOS Cloud is the named application delivering the hosting and compute footprint for the company website.
The implementation centers on standard application hosting components including virtual servers, DNS management, SSL termination, storage provisioning, and basic monitoring to support the web presence. Operational ownership is focused on web operations and marketing functions within Elektro Goettert & Co., who manage site content and hosting configuration via the IONOS Cloud control plane and account administration. Governance is implemented through account level administration and deployment workflows managed internally, aligning the IONOS Cloud deployment with common Application Hosting and Computing Services patterns for small retail operators.
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Elektro Goettert & Co. CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Elektro Goettert & Co.
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Elektro Goettert & Co. Executives
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