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Eley Technographics
Eley Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Eley and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Eley employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Eley has purchased the following applications: Timify for Online Meeting Scheduling in 2019, Intuit Mailchimp for Marketing Automation in 2018, Intuit Mailchimp Mandrill for Transactional Email in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Eley is running and its propensity to invest more and deepen its relationship with Timify , Intuit , Host Europe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Eley revenues, which have grown to $16.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Eley intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Eley Tech Stack and Enterprise Applications
Eley Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Timify | Legacy | Timify | Online Meeting Scheduling | Collaboration | n/a | 2019 | 2019 |
In 2019, Eley implemented Timify as an Online Meeting Scheduling solution on its website. The deployment used Timify's web-embedded booking interface to provide customer-facing appointment booking and online reservations directly from Eley's public site, with Timify configured to present real-time availability and enforce time-slot rules typical of Online Meeting Scheduling applications.
Configuration work centered on the Timify administrative console, where Eley defined business hours, booking form fields, resource availability, and role-based schedule management to support customer service and sales appointment workflows. The implementation functioned as a front-end scheduling layer for external bookings and internal resource coordination, with governance exercised through administrative roles, booking approval policies, and schedule ownership controls within Timify.
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Eley CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, Eley deployed Intuit Mailchimp for Marketing Automation. The implementation centered on using Intuit Mailchimp on the company website to capture subscriber contacts and support outbound email campaigns, leveraging signup forms, contact lists, audience segmentation, campaign templates and automation workflows typical of marketing automation platforms. The configuration emphasized campaign orchestration and template-driven email production to support regular promotional and customer engagement communications.
The deployment was operated as a cloud SaaS instance of Intuit Mailchimp and managed by Eley’s marketing team, centralizing subscriber data and campaign scheduling. Integrations in practice were limited to the website for lead capture and tracking, enabling marketing and customer engagement functions to maintain list hygiene, segmentation rules and automated messaging workflows under marketing-led governance.
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Eley PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2014 | 2014 |
In 2014, Eley implemented Intuit Mailchimp Mandrill to operate transactional email services for its website. The deployment of Intuit Mailchimp Mandrill places the company squarely in the Transactional Email category for customer-facing messaging, establishing Eley Intuit Mailchimp Mandrill Transactional Email customer communication for site-originated workflows. The implementation is centered on delivering automated, event-driven messages from the website and aligns the application with common transactional email functions. The use of Mailchimp Mandrill on the website is the primary operational footprint reported.
Functionally the implementation would leverage Mandrill capabilities such as SMTP and API delivery, template management, and event webhook tracking to support automated messages like order confirmations and account notifications from the site. Operational coverage is focused on the customer-facing website and related site-driven workflows rather than enterprise back office modules. Governance and operational controls for this kind of deployment typically include template versioning, sending domain authentication and deliverability monitoring, which are consistent with Intuit Mailchimp Mandrill deployments in the Transactional Email category. The narrative describes system architecture and functional scope without asserting additional integrations or measured outcomes.
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Eley IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Eley
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Eley Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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