AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Ellington Tech Stack and Enterprise Applications

Ellington CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle NetSuite CRM CRM CRM n/a 2010 2010
In 2010, Ellington implemented Oracle NetSuite CRM to manage sales and customer service functions for its retail handbag business. The Oracle NetSuite CRM deployment provided a centralized CRM solution for a 15 person, United States based retailer, aligning the application to core customer lifecycle management and sales execution workflows. Configuration work focused on contact and account management, lead and opportunity management, sales pipeline stages, activity and interaction tracking, and basic reporting. Standard CRM workflows were configured to support quote to close activities and customer communication logging, with role based access controls scoped to sales and customer service staff. The deployment was provisioned as a cloud SaaS instance through Oracle NetSuite, providing browser access and centralized customer master records for the small team. Operational coverage targeted sales and customer service functions across the United States, with the NetSuite tenant serving as the single source of truth for customer data. Governance was designed to match the 15 person organizational structure, with an internal administrator handling user provisioning, data hygiene, and simple approval workflows. Rollout proceeded in phases, starting with core sales processes before extending CRM use to customer service, to limit disruption and stabilize record management.
Ellington IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
GoDaddy Legacy GoDaddy Application Hosting and Computing Services IaaS n/a 2020 2020
In 2020, Ellington provisioned GoDaddy as its Application Hosting and Computing Services for its public website. The deployment relies on GoDaddy-managed domain and web hosting to serve Ellington's online retail storefront and marketing pages, with GoDaddy handling DNS management, SSL certificate provisioning, and hosting control panel access for site configuration and content updates. Operational management is centralized with a small internal team that uses the GoDaddy dashboard for site administration, domain governance, and content publishing. Functional capabilities in use align with standard Application Hosting and Computing Services, including web hosting, DNS and domain administration, email mailbox or forwarding configuration, and certificate lifecycle management, supporting a single-site United States ecommerce presence without external system integrators.

IT Decision Makers and Key Stakeholders at Ellington

First Name Last Name Title Function Department Email Phone
CEO CXO Finance
Retail Store and Website Manager Manager IT
Sales Manager Manager Sales
Pacific NW Territory Account Manager Manager Finance
Warehouse Manager Manager Supply Chain

Apps Being Evaluated by Ellington Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ellington IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ellington digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Ellington Technographics
Ellington is a Retail organization based in United States, with around 15 employees and annual revenues of $2.0 million.
Ellington operates a diverse technology stack with applications such as Oracle NetSuite CRM and GoDaddy, covering areas like CRM and Application Hosting and Computing Services.
Ellington has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle and GoDaddy.
Ellington recently adopted applications including GoDaddy in 2020 and Oracle NetSuite CRM in 2010, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ellington’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Ellington’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ellington technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.