Portland, 97210, OR,
United States
Ellington Technographics
Ellington Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ellington and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 Ellington employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ellington has purchased the following applications: Oracle NetSuite CRM for CRM in 2010, GoDaddy for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ellington is running and its propensity to invest more and deepen its relationship with Oracle , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ellington revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ellington intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ellington Tech Stack and Enterprise Applications
Ellington CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2010 | 2010 |
In 2010, Ellington implemented Oracle NetSuite CRM to manage sales and customer service functions for its retail handbag business. The Oracle NetSuite CRM deployment provided a centralized CRM solution for a 15 person, United States based retailer, aligning the application to core customer lifecycle management and sales execution workflows.
Configuration work focused on contact and account management, lead and opportunity management, sales pipeline stages, activity and interaction tracking, and basic reporting. Standard CRM workflows were configured to support quote to close activities and customer communication logging, with role based access controls scoped to sales and customer service staff.
The deployment was provisioned as a cloud SaaS instance through Oracle NetSuite, providing browser access and centralized customer master records for the small team. Operational coverage targeted sales and customer service functions across the United States, with the NetSuite tenant serving as the single source of truth for customer data.
Governance was designed to match the 15 person organizational structure, with an internal administrator handling user provisioning, data hygiene, and simple approval workflows. Rollout proceeded in phases, starting with core sales processes before extending CRM use to customer service, to limit disruption and stabilize record management.
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Ellington IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
In 2020, Ellington provisioned GoDaddy as its Application Hosting and Computing Services for its public website. The deployment relies on GoDaddy-managed domain and web hosting to serve Ellington's online retail storefront and marketing pages, with GoDaddy handling DNS management, SSL certificate provisioning, and hosting control panel access for site configuration and content updates.
Operational management is centralized with a small internal team that uses the GoDaddy dashboard for site administration, domain governance, and content publishing. Functional capabilities in use align with standard Application Hosting and Computing Services, including web hosting, DNS and domain administration, email mailbox or forwarding configuration, and certificate lifecycle management, supporting a single-site United States ecommerce presence without external system integrators.
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IT Decision Makers and Key Stakeholders at Ellington
Apps Being Evaluated by Ellington Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||