Enel Energia
Enel Energia Technographics
Enel Energia Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Enel Energia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 61192 Enel Energia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Enel Energia has purchased the following applications: Afiniti for Chatbots and Conversational AI in 2018, Doxee interactive experience for Collaboration in 2021, Adobe Experience Manager for Digital Asset Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Enel Energia is running and its propensity to invest more and deepen its relationship with Afiniti , Salesforce , Doxee or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Enel Energia revenues, which have grown to $84.63 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Enel Energia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Enel Energia Data, Technology Stack, and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Afiniti | Legacy | Afiniti | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018 Enel Energia implemented Afiniti as an AI Platform to optimize sales performance in its inbound free market contact center. The deployment targeted an estate handling 15,000 telesales and 40,000 customer care calls per day, defining the operational scope for real‑time interaction optimization.
Afiniti Behavioral Pairing was configured to pair callers with agents using behavioral models, instrumenting automated routing and real‑time decisioning across sales and care queues. Configuration priorities included clean data structure, interaction telemetry, and model training pipelines to support continuous optimization consistent with AI Platform capabilities.
Afiniti went live in both queues in January 2020, with the rollout aligned to commercial operations so the solution became embedded in telesales workflows. Enel stated that Afiniti fits well with its plan and has become an integral part of commercial strategy within the call center, reflecting governance that ties model outputs to sales process execution.
Just three months after Afiniti Behavioral Pairing was implemented nearly 2 million interactions had been optimized, generating a six percent increase in service to sales and a three percent gain in telesales, outcomes Enel reported as exceeding expectations. The Enel Energia Afiniti AI Platform implementation illustrates an enterprise contact center use of behavioral pairing to drive measurable sales uplift while operating at high call volume scale.
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Doxee | Legacy | Doxee interactive experience | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Enel Energia deployed Doxee interactive experience to promote the transition from paper bills to web billing for customers in Italy. The implementation positioned Doxee interactive experience within the Collaboration category to drive personalized customer communications and enrollment into digital billing.
The deployment centered on Doxee Pvideo personalized interactive videos as the primary functional capability, configured to capture email addresses, surface contextual messaging, and embed call to action workflows that routed customers to web billing enrollment. Configuration emphasized content personalization, interaction tracking, and completion signaling to support follow up engagement.
Delivery was executed in collaboration with systems integrator Advalia, integrating the Doxee Pvideo content into Enel Energia email campaign orchestration and customer billing communication workflows. Operational scope targeted customer communications and billing functions across Enel Energia’s Italy customer base, using interaction events to inform downstream engagement processes.
Results reported in the Doxee utility industry write up include a 23 percent open rate, 80 percent completion rate, and approximately 33 percent click through on CTAs, framed as a Pvideo led initiative to boost digital billing adoption.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2016 | 2016 |
In 2016, Enel Energia implemented Adobe Experience Manager on its public website to centralize web content and digital media. Adobe Experience Manager was deployed as the primary Digital Asset Management platform supporting the company website and customer-facing digital channels.
The implementation leveraged Adobe Experience Manager capabilities typical of the Digital Asset Management category, including a centralized asset repository, metadata and taxonomy management, versioning and rendition generation, and in-context content authoring for page templates and components. Configuration focused on asset lifecycle and publishing workflows that enable structured approvals, reuse of approved media across pages, and consistent delivery of imagery and rich media in the web content management layer.
Operational governance centered on corporate digital and marketing teams responsible for content creation, approval, and publishing to the Enel Energia website. Rollout and operational scope were website-first, with governance processes to manage asset ownership, metadata standards, and publishing cadence across digital channels.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Analytics | CRM |
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2024 | 2024 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2023 | 2024 |
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Customer Support | CRM |
|
2017 | 2017 |
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Customer Support | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2015 | 2015 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Application Performance Management | ITSM |
|
2020 | 2020 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Configure Price Quote (CPQ) | SPM |
|
2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
|
2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IoT Platform | Internet of Things |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Enel Energia
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Enel Energia Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Enel Energia Technographics
Enel Energia is a Utilities organization based in Italy,
with around 61192 employees and annual revenues of $84.63 billion.
Enel Energia operates a diverse technology stack with applications such as
Afiniti, Doxee interactive experience and Adobe Experience Manager,
covering areas like Chatbots and Conversational AI, Collaboration and Digital Asset Management.
Enel Energia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Afiniti, Doxee and Adobe Systems.
Enel Energia recently adopted applications including
Salesforce Agentforce (formerly Einstein Copilot) in 2024, Sandsiv+ CX Analytics in 2024 and Sandsiv+ VoC in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Enel Energia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Enel Energia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Enel Energia technographics profile,
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