Engine Room
2225 East Bayshore Road, Suite 200,
Palo Alto, 94303-3220, CA,
United States
Palo Alto, 94303-3220, CA,
United States
1 650-388-9298
Consumer Packaged Goods
Engine Room Technographics
Engine Room Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Engine Room and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Engine Room employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Engine Room has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Microsoft 365 for Collaboration in 2015, Intuit Mailchimp for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Engine Room is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Engine Room revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Engine Room intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Engine Room Tech Stack and Enterprise Applications
Engine Room ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Engine Room implemented Oracle NetSuite ERP to centralize and standardize its finance systems. The deployment focused on core ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, billing, and financial reporting configured for a 20 person consumer packaged goods company. The Oracle NetSuite ERP instance was provisioned as a cloud platform accessed by finance, operations, and executive users, with configuration aligned to transactional workflows such as order to cash and procure to pay. Chart of accounts design and period close workflows were established to bring consistency to bookkeeping and month end reconciliations.
Configuration emphasized role based access controls, automated approval routing for vendor invoices and customer billing, and consolidated transactional posting into the general ledger. Operational governance centered on finance led process ownership and standardized accounting workflows, using Oracle NetSuite ERP reporting to support operational and statutory reporting needs. The implementation scope remained proportionate to a small enterprise, with a single NetSuite instance configured to support ongoing financial operations and controls.
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Engine Room Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Engine Room implemented Microsoft 365 to provide core Collaboration capabilities. Engine Room is a 20 employee consumer packaged goods company that provisioned Microsoft 365 across its small business tenant to centralize email and team collaboration for administrative and marketing functions.
The Microsoft 365 deployment emphasizes Exchange Online for hosted email, Microsoft Teams for real time chat and meetings, SharePoint Online for team sites and content management, OneDrive for employee file sync, and Office web apps for document authoring. Configuration work focused on tenant provisioning, mailbox and account setup, Teams channel structure, SharePoint site taxonomy to support content production, and OneDrive synchronization for distributed staff.
Microsoft 365 is used on their website to surface document links and shared content, aligning external content access with internal collaboration workflows. Operational coverage includes administration, marketing, and product teams, where Microsoft 365 tools are the primary platform for document collaboration, meeting orchestration, and day to day communications.
Governance was established around centralized tenant administration, role based access controls for file sharing, account lifecycle procedures, and periodic review of external sharing settings. The rollout standardized document storage and versioning workflows and embedded Microsoft 365 collaboration patterns into routine business processes.
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Engine Room CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Engine Room implemented Intuit Mailchimp to support its Marketing Automation needs. The small consumer packaged goods company with approximately 20 employees uses Intuit Mailchimp on its website as the central marketing automation platform to manage email communications and audience capture.
Configuration centers on standard Marketing Automation capabilities, including the email campaign builder, reusable templates, audience segmentation, and automation workflows for welcome and engagement sequences. Intuit Mailchimp is used to create and schedule promotional campaigns, manage contact lists and consent, and surface basic campaign analytics for the marketing function.
Operationally the deployment is web-integrated, with site-embedded signup forms feeding Mailchimp audiences directly from the company website. Governance and day to day operations are aligned to a centralized marketing owner model, focusing on list hygiene, consent management, and campaign orchestration across Engine Room marketing and customer engagement activities.
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Engine Room IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Engine Room
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CEO | CXO | Finance | |
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COO | CXO | Finance | |
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IT Director | Director | IT | |
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Apps Being Evaluated by Engine Room Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Engine Room IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Engine Room digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Engine Room Technographics
Engine Room is a Consumer Packaged Goods organization based in United States,
with around 20 employees and annual revenues of $2.0 million.
Engine Room operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Intuit Mailchimp,
covering areas like ERP Financial, Collaboration and Marketing Automation.
Engine Room has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Intuit.
Engine Room recently adopted applications including
Cloudflare CDN in 2021, Intuit Mailchimp in 2020 and Oracle NetSuite ERP in 2015,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Engine Room’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Engine Room’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Engine Room technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.