Entertainment Magpie
Stockport Exchange, 1st Floor, Railway Road,
Stockport, SK1 3SW,
United Kingdom
Stockport, SK1 3SW,
United Kingdom
44 33 3555-0101
Retail
Entertainment Magpie Technographics
Entertainment Magpie Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Entertainment Magpie and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Entertainment Magpie employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Entertainment Magpie has purchased the following applications: Sage Intacct for ERP Financial in 2023, Solvemate for Chatbots and Conversational AI in 2020, Google Looker Studio (ex. Data Studio) for Analytics and BI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Entertainment Magpie is running and its propensity to invest more and deepen its relationship with Sage , Solvemate , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Entertainment Magpie revenues, which have grown to $122.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Entertainment Magpie intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Entertainment Magpie Tech Stack and Enterprise Applications
Entertainment Magpie ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Intacct | ERP Financial | ERP | n/a | 2023 | 2023 |
In 2023, Entertainment Magpie deployed Sage Intacct as its core ERP Financial application to centralize transaction processing across its retail operations. The implementation aligns financial management with the company website, where Sage Intacct is used to capture and route transactional data into the finance system.
Sage Intacct has been configured to deliver standard ERP Financial capabilities including general ledger, accounts payable, accounts receivable, and financial reporting. The configuration emphasizes automated journal processing and a structured chart of accounts to support month end close and auditability.
The deployment includes a direct integration between the e-commerce storefront and Sage Intacct for sales, refunds, and payment transaction ingestion, enabling reconciliation workflows within a single ledger. Operational scope is focused on Finance and Accounting teams supporting Entertainment Magpie’s UK retail and e-commerce activity.
Governance was organized around centralized financial workflows, role based access controls, and approval routing for payables and receivables to standardize month end procedures. Architecturally the implementation reads as a cloud native ERP Financial deployment consolidating website transaction flows into centralized financial records.
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Entertainment Magpie AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Solvemate | Legacy | Solvemate | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020 Entertainment Magpie deployed Solvemate on its public website as a Chatbots and Conversational AI implementation. The deployment places Solvemate’s web chat interface directly in the e-commerce customer journey to deliver conversational self-service on musicmagpie.co.uk and to handle standard customer inquiries at the point of sale.
Solvemate is configured to provide automated FAQ resolution, guided troubleshooting flows and conversational triage with built-in handoff to live agents where complex issues require human support. Operational responsibility for Solvemate configuration and content updates is handled through the company’s customer service and digital operations channels, and the implementation is focused on customer service and ecommerce support across the United Kingdom site.
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Entertainment Magpie Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Looker Studio (ex. Data Studio) | Analytics and BI | Analytics and BI | n/a | 2020 | 2020 |
In 2020 Entertainment Magpie implemented Google Looker Studio (ex. Data Studio) as its primary Analytics and BI platform to centralize paid media reporting for the musicMagpie UK and US brands. The deployment focused on marketing performance, campaign testing workflows, and executive reporting, and the platform was positioned as the single visualization layer for paid search and paid social insights used by the paid media team and the board of investors.
Google Looker Studio was configured with purpose-built dashboards and calculated metrics to support paid search, shopping and social performance analysis. Configuration work included scheduled data pulls and refresh schedules, templated performance reports for campaign testing plans, and visualization modules for spend, ROAS, conversion trends and shopping feed health. The platform was used to produce regular investor and internal reports and to surface insights that guided creative production and campaign iteration.
The implementation consolidated data through Supermetrics and direct Google connectors, ingesting data from Google Analytics, Search Ads 360, Google Ads and Google Ads Editor, while also pulling campaign and market signals from Productcaster, Semrush and Google Insights. Data sources for Meta, TikTok and Bing paid channels were incorporated into the reporting fabric, enabling cross-channel comparisons and unified media measurement across UK and US operations.
Governance centered on the paid media organization with repeatable report templates and a cadence of reporting to the wider team and board, supporting testing plans from concept to launch. Dashboards were explicitly used to measure the growth of the rental proposition across paid channels, with the rental offering achieving 59% plus revenue in its second year, and to monitor efficient use of multi channel budgets exceeding seventyfive thousand pounds. The implementation emphasized operational visibility and standardized reporting workflows for campaign performance and investor updates.
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Entertainment Magpie Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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Entertainment Magpie CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2019 | 2020 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Listing Management | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Entertainment Magpie ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2022 | 2022 |
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Entertainment Magpie TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Entertainment Magpie IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Entertainment Magpie CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Entertainment Magpie
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Entertainment Magpie Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Entertainment Magpie IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Entertainment Magpie digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Entertainment Magpie Technographics
Entertainment Magpie is a Retail organization based in United Kingdom,
with around 1000 employees and annual revenues of $122.0 million.
Entertainment Magpie operates a diverse technology stack with applications such as
Sage Intacct, Solvemate and Google Looker Studio (ex. Data Studio),
covering areas like ERP Financial, Chatbots and Conversational AI and Analytics and BI.
Entertainment Magpie has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, Solvemate and Google.
Entertainment Magpie recently adopted applications including
Sage Intacct in 2023, Microsoft Azure Monitor in 2022 and Cloudflare CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Entertainment Magpie’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Entertainment Magpie’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Entertainment Magpie technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.