Erima
Erima Technographics
Erima Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Erima and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Erima employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Erima has purchased the following applications: Kittelberger MAM for Digital Asset Management in 2009, Shopware for eCommerce in 2022, PubMatic for Digital Advertising Platform in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Erima is running and its propensity to invest more and deepen its relationship with Kittelberger , Shopware , PubMatic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Erima revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Erima intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Erima Tech Stack and Enterprise Applications
Erima Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kittelberger | Legacy | Kittelberger MAM | Digital Asset Management | Content Management | Kittelberger media solutions | 2009 | 2009 |
In 2009, Erima implemented Kittelberger MAM as a Digital Asset Management solution. Kittelberger media solutions delivered the deployment as part of the advastamedia® PIM/MAM suite, embedding Kittelberger MAM capabilities into the broader product information and media management stack. The initiative focused on supporting Erima's product and marketing functions in Germany and centralizing product imagery, technical assets, and catalogue media.
The implementation configured core Digital Asset Management capabilities including a centralized media repository, metadata enrichment for product assets, version control, and automated catalogue production workflows. Kittelberger MAM was functionally integrated within the advastamedia® PIM workflow to synchronize media with product master records and to enable multi channel product publishing for print and digital channels. Configuration emphasized metadata standards and workflow automation to support repeatable catalogue generation.
Operational governance established asset stewardship roles inside product and marketing teams, standardizing approval workflows and metadata governance to drive catalogue automation and multi channel publishing. Kittelberger media solutions managed the rollout and configuration as part of the PIM MAM engagement. According to Kittelberger, the implementation reduced catalogue production time and improved multi channel product publishing.
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Erima eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopware | Legacy | Shopware | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Erima deployed Shopware as its eCommerce application to power the public storefront on https://www.erima.de. The Shopware implementation acts as Erima's primary customer-facing commerce engine for catalog presentation, online product merchandising, and order capture for the Germany-based manufacturing business.
Configuration and functional scope focus on storefront theming and product catalog management, customer account workflows, and checkout and order management processes, leveraging core Shopware platform capabilities. Operational ownership is aligned to eCommerce and marketing functions within the 200 employee organization, with governance centered on centralized catalog and content control, release management for storefront updates, and operational workflows for online order processing and customer service tied to the Shopware storefront.
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Erima CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PubMatic | Legacy | PubMatic | Digital Advertising Platform | CRM | n/a | 2022 | 2022 |
In 2022 Erima implemented PubMatic as its Digital Advertising Platform on the company website. The PubMatic deployment is delivered via client side tag integration and header bidding techniques to expose on site inventory to programmatic demand, consistent with common Digital Advertising Platform architecture. The implementation centralizes auction orchestration and inventory yield controls within the PubMatic console while serving creatives through the site ad stack. The scope of this deployment is focused on the website channel and on publisher monetization workflows.
Functional capabilities implemented include real time bidding support, yield management and auction pricing controls, plus analytics and reporting modules found in a Digital Advertising Platform. Operational coverage aligns with Erima's digital marketing, ecommerce and ad operations functions, where ad ops configures deals and marketing teams monitor delivery and performance. Governance is implemented through platform access controls and campaign configuration workflows using PubMatic's role based controls and web deployment processes. The narrative is limited to the stated website implementation of PubMatic and describes category aligned capabilities and operational placement.
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Erima ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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Erima PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Erima IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Erima
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Erima Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Erima IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Erima digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Erima Technographics
Erima is a Manufacturing organization based in Germany,
with around 200 employees and annual revenues of $20.0 million.
Erima operates a diverse technology stack with applications such as
Kittelberger MAM, Shopware and PubMatic,
covering areas like Digital Asset Management, eCommerce and Digital Advertising Platform.
Erima has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Kittelberger, Shopware and PubMatic.
Erima recently adopted applications including
Shopware in 2022, PubMatic in 2022 and Index Exchange in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Erima’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Erima’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Erima technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.