ESIC Business & Marketing School
ESIC Business & Marketing School Technographics
ESIC Business & Marketing School Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ESIC Business & Marketing School and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 ESIC Business & Marketing School employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ESIC Business & Marketing School has purchased the following applications: Moodle LMS for Learning and Development in 2020, Rocket.chat for Chatbots and Conversational AI in 2019, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ESIC Business & Marketing School is running and its propensity to invest more and deepen its relationship with Moodle , Rocket.chat , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ESIC Business & Marketing School revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ESIC Business & Marketing School intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ESIC Business & Marketing School Tech Stack and Enterprise Applications
ESIC Business & Marketing School HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Moodle | Legacy | Moodle LMS | Learning and Development | HCM | n/a | 2020 | 2020 |
In 2020, ESIC Business & Marketing School deployed Moodle LMS as its institutional Learning and Development platform. The Moodle LMS is hosted on the ESIC public website to provide direct course access and content delivery for students and faculty, aligning the learning environment with the school’s digital presence.
The implementation leverages core Moodle LMS capabilities including course management, assessment and grading workflows, user roles and enrollment controls, content repository and learning activity orchestration, and instructor-facing reporting. Configuration emphasized standardized course templates and role-based permissions to streamline course creation and academic assessment processes.
Moodle LMS is embedded on the website to surface course catalogs, enrollment links, and learning content, creating a single access point for academic programs and continuing education. Governance was organized around centralized e-learning administration and instructor governance processes to manage course standards, content publishing, and user provisioning.
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ESIC Business & Marketing School AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rocket.chat | Legacy | Rocket.chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, ESIC Business & Marketing School deployed Rocket.chat on its public website as a customer-facing conversational channel. The Rocket.chat implementation operates as ESIC's web-embedded conversational interface within the Chatbots and Conversational AI category, positioned to handle inquiries from prospective students and site visitors across ESIC's Spain campuses.
The deployment centers on a web chat widget and real-time messaging architecture, leveraging Rocket.chat capabilities such as agent queues, canned responses, session transcripts, and bot scripting for FAQ automation. Configuration emphasizes message routing to operator queues and session handoff between automated responses and live agents, reflecting standard conversational AI workflows for lead capture and student support.
Operational ownership is organized around digital marketing and student services, with centralized administration of conversation flows, content moderation, and scripted responses to ensure consistent messaging. Governance includes structured operator roles, shift-based coverage, and retention of chat transcripts for follow-up, aligning the Rocket.chat deployment with broader enrollment and communications processes.
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ESIC Business & Marketing School Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, ESIC Business & Marketing School implemented Microsoft 365 as its primary Collaboration platform. The deployment supports the institution's corporate and academic staff across Spain, aligned with an employee base of approximately 1500, and Microsoft 365 is referenced on the ESIC website indicating organization-wide adoption for productivity and external digital touchpoints.
The implementation centers on cloud-hosted Microsoft 365 services delivering core Collaboration capabilities, including cloud email, team chat, document management, and file sharing. Typical modules in this configuration include Exchange Online for email, SharePoint Online for intranet and document libraries, OneDrive for Business for personal file sync, and Microsoft Teams for synchronous collaboration, reflecting standard Collaboration workflows and tenant-based configuration.
Operational coverage spans academic departments, administrative and marketing functions, and back office operations, with IT governance focused on centralized tenant administration, account provisioning, group and site permissioning, and collaboration governance to control information sharing and access. The institution maintains Microsoft 365 for both internal collaboration channels and externally visible content, with centralized management of service provisioning and security policies.
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Collaboration | Collaboration |
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2017 | 2017 |
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ESIC Business & Marketing School Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2020 | 2020 |
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ESIC Business & Marketing School CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2016 | 2016 |
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ESIC Business & Marketing School ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2021 | 2021 |
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ESIC Business & Marketing School PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2015 | 2015 |
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ESIC Business & Marketing School IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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ESIC Business & Marketing School CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Next Generation Firewall | CyberSecurity |
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2014 | 2015 |
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IT Decision Makers and Key Stakeholders at ESIC Business & Marketing School
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by ESIC Business & Marketing School Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ESIC Business & Marketing School IT executives and key decision makers. This section highlights ESIC Business & Marketing School's latest recorded technology evaluations, including Hilton OnQ CRM for CRM on 2026-03-10. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ESIC Business & Marketing School digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD ESIC Business & Marketing School Technographics
ESIC Business & Marketing School is a Education organization based in Spain,
with around 1500 employees and annual revenues of $250.0 million.
ESIC Business & Marketing School operates a diverse technology stack with applications such as
Moodle LMS, Rocket.chat and Microsoft 365,
covering areas like Learning and Development, Chatbots and Conversational AI and Collaboration.
ESIC Business & Marketing School has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Moodle, Rocket.chat and Microsoft.
ESIC Business & Marketing School recently adopted applications including
Atlassian Jira Service Desk in 2021, Cloudflare CDN in 2021 and Moodle LMS in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ESIC Business & Marketing School’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ESIC Business & Marketing School’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ESIC Business & Marketing School technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.