New Taipei City, 23581,
Taiwan
Etmall Taiwan Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Etmall Taiwan and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 750 Etmall Taiwan employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Etmall Taiwan has purchased the following applications: iKala CDP for Customer Data Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Etmall Taiwan is running and its propensity to invest more and deepen its relationship with iKala or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Etmall Taiwan revenues, which have grown to $823.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Etmall Taiwan intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| iKala | Legacy | iKala CDP | Customer Data Platform | CRM | n/a | 2021 | 2021 | In 2021, Etmall Taiwan implemented iKala CDP, deploying the Customer Data Platform to reintegrate GA360, app, LINE, ERP and CRM data to enable AI-driven audience prediction and targeted marketing in Taiwan. The iKala CDP implementation targeted marketing and membership use cases, consolidating cross-channel identifiers to support segmented campaign orchestration and automated audience delivery. The deployment centered on marketing and member segmentation capabilities, with configuration of AI-driven audience prediction and automated ad audience push as core functional modules. The project leveraged Customer Data Platform functions such as customer profile unification and audience orchestration to create persistent segments for personalized marketing and programmatic audience syndication. Integrations explicitly included GA360, mobile app telemetry, LINE messaging data, ERP records, and CRM datasets, which were reintegrated into iKala CDP for a unified customer view. Operational coverage focused on Etmall Taiwan marketing and membership teams, enabling segmented audience exports for downstream advertising workflows and targeted messaging. Governance and rollout emphasized segmented marketing workflows and automated audience push processes to advertising channels, with configuration and training aligned to marketing operations. According to iKala's case report the implementation delivered a 19× conversion increase and a 52% lift in average order value, outcomes attributed to the iKala CDP driven segmentation and audience activation. |
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