Leicester, x, LE2 7AR,
United Kingdom
Europcar Group UK Technographics
Europcar Group UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Europcar Group UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7044 Europcar Group UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Europcar Group UK has purchased the following applications: White Clarke Rentman for Shop Management in 2013, Jahia Content Management System for Web Content Management in 2020, Reevoo for Customer Engagement in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Europcar Group UK is running and its propensity to invest more and deepen its relationship with White Clarke Technologies , Jahia , Contentful GmbH or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Europcar Group UK revenues, which have grown to $2.57 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Europcar Group UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Europcar Group UK Tech Stack and Enterprise Applications
Europcar Group UK ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| White Clarke Technologies | Legacy | White Clarke Rentman | Shop Management | ERP Services and Operations | n/a | 2013 | 2013 |
In 2013, Europcar Group UK deployed White Clarke Rentman as a Shop Management application to manage vehicle rental reservations and back office rental processes in the United Kingdom. White Clarke lists Europcar as a long term RentMan customer and contemporary reporting names Europcar among RentMan users during 2013, establishing the implementation as at least that year. The deployment focused on core rental operations rather than ancillary business lines.
The implementation used White Clarke Rentman modules for reservation management and operations workflow, configured to handle booking intake, vehicle allocation and rental agreement generation. Configuration extended to back office processes including returns handling and maintenance scheduling, reflecting typical Shop Management functional modules for fleet coordination and workshop orchestration.
Operational coverage centers on Europcar Group UK fleet operations and its rental branches within the United Kingdom, with White Clarke Rentman serving as the transactional engine for day to day reservations and operational coordination. Vendor materials identify RentMan as supporting both front office reservation workflows and back office rental process orchestration at Europcar.
Governance and detailed rollout practices are not enumerated in the source, however vendor documentation and customer listings indicate sustained long term usage by Europcar Group UK, implying ongoing application stewardship within fleet and rental operations teams. The record provides a clear implementation signal for White Clarke Rentman in the Shop Management category at Europcar Group UK in 2013.
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Europcar Group UK Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Jahia | Legacy | Jahia Content Management System | Web Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, Europcar Group UK deployed the Jahia Content Management System to manage content on its public website. The Jahia Content Management System is serving as the company’s Web Content Management platform, providing core website publishing, editorial workflows, and digital asset management capabilities to support marketing and customer-facing content operations.
Configuration work concentrated on template-driven page composition, content authoring, staged publishing, and centralized media handling, enabling standardized page assembly and release processes. Operational governance emphasized role-based editorial permissions, approval workflows, and scheduled releases to coordinate the marketing and digital teams that maintain the Europcar Group UK website.
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Web Content Management | Content Management |
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2020 | 2020 |
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Europcar Group UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Feefo | Legacy | Reevoo | Customer Engagement | CRM | n/a | 2014 | 2014 |
In 2014, Europcar Group UK implemented Reevoo on their website to enhance customer experience and social proof for vehicle hire services. Reevoo is a Customer Engagement application that captures and displays consumer reviews, ratings, and testimonials to influence booking decisions.
The deployment focused on embedding Reevoo review capture widgets and display modules within booking and service pages, enabling review solicitation, moderation workflows, and structured review display across the web channel. Functional alignment centers on Customer Engagement workflows such as ratings collection, testimonial publishing, and management of verified feedback, supporting digital marketing and customer experience activities.
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Europcar Group UK ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Europcar Group UK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at Europcar Group UK
Apps Being Evaluated by Europcar Group UK Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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