Ottawa, K1A 1K3, ON,
Canada
Export Development Canada Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Export Development Canada and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Export Development Canada employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Export Development Canada has purchased the following applications: Absorb LMS for Learning and Development in 2022, Microsoft Power BI for Analytics and BI in 2022, Influicity Marketing Automation for Marketing Automation in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Export Development Canada is running and its propensity to invest more and deepen its relationship with Absorb , Microsoft , Influicity or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Export Development Canada revenues, which have grown to $1.14 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Export Development Canada intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Absorb | Legacy | Absorb LMS | Learning and Development | HCM | n/a | 2022 | 2022 |
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2022 | 2022 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Influicity | Legacy | Influicity Marketing Automation | Marketing Automation | CRM | n/a | 2025 | 2025 |
In 2025, Export Development Canada implemented Influicity Marketing Automation to produce and operate the bilingual Export Impact podcast in English and French. Export Development Canada used Influicity Marketing Automation in the Marketing Automation category to centralize podcast production, bilingual content workflows, guest booking coordination and audience outreach for medium sized Canadian exporters.
The deployment combined Influicity production and distribution capabilities with marketing automation workflows to schedule recordings, manage episode metadata, automate publishing cadence and tag performance data. Configuration work emphasized content staging, scheduling automation, multilingual editorial approval flows and performance tagging to support consistent episode delivery and measurement.
Operational scope covered national marketing and communications teams in Canada, targeting medium sized exporters with parallel English and French program tracks. Integrations followed standard Marketing Automation patterns to orchestrate social distribution and analytics collection for listener and impression tracking, while avoiding named third party claims.
Governance centered on programmatic episode cadence, bilingual editorial governance and measurement rules to validate reach and engagement. Outcomes reported in the engagement include strong consistent listenership, hundreds of thousands of social impressions and a secured renewal into year two, demonstrating ongoing marketing engagement managed via Influicity Marketing Automation.
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2023 | 2023 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Risk Management | TRM |
|
2021 | 2021 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
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