ExtenData
7399 S Tucson WayAÂ Unit B-1,
Centennial, 80112, CO,
United States
Centennial, 80112, CO,
United States
1 303-799-6949
Professional Services
ExtenData Technographics
ExtenData Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ExtenData and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 28 ExtenData employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ExtenData has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2008, Microsoft 365 for Collaboration in 2021, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ExtenData is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ExtenData revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ExtenData intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ExtenData Tech Stack and Enterprise Applications
ExtenData ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2008 | 2008 |
In 2008, ExtenData implemented Oracle NetSuite ERP for ERP Financial to centralize accounting and project billing for its professional services operations. The implementation targeted company-wide finance and project accounting workflows for a 28 employee US-based professional services firm, with Oracle NetSuite ERP deployed as the primary cloud financial system.
Configuration focused on core ERP Financial capabilities, including general ledger configuration, accounts payable, accounts receivable, billing and invoicing, and project accounting tied to time and expense capture. Oracle NetSuite ERP was configured to support a consolidated chart of accounts, period close processes, and financial reporting structures appropriate for a small professional services firm.
The deployment used the cloud-native architecture of Oracle NetSuite ERP, enabling a single tenant configuration for ExtenData with role-based access controls and modular feature enablement. Operational coverage included the finance function and project operations across the company, aligning billing events to project records and standardizing invoice generation within the Oracle NetSuite ERP environment.
Governance changes emphasized centralized financial workflows and approval routing, including configured approval chains for supplier invoices and customer billing, and instituted audit trails and user role segregation within Oracle NetSuite ERP. The rollout focused on embedding standardized accounting processes and monthly close discipline into day-to-day finance and project accounting operations.
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ExtenData Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, ExtenData implemented Microsoft 365. ExtenData is a 28-employee professional services firm and adopted Microsoft 365 to provide Collaboration capabilities across the business.
The Microsoft 365 implementation centers on core Collaboration modules, including Microsoft Teams for real-time meetings and messaging, SharePoint for document management and intranet pages, Exchange Online for corporate email, OneDrive for endpoint file sync, and the Office productivity apps for document authoring. Microsoft 365 is used as the primary Collaboration platform to support client engagement and internal knowledge sharing.
Deployment is a cloud-native Microsoft 365 tenant surfaced on their website, provisioned and managed centrally for a single United States-based entity. Operational coverage spans client delivery, sales, and back-office functions, with user provisioning and identity managed through the tenant's administrative controls.
Governance is lightweight with centralized administration and standard collaboration policies and user lifecycle workflows implemented to match a small professional services organization. ExtenData Microsoft 365 Collaboration supports typical collaboration workflows, document governance, and email communications without indication of third party system integrations.
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ExtenData CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021 ExtenData implemented Hotjar on its public website to capture user behavior and qualitative feedback, positioning the deployment within the Customer Experience application category. The implementation involved embedding the Hotjar tracking snippet across site pages to collect session recordings and heatmap data for behavioral analysis.
Hotjar was configured to enable session recordings, click and scroll heatmaps, funnel exploration and on page feedback surveys, leveraging Hotjar capabilities for qualitative and quantitative behavioral insights. Instrumentation was handled through the site codebase and standard consent gating to manage tracking activation and data sampling.
Operational ownership and use of Hotjar data are centered in marketing and web operations to inform UX improvements and content adjustments, with governance focused on configuring privacy settings and sampling rules to control data capture and maintain compliance expectations.
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2013 | 2013 |
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ExtenData PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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ExtenData IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at ExtenData
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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President & CEO | CXO | Finance | |
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Director, Finance & Corporate Affairs | Director | Finance | |
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Director of Marketing | Director | Marketing | |
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Apps Being Evaluated by ExtenData Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ExtenData IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ExtenData digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD ExtenData Technographics
ExtenData is a Professional Services organization based in United States,
with around 28 employees and annual revenues of $3.0 million.
ExtenData operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Hotjar,
covering areas like ERP Financial, Collaboration and Customer Experience.
ExtenData has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Contentsquare.
ExtenData recently adopted applications including
Microsoft 365 in 2021, Hotjar in 2021 and Amazon SES in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ExtenData’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ExtenData’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ExtenData technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.