Fab
254 West 31st Street, 6th Floor,
New York, 10001, NY,
United States
New York, 10001, NY,
United States
1 646-684-3076
Consumer Packaged Goods
Fab Technographics
Fab Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fab and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 240 Fab employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fab has purchased the following applications: PayPal Enterprise for Payment Processing in 2021, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, Oracle NetSuite Commerce for eCommerce in 2007 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fab is running and its propensity to invest more and deepen its relationship with PayPal , Apple , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fab revenues, which have grown to $90.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fab intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fab Tech Stack and Enterprise Applications
Fab ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Enterprise | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021 Fab implemented PayPal Enterprise for Payment Processing on its ecommerce site. PayPal Enterprise was provisioned as the primary payment gateway handling card and digital wallet authorizations, tokenization to reduce PCI scope, fraud screening and settlement and merchant reporting capabilities.
The implementation supported Fab's ecommerce and finance functions, covering order to cash workflows including payment authorization, refunds, chargeback handling, reconciliation and settlement reporting. Configuration emphasized checkout workflow integration, payment routing and settlement scheduling, with operational ownership assigned to payments and finance teams for dispute management and reconciliation.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Fab Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Fab deployed Cisco Webex Meetings as its Audio Video and Web Conferencing solution, embedding Cisco Webex Meetings functionality into public-facing workflows on its website. The implementation positioned Cisco Webex Meetings to serve both customer-facing interactions and internal collaboration across the company.
The deployment emphasized core Audio Video and Web Conferencing capabilities such as browser-based join, high quality video and audio, screen sharing, meeting recording, and attendee management tied directly into site workflows. Cisco Webex Meetings was configured to surface meeting invites and join links through the website experience, supporting scheduled and ad hoc conferencing without a separate client installation for external participants.
Operationally the Cisco Webex Meetings implementation supports sales enablement and customer engagement workflows as well as internal team collaboration, with administrative controls used to manage meetings and participant access. Governance focused on embedding the Cisco Webex Meetings interface into web workflows and standardizing meeting configuration and moderation settings to align conferencing behavior with corporate collaboration policies.
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Collaboration | Collaboration |
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2011 | 2011 |
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Fab eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2007 | 2007 |
In 2007, Fab implemented Oracle NetSuite Commerce to establish a centralized eCommerce platform for its Consumer Packaged Goods business in the United States. Fab is a US-based retailer with approximately 240 employees and the deployment targeted core online storefront operations under the eCommerce category.
The Oracle NetSuite Commerce implementation focused on standard eCommerce functional modules, including catalog and content management, storefront merchandising, shopping cart and checkout workflows, order management, pricing and promotions, and tax and compliance configuration. Implementation work emphasized catalog and SKU modeling to support product merchandising and online assortments consistent with consumer retail workflows.
Operational integrations were scoped to synchronize commerce data with fulfillment and financial processes, enabling order capture to feed downstream inventory visibility and accounting reconciliation. The deployment connected storefront transaction flows to payment processing, shipping and fulfillment orchestration, and customer service order lookup functions, providing a single transactional record for commerce activities across merchandising, operations, and customer support teams.
Governance and process changes centered on establishing commerce ownership for product information management, order routing rules, and promotional approval workflows. The rollout standardized online merchandising practices and operational handoffs between eCommerce, operations, and customer service, and used Oracle NetSuite Commerce as the primary system of record for storefront transactions and order lifecycle events.
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eCommerce | eCommerce |
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2018 | 2018 |
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Product Review Management | eCommerce |
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2018 | 2018 |
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Fab CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Fab ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2011 | 2011 |
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Fab PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2012 | 2012 |
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Fab IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Fab
| First Name | Last Name | Title | Function | Department | Phone | |
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Founder & CEO | CXO | Finance | |
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Chief Operating Officer | CXO | Finance | |
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Global CFO and GM | CXO | Finance | |
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Apps Being Evaluated by Fab Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fab IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fab digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Fab Technographics
Fab is a Consumer Packaged Goods organization based in United States,
with around 240 employees and annual revenues of $90.0 million.
Fab operates a diverse technology stack with applications such as
PayPal Enterprise, Cisco Webex Meetings and Oracle NetSuite Commerce,
covering areas like Payment Processing, Audio Video and Web Conferencing and eCommerce.
Fab has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PayPal, Cisco Systems and Oracle.
Fab recently adopted applications including
PayPal Enterprise in 2021, Salesforce Sales Cloud in 2021 and Apple Pay in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fab’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fab’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fab technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.