Faber International Technographics
Faber International Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Faber International and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Faber International employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Faber International has purchased the following applications: Watermelon AI for Chatbots and Conversational AI in 2022, Microsoft 365 for Collaboration in 2018, Hotjar for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Faber International is running and its propensity to invest more and deepen its relationship with Watermelon , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Faber International revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Faber International intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Faber International Tech Stack and Enterprise Applications
Faber International AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Watermelon | Legacy | Watermelon AI | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022 Faber International deployed Watermelon AI on its website to automate front-line customer interactions and manage web-based inquiries. Faber International implemented Watermelon AI, a Chatbots and Conversational AI solution, to deliver a web chat widget for common question handling, visitor routing and contact intent capture tied to pre-sales and customer service use cases.
The implementation focused on configuring conversational flows, a maintained knowledge base, intent recognition models and escalation triggers to human agents for complex cases. Operational responsibility was organized around customer service and marketing for content updates and governance, with the deployment scoped to the company website and sized to a 30-employee distribution organization. Watermelon AI was instrumented for conversation analytics and iterative flow tuning to support ongoing maintenance and governance.
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Faber International Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Faber International deployed Microsoft 365 to establish a unified Collaboration platform. The Netherlands based distribution company with about 30 employees surfaces Microsoft 365 signals on its public website, indicating active tenant services and cloud hosted collaboration tooling. The deployment targeted consolidation of email, file storage, and team communication across the organization.
Configuration aligns with standard Microsoft 365 capabilities, including Exchange Online for email, SharePoint Online for document libraries and intranet, OneDrive for Business for personal file sync, and Microsoft Teams for chat and meetings, consistent with the Collaboration category. Administration appears organized around a single Microsoft tenant with role based user provisioning, administrative accounts, and governance controls for content and access management across sales, logistics and back office functions. The implementation narrative centers on platform level collaboration services rather than bespoke integrations or custom on premises components.
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Faber International CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Faber International implemented Hotjar on its public website to collect behavioral analytics and on-site feedback as part of its Customer Experience tooling. The deployment uses a client-side Hotjar JavaScript snippet embedded in web pages to enable session recordings, heatmaps, and funnel analysis, aligning with Customer Experience functions.
Configuration emphasized standard Hotjar capabilities including session replay, heatmaps, click and scroll tracking, and on-site surveys to surface usability issues and capture direct visitor feedback. Operational ownership is concentrated in marketing and e-commerce workflows, with data intended to inform product listing decisions and customer support interactions, and the rollout was scoped to the public website as a standalone client-side analytics layer.
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Tag Management | CRM |
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2022 | 2022 |
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Faber International TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Faber International IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Faber International CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Faber International
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Apps Being Evaluated by Faber International Executives
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