Facebook Ireland
4 Grand Canal Quay, Square,
Dublin, D02 X525,
Ireland
Dublin, D02 X525,
Ireland
353 1 650 543 4800
Media
Facebook Ireland Technographics
Facebook Ireland Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Facebook Ireland and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1944 Facebook Ireland employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Facebook Ireland has purchased the following applications: SAP Concur Expense for Expense Management in 2019, SAP Concur Travel for Travel Management in 2019, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Facebook Ireland is running and its propensity to invest more and deepen its relationship with SAP , PayU , Adyen or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Facebook Ireland revenues, which have grown to $34.32 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Facebook Ireland intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Facebook Ireland Tech Stack and Enterprise Applications
Facebook Ireland ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP | n/a | 2019 | 2019 |
In 2019 Facebook Ireland implemented SAP Concur Expense as its Expense Management solution. The deployment structured support for travel and expense operations across 19 countries and 25 sites in the EMEA region, while also covering candidate expense workflows in EMEA and LATAM, aligning regional processing with centralized operational ownership.
SAP Concur Expense was configured to support routine payment orchestration, including weekly payment runs for employee expenses in EMEA, weekly candidate expense payment runs across EMEA and LATAM, and monthly corporate card payment runs. The implementation encompassed Concur Detect and focused on policy enforcement, expense reporting, corporate card reconciliation, and audit workflow automation to standardize processing across entities.
Operational integrations and coverage include management of AMEX applications across 15 entities and an escalation relationship with Accenture for queries beyond first line support. The T&E function coordinates closely with cross functional teams in Finance, Tax, Employment Law, and People Services on transactions processed via Concur, ensuring expense data is prepared for downstream accounting and payroll processing.
Governance and process change were formalized through regional T&E subject matter ownership, stakeholder relationship management with the TEC team of Corporate Cards and Travel, and programmatic training and policy guidance for employees. The team led global projects including the implementation of Concur Detect and the reimplementation of Concur policies for tax compliance, supported internal and external audit activity, and maintained escalation and vendor liaison responsibilities to preserve consistent employee experience and accurate transactional processing.
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Facebook Ireland ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Travel | Travel Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019 Facebook Ireland implemented SAP Concur Travel under the Travel Management category to centralize travel and expense operations across 19 countries and 25 sites in the EMEA region. The deployment supported end to end expense processing workflows including weekly payment runs for employee expenses in EMEA, weekly payment runs for candidate expenses in EMEA and LATAM, and monthly corporate card payment runs across multiple entities.
SAP Concur Travel was configured to manage expense submission and approvals, corporate card reconciliation workflows, AMEX application handling across 15 entities, and a targeted implementation of Concur Detect alongside a reimplementation of Concur policies for tax compliance. Configuration work focused on policy enforcement, routing rules for approvals, and automation of payment run batches to streamline day to day T&E operations.
Operational integrations and touch points were explicitly organized with corporate card processors such as AMEX, with Accenture designated as an escalation point for issues they could not resolve directly. Transactions processed via Concur were coordinated with cross functional teams in Finance, Tax, Employment Law and People Services to ensure transaction coding, tax treatment and payroll accounting alignment.
Governance and operational ownership were centralized under a regional T&E SME who acted as point of contact for corporate card and travel issues, managed relationships with key stakeholders and the wider TEC team, and provided Concur policy guidance and end user training. Day to day responsibilities included supporting internal and external audits, reviewing and implementing process improvements, and serving as escalation and subject matter resource for project related queries.
The implementation emphasized global process alignment to deliver a consistent employee experience across geographies while ensuring transactions processed via SAP Concur Travel produced the data needed for accurate accounting and payroll handling. Ongoing responsibilities included managing global projects for the T&E team, operating weekly and monthly payment cycles, and maintaining regional governance for policy and compliance matters.
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Facebook Ireland CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2021 | 2021 |
In 2021, Facebook Ireland implemented Xandr Invest (ex AppNexus DSP) as a Digital Advertising Platform on its website, using the product provided by Microsoft. The deployment targets programmatic ad delivery and on site inventory monetization for the Facebook Ireland web presence.
Xandr Invest (ex AppNexus DSP) was configured to provide campaign management, programmatic bidding, real time bidding auction participation, audience targeting, creative delivery controls, and reporting capabilities. The architecture centers on a demand side platform stack that handles bid requests from the website, adjudicates auctions, and surfaces delivery and measurement data to ad operations and product teams, integrating with site ad inventory and ad operations workflows. Operational ownership is with Facebook Ireland ad operations and web product teams, who manage campaign setup, audience segmentation, and governance for on site ad delivery and revenue orchestration.
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Facebook Ireland
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Apps Being Evaluated by Facebook Ireland Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Facebook Ireland IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Facebook Ireland digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Facebook Ireland Technographics
Facebook Ireland is a Media organization based in Ireland,
with around 1944 employees and annual revenues of $34.32 billion.
Facebook Ireland operates a diverse technology stack with applications such as
SAP Concur Expense, SAP Concur Travel and Xandr Invest (ex AppNexus DSP),
covering areas like Expense Management, Travel Management and Digital Advertising Platform.
Facebook Ireland has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Microsoft.
Facebook Ireland recently adopted applications including
PayU in 2021, Adyen in 2021 and Xandr Invest (ex AppNexus DSP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Facebook Ireland’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Facebook Ireland’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Facebook Ireland technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.