New York, 10012, NY,
United States
Faherty Brand Technographics
Faherty Brand Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Faherty Brand and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Faherty Brand employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Faherty Brand has purchased the following applications: Tipalti Invoice Management and Bill Processing System for AP Automation in 2021, Aptean Apparel ERP for Retail Management in 2019, Drift AI Chatbot for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Faherty Brand is running and its propensity to invest more and deepen its relationship with Tipalti , Amazon Web Services (AWS) , Affirm or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Faherty Brand revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Faherty Brand intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Faherty Brand Tech Stack and Enterprise Applications
Faherty Brand ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tipalti | Legacy | Tipalti Invoice Management and Bill Processing System | AP Automation | ERP | n/a | 2021 | 2021 |
In 2021, Faherty Brand implemented Tipalti Invoice Management and Bill Processing System. The deployment uses Tipalti Invoice Management and Bill Processing System as an AP Automation solution embedded on their website to capture vendor invoices and initiate bill processing workflows within the finance organization.
The implementation leverages cloud delivered invoice capture and validation capabilities typical of AP Automation, including automated data extraction from submitted invoices, configurable approval routing, and bill processing workflows for invoice validation and posting. The solution also exposes vendor facing submission functionality on Faherty Brand's website to streamline invoice intake and reduce manual email or paper routing.
Operational ownership is centered in the accounts payable and finance functions, with the application configured to standardize invoice routing, approval policies, and exception handling across the organization. Governance activities focused on defining workflow rules, approval thresholds, and vendor submission processes to align the Tipalti Invoice Management and Bill Processing System with existing finance controls and accounts payable operations.
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Payment Processing | ERP |
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2017 | 2017 |
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Payment Processing | ERP |
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2018 | 2018 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Faherty Brand ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aptean | Legacy | Aptean Apparel ERP | Retail Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Faherty Brand implemented Aptean Apparel ERP with Apps Category . The deployment focused on the finance and accounting function and addressed a set of discrete control and close activities including maintaining fixed asset listings, improving accounts payable processing, fixing the accrual schedule, recording intercompany transactions and reconciling cash drawer and petty cash. Workstreams were organized to support recording A/R receipts into the RLM ERP system and to maintain prepaid schedules and credit card liability reconciliations.
Configuration in Aptean Apparel ERP centered on fixed asset management, accounts payable automation, accrual management, intercompany accounting entries, cash and petty cash reconciliation, and employee expense reporting controls. Templates and standardized posting routines were applied to expense accruals, prepaid schedules and vendor invoice workflows, and the full application name Aptean Apparel ERP is used in transaction mappings and month end close documentation. The project included establishing a repeatable process for classifying and reconciling bank feeds and transactions that feed the general ledger.
Integrations implemented are explicitly limited to recording A/R receipts in the RLM ERP system and to bank feed classification interfaces as noted in the source information, enabling reconciliations between bank activity and ledger balances. Operational coverage was concentrated on the Accounting team with direct impact to Accounts Payable, cash management and AR receipt processing, and the system was used to support administrative tasks related to filings and billings. Reconciliation workflows were created for expense accruals, credit card liability accounts and the prepaid schedule to align close activities with the new ERP configuration.
Governance and process changes established monthly verification of fixed asset existence, a structured review and approval process for accrual adjustments and intercompany entries, and a documented review process for employee expense reports to enforce company policy and correct coding. Operational playbooks and month end close checklists were created to guide reconciliations, vendor payment approvals and prepaid schedule maintenance, and accounting personnel were assigned ownership for ongoing bank feed classification and transaction reconciliation. These measures were implemented to shorten the month end close cycle and improve the discipline of core accounting workflows.
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Faherty Brand AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Faherty Brand deployed Drift AI Chatbot on its public website to extend conversational commerce and customer support capabilities. The Drift AI Chatbot implementation situates Faherty Brand within the Chatbots and Conversational AI category, operating as a customer-facing engagement layer on the brand's digital storefront.
The implementation configured conversational workflows, AI driven response templates, lead capture playbooks, and automated routing to human agents for escalations. Drift AI Chatbot was configured to perform intent detection, contextual follow up, and scripted playbooks that align with commerce inquiries and order assistance use cases.
The Drift AI Chatbot is integrated into Faherty Brand's website and front end checkout paths, supporting marketing, customer service, and e commerce functions. Ongoing governance and tuning are handled by combined e commerce, marketing, and customer support teams, focusing on messaging standards, escalation rules, and chat routing to maintain consistent customer experience.
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Faherty Brand Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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Faherty Brand Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2013 | 2013 |
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Faherty Brand eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2015 | 2015 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2018 | 2018 |
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Faherty Brand CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2018 | 2018 |
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Customer Engagement | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Loyalty | CRM |
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2020 | 2020 |
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Customer Loyalty | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Faherty Brand TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Faherty Brand PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Faherty Brand IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Faherty Brand
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Faherty Brand Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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