Fairtrade International
1101AÂ 15th Street, NW 3rd Floor,
Washington, 20005, DC,
United States
Washington, 20005, DC,
United States
1 202-391-0525
Communications
Fairtrade International Technographics
Fairtrade International Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fairtrade International and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Fairtrade International employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fairtrade International has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, Zoom for Audio Video and Web Conferencing in 2021, Intuit Mailchimp for Marketing Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fairtrade International is running and its propensity to invest more and deepen its relationship with Oracle , Zoom Video Communications , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fairtrade International revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fairtrade International intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fairtrade International Tech Stack and Enterprise Applications
Fairtrade International ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013 Fairtrade International implemented Oracle NetSuite ERP as its ERP Financial application. The deployment used the cloud-hosted Oracle NetSuite ERP SaaS model to centralize core financial operations for the organization, sized at roughly 10 employees, and to provide a unified platform for accounting workflows and executive reporting.
Configuration emphasized core financial modules including general ledger, accounts payable, accounts receivable, cash management and financial reporting, with automation applied to month-end close, invoice-to-cash and procure-to-pay workflows. Standard ERP Financial capabilities such as a centralized chart of accounts, recurring transaction scheduling and role-based access controls were configured to replace manual reconciliation processes and to enforce accounting controls.
Operational coverage focused on the finance and accounting function across the United States entity, making Oracle NetSuite ERP the single source of transactional posting and statutory reporting. Governance changes centered on formal approval workflows, period close sequencing and segregation of duties enforced through system roles, enabling finance staff to execute day-to-day accounting and consolidated reporting directly in the ERP Financial system.
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Fairtrade International Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Fairtrade International implemented Zoom as its Audio Video and Web Conferencing solution. The Zoom deployment is surfaced directly on the organization website, enabling browser-based meeting access for external stakeholders and internal communications.
The implementation emphasizes core Zoom capabilities such as hosted video meetings, participant join flows, meeting scheduling and recorded session capture for asynchronous access. Configuration is cloud-hosted through Zoom Video Communications, removing the need for on-premise conferencing infrastructure and aligning with the compact operational profile of a small communications organization.
Integration footprint is focused on website embedding, where Zoom meeting links and join widgets are exposed on public event pages and outreach materials. Operational responsibility is concentrated within communications and program teams in the United States, supporting virtual events, partner briefings and stakeholder engagement.
Governance is centered on centralized scheduling and meeting administration managed by the communications lead, with standard conferencing workflows for invitation distribution, host controls and participant management. The deployment scope is modest and consistent with Fairtrade International’s 10 person organizational scale.
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Collaboration | Collaboration |
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2016 | 2016 |
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Fairtrade International CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017 Fairtrade International implemented Intuit Mailchimp. Fairtrade International deployed Intuit Mailchimp as its Marketing Automation solution and is using Mailchimp on their website to capture subscribers and support email outreach.
The deployment emphasized core Marketing Automation capabilities, including email campaign creation and scheduling, audience and subscriber list management, embedded website signup forms, and basic automation workflows such as welcome sequences. The implementation leveraged Intuit Mailchimp templates and content blocks to standardize messaging and accelerate campaign assembly, while reporting and campaign analytics modules provided visibility into opens, clicks, and list growth.
Operational scope covered the communications and marketing function within the small organization, with the website integrated for form-based data capture and subscriber management. Governance focused on list hygiene, subscriber consent capture and a lightweight content calendar to coordinate sends, while the technical architecture remained centered on Intuit Mailchimp for hosting and delivery with the corporate website as the primary data collection point.
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Marketing Automation | CRM |
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2018 | 2018 |
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Fairtrade International PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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Fairtrade International IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Fairtrade International
| First Name | Last Name | Title | Function | Department | Phone | |
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Executive Director | Director | Finance | |
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Director of Business Development | Director | Finance | |
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Marketing and Communications Manager | Manager | Marketing | |
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Apps Being Evaluated by Fairtrade International Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fairtrade International IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fairtrade International digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Fairtrade International Technographics
Fairtrade International is a Communications organization based in United States,
with around 10 employees and annual revenues of $1.0 million.
Fairtrade International operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Zoom and Intuit Mailchimp,
covering areas like ERP Financial, Audio Video and Web Conferencing and Marketing Automation.
Fairtrade International has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Zoom Video Communications and Intuit.
Fairtrade International recently adopted applications including
Zoom in 2021, Microsoft Azure Blob Storage in 2021 and Fastly in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fairtrade International’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fairtrade International’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fairtrade International technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.