Family Tree Farms
41646 Road 62,
Reedley, 93654, CA,
United States
Reedley, 93654, CA,
United States
1 559-591-6280
Consumer Packaged Goods
Family Tree Farms Technographics
Family Tree Farms Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Family Tree Farms and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Family Tree Farms employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Family Tree Farms has purchased the following applications: Pago Platform for Performance and Goal Management, Time and Attendance in 2020, Famous ERP for Agriculture ERP in 2019, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Family Tree Farms is running and its propensity to invest more and deepen its relationship with Pago , PickTrace , Ganaz or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Family Tree Farms revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Family Tree Farms intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Family Tree Farms Tech Stack and Enterprise Applications
Family Tree Farms HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pago | Legacy | Pago Platform | Performance and Goal Management, Time and Attendance | HCM | n/a | 2020 | 2020 |
In 2020, Family Tree Farms implemented Pago Platform for Performance and Goal Management,Time and Attendance. The deployment targeted consolidation of time capture and goal driven performance workflows to support HR and operations functions across the organization.
Pago Platform was configured to manage time and attendance capture, workforce scheduling, manager approvals, time off requests, and performance and goal management capabilities, delivering a unified application for attendance and performance workflows. The Pago Platform configuration emphasized automated time capture and standardized review cycles for performance goal tracking, consistent with Performance and Goal Management,Time and Attendance functional patterns.
Governance focused on standardizing time capture policies, role based access controls for supervisors and HR, and formalized approval workflows to reduce manual exceptions and clarify review cadence. Operational coverage included both frontline hourly employees and salaried administrative users, embedding timekeeping and performance routines into existing HR and operations processes.
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Time and Attendance, Contingent Labor Management | HCM |
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2021 | 2021 |
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Workforce Management | HCM |
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2020 | 2020 |
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Family Tree Farms ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Famous Software | Legacy | Famous ERP | Agriculture ERP | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019 Family Tree Farms began operational use of Famous ERP as an Agriculture ERP to support packing and warehouse inventory control at its Dinuba, CA facility. Famous ERP was the application platform used by tagging and warehouse staff from July 2019 through July 2022 to operationalize fruit tagging and pallet handling workflows.
Functional modules and configuration centered on pallet tagging and lot traceability, inventory lookup, order management, and warehouse transfer workflows. The Famous ERP deployment captured tags by size, style and variety or run, recorded quantity per pallet, tracked pallets through lot changes, and maintained order-level visibility for partial and full pallet transfers.
Operational coverage focused on packing, consolidation, repacking, and inter-warehouse transfers within Family Tree Farms distribution operations in Dinuba, CA. Staff used Famous ERP to consolidate pallets when possible, repack to adjust count size or style, and transfer orders and physical pallets to other warehouses through the system, keeping pallet-level inventory searchable in the application.
Governance and process controls were implemented through configured tagging rules and lot change handling inside Famous ERP, standardizing how quantities and pallet attributes were recorded and how consolidation and repack decisions were executed. Workflows enforced by Famous ERP provided a single system of record for pallet identification, order tracking, and transfer authorization across the packing and logistics functions.
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Family Tree Farms IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021 Family Tree Farms implemented Google Cloud Platform for Application Hosting and Computing Services to host and deliver its public-facing website. The deployment centers on cloud-native hosting of web assets and application workloads, with Google Cloud Platform serving as the primary infrastructure layer for web serving, media storage, and traffic management.
The implementation leverages standard Application Hosting and Computing Services capabilities, including managed compute instances and container orchestration patterns for application runtime, object storage for high volume images and product media, and edge content delivery to accelerate web performance. Configuration includes load balancing and HTTPS termination, identity and access controls for cloud project administration, and logging and monitoring for web operations.
Operational scope is focused on the corporate website and associated e-commerce and marketing touchpoints, impacting marketing, digital commerce, and IT operations teams responsible for content updates, catalog publishing, and uptime. The Google Cloud Platform deployment is organized to centralize resource management and billing under a single cloud project structure, aligning cloud IAM roles with team responsibilities.
Governance emphasizes standard cloud operational controls common to Application Hosting and Computing Services, including centralized monitoring, role based access management, and structured resource organization for production web workloads. Family Tree Farms Google Cloud Platform usage is therefore positioned as the core hosting and compute environment for its website driven business functions rather than as a broader enterprise platform.
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Family Tree Farms CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Family Tree Farms
| First Name | Last Name | Title | Function | Department | Phone | |
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Human Resources Director | Director | HR | |
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Human Resources Specialist | Manager | HR | |
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Finance Coordinator | Manager | Finance | |
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Owner | CXO | Finance | |
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Manager Accounting | Manager | Finance | |
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Apps Being Evaluated by Family Tree Farms Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Family Tree Farms IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Family Tree Farms digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Family Tree Farms Technographics
Family Tree Farms is a Consumer Packaged Goods organization based in United States,
with around 200 employees and annual revenues of $20.0 million.
Family Tree Farms operates a diverse technology stack with applications such as
Pago Platform, Famous ERP and Google Cloud Platform (GCP),
covering areas like Performance and Goal Management, Time and Attendance, Agriculture ERP and Application Hosting and Computing Services.
Family Tree Farms has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Pago, Famous Software and Google.
Family Tree Farms recently adopted applications including
PickTrace Time and Productivity in 2021, Google Cloud Platform (GCP) in 2021 and Pago Platform in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Family Tree Farms’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Family Tree Farms’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Family Tree Farms technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.