Fandor
522 Washington Street,
San Francisco, 94111, CA,
United States
San Francisco, 94111, CA,
United States
1 415-368-0330
Consumer Packaged Goods
Fandor Technographics
Fandor Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fandor and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Fandor employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fandor has purchased the following applications: Recurly for Subscription and Recurring Billing in 2018, GumGum for Artificial Intelligence Marketing in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fandor is running and its propensity to invest more and deepen its relationship with Recurly , GumGum , Flow XO or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fandor revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fandor intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fandor Tech Stack and Enterprise Applications
Fandor ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Recurly | Legacy | Recurly | Subscription and Recurring Billing | ERP | n/a | 2018 | 2018 |
In 2018, Fandor implemented Recurly for Subscription and Recurring Billing on their website. Fandor is a Consumer Packaged Goods company with approximately 50 employees, and the Recurly deployment functions as the primary subscription billing engine exposed through their public site.
The Recurly configuration addressed subscription lifecycle management, plan and pricing configuration, recurring invoicing, automated billing runs and dunning workflows, and support for coupons and prorations consistent with Subscription and Recurring Billing functionality. Recurly was configured to maintain customer account records and orchestrate subscription state changes including upgrades, downgrades, suspensions and cancellations, and to generate invoices and handle tax calculations as part of online subscription commerce.
Operational integration focused on embedding Recurly into the website checkout and customer account flows, using Recurly hosted billing pages and site integration to capture subscriptions and trigger recurring charges. Ownership and governance centered on finance and customer success teams managing plan definitions, billing schedules and collections workflows inside Recurly, with centralized control of subscription plans and promotional rules to standardize billing behavior across the customer lifecycle.
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Fandor AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Fandor implemented GumGum on its website to introduce Artificial Intelligence Marketing capabilities directly into its consumer-facing web properties. The GumGum implementation is site hosted and focused on page-level instrumentation, enabling real-time contextual analysis and automated ad and creative delivery across the company website.
GumGum was configured to support contextual targeting, creative optimization, and on-page audience segmentation, aligning with common Artificial Intelligence Marketing functional workflows. The deployment touched marketing and demand generation operations, with marketing operations overseeing tag governance, audience segment rules, and campaign configuration to control on-site personalization and advertising behavior.
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Fandor Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Fandor implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. Using Google Workspace (Formerly Google G-Suite) on their website, the 50-employee United States consumer packaged goods company centralized cloud email and productivity for corporate operations.
The deployment used standard Google Workspace modules, with Gmail for corporate email, Google Drive for file storage, Docs, Sheets, and Slides for document collaboration, and Google Calendar for scheduling, while administration was handled through the Google Workspace admin console and Cloud Identity for account provisioning and access control. Configuration focused on domain hosted mail routing, shared team drives and document sharing permissions, and basic governance policies for user provisioning and data access to support cross-functional marketing and operations workflows.
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Collaboration | Collaboration |
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2017 | 2017 |
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Fandor CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Fandor ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Fandor PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Fandor IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Fandor CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Fandor
| First Name | Last Name | Title | Function | Department | Phone | |
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Founder, VP Product | CXO | Finance | |
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Chief Marketing Officer | CXO | Marketing | |
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CTO | CXO | Finance | |
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Apps Being Evaluated by Fandor Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fandor IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fandor digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Fandor Technographics
Fandor is a Consumer Packaged Goods organization based in United States,
with around 50 employees and annual revenues of $5.0 million.
Fandor operates a diverse technology stack with applications such as
Recurly, GumGum and Google Workspace (Formerly Google G-Suite),
covering areas like Subscription and Recurring Billing, Artificial Intelligence Marketing and Collaboration.
Fandor has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Recurly, GumGum and Google.
Fandor recently adopted applications including
GumGum in 2021, Ruby Live Chat in 2021 and Microsoft Azure Cloud Services in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fandor’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fandor’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fandor technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.