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Fenix Outdoor International

Weidstrasse 1a,
Zug, 6300,
Switzerland

https://www.fenixoutdoor.se/

46 660 26 62 00

Retail

Fenix Outdoor International Technographics

Fenix Outdoor International Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Fenix Outdoor International and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2446 Fenix Outdoor International employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Fenix Outdoor International has purchased the following applications: Microsoft Dynamics AX for ERP Financial in 2021, Teamtailor ATS for Recruiting, Applicant Tracking System in 2021, Lectra TextileGenesis Platform for Blockchain Platform in 2023 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Fenix Outdoor International is running and its propensity to invest more and deepen its relationship with Microsoft , Teamtailor , Lectra or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Fenix Outdoor International revenues, which have grown to $783.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fenix Outdoor International intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Fenix Outdoor International Data, Technology Stack, and Enterprise Applications

ERP Financial Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Microsoft	Legacy	Microsoft Dynamics AX	ERP Financial	ERP Financial Management	n/a	2021	2021

HCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Teamtailor	Legacy	Teamtailor ATS	Recruiting, Applicant Tracking System	HCM	n/a	2021	2021

Blockchain

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Lectra	Legacy	Lectra TextileGenesis Platform	Blockchain Platform	Blockchain	n/a	2023	2023	In 2023, Fenix Outdoor International implemented the Lectra TextileGenesis Platform, deploying a Blockchain Platform to establish Fiber-to-Retail traceability across its brand and retail operations. The implementation scope explicitly covers the Fenix Group portfolio including Fjällräven, Hanwag, Royal Robbins, Devold and Tierra, and retail entities such as Globetrotter, Naturkompaniet, Partioaitta, Friluftsland and Trekitt, aligning traceability across both brand sourcing and retail channels. The Lectra TextileGenesis Platform was configured to leverage digital token-based traceability and TextileGenesis Fiber-to-Retail technology, creating immutable digital tokens to represent material batches. Functional capabilities implemented include material tokenization, provenance recording, and chain of custody verification workflows that map to sourcing and product creation steps for preferred fibers including cotton, synthetics, animal fibers, and man-made cellulosic fibers. Following a successful pilot program in 2023, rollout extended into procurement, product and sustainability teams, bringing traceability processes into sourcing, manufacturing oversight and retail inventory visibility. The deployment covers end-to-end supply chain touch points from fiber suppliers through manufacturing to retail, with outputs intended to support consumer-facing verification and brand-level transparency reporting. Governance changes aligned the TextileGenesis rollout with Fenix Outdoor Group sustainability oversight, introducing verification checkpoints, data stewardship responsibilities and compliance controls to address local and global regulatory scrutiny of sustainability claims. Workflow restructuring formalized custody handoffs and evidence capture at supplier, converter and distribution stages to ensure auditable provenance records. The implementation delivers the Lectra TextileGenesis Platform as a Blockchain Platform solution that provides a fully traceable supply chain with unparalleled accuracy, enabling Fenix Group to provide consumers with tangible proof of responsible sourcing and to strengthen transparency and trust across its brands. The platform underpins stated sustainability objectives by operationalizing material-level traceability and verification across sourcing and retail business functions.

Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Collaboration	Collaboration		2020	2020
			Collaboration	Collaboration		2020	2020
			Collaboration	Collaboration		2022	2022

eCommerce

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			eCommerce	eCommerce		2021	2021

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Customer Support	CRM		2021	2021
			Customer Support	CRM		2021	2021
			Tag Management	CRM		2023	2023

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			IT Service Management	ITSM		2020	2020
			IT Service Management	ITSM		2020	2020

PLM and Engineering

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Product Lifecycle Management	PLM and Engineering		2024	2024

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Hosting and Computing Services	IaaS		2020	2020
			Application Hosting and Computing Services	IaaS		2023	2023

CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Endpoint Detection and Response (EDR)	CyberSecurity		2020	2020

IT Decision Makers and Key Stakeholders at Fenix Outdoor International

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Fenix Outdoor International Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Fenix Outdoor International Technographics

Fenix Outdoor International is a Retail organization based in Switzerland, with around 2446 employees and annual revenues of $783.0 million.

Fenix Outdoor International operates a diverse technology stack with applications such as Microsoft Dynamics AX, Teamtailor ATS and Lectra TextileGenesis Platform, covering areas like ERP Financial, Recruiting, Applicant Tracking System and Blockchain Platform.

Fenix Outdoor International has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Teamtailor and Lectra.

Fenix Outdoor International recently adopted applications including Centric PLM in 2024, Lectra TextileGenesis Platform in 2023 and Google Tag Manager in 2023, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Fenix Outdoor International’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Fenix Outdoor International’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Fenix Outdoor International technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.