Fenix Outdoor International
Fenix Outdoor International Technographics
Fenix Outdoor International Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fenix Outdoor International and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2446 Fenix Outdoor International employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fenix Outdoor International has purchased the following applications: Microsoft Dynamics AX for ERP Financial in 2021, Teamtailor ATS for Recruiting, Applicant Tracking System in 2021, Lectra TextileGenesis Platform for Blockchain Platform in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fenix Outdoor International is running and its propensity to invest more and deepen its relationship with Microsoft , Teamtailor , Lectra or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fenix Outdoor International revenues, which have grown to $783.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fenix Outdoor International intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fenix Outdoor International Tech Stack and Enterprise Applications
Fenix Outdoor International ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics AX | ERP Financial | ERP | n/a | 2021 | 2021 |
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Fenix Outdoor International HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021 Fenix Outdoor International implemented Teamtailor ATS on its public careers site. Fenix Outdoor International is a retail employer with 2446 employees and revenue of 783000000, and the deployment uses Teamtailor ATS as the Recruiting,Applicant Tracking System for external candidate intake.
The Teamtailor ATS deployment centralizes job posting, branded career site presentation, candidate application capture, and pipeline management. The implementation configures career pages, application forms, candidate profiles, and pipeline stages to support requisition handling and candidate review workflows within recruiting and HR operations.
The solution is embedded into the public career portal at https://career.fenixoutdoor.se/ to surface live vacancies and collect candidate applications directly on-site. Operational coverage is focused on talent acquisition and HR recruitment activities within Fenix Outdoor International's Swiss operations, and no additional third party integrations are explicitly documented in the source.
Governance centers on HR ownership of job publication and candidate assessment processes, with standardized hiring workflows and employer branding enforced through the Teamtailor ATS configuration. The work aligns Fenix Outdoor International Teamtailor ATS Recruiting,Applicant Tracking System with core talent acquisition business functions.
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Fenix Outdoor International Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lectra | Legacy | Lectra TextileGenesis Platform | Blockchain Platform | Blockchain | n/a | 2023 | 2023 |
In 2023, Fenix Outdoor International implemented the Lectra TextileGenesis Platform, deploying a Blockchain Platform to establish Fiber-to-Retail traceability across its brand and retail operations. The implementation scope explicitly covers the Fenix Group portfolio including Fjällräven, Hanwag, Royal Robbins, Devold and Tierra, and retail entities such as Globetrotter, Naturkompaniet, Partioaitta, Friluftsland and Trekitt, aligning traceability across both brand sourcing and retail channels.
The Lectra TextileGenesis Platform was configured to leverage digital token-based traceability and TextileGenesis Fiber-to-Retail technology, creating immutable digital tokens to represent material batches. Functional capabilities implemented include material tokenization, provenance recording, and chain of custody verification workflows that map to sourcing and product creation steps for preferred fibers including cotton, synthetics, animal fibers, and man-made cellulosic fibers.
Following a successful pilot program in 2023, rollout extended into procurement, product and sustainability teams, bringing traceability processes into sourcing, manufacturing oversight and retail inventory visibility. The deployment covers end-to-end supply chain touch points from fiber suppliers through manufacturing to retail, with outputs intended to support consumer-facing verification and brand-level transparency reporting.
Governance changes aligned the TextileGenesis rollout with Fenix Outdoor Group sustainability oversight, introducing verification checkpoints, data stewardship responsibilities and compliance controls to address local and global regulatory scrutiny of sustainability claims. Workflow restructuring formalized custody handoffs and evidence capture at supplier, converter and distribution stages to ensure auditable provenance records.
The implementation delivers the Lectra TextileGenesis Platform as a Blockchain Platform solution that provides a fully traceable supply chain with unparalleled accuracy, enabling Fenix Group to provide consumers with tangible proof of responsible sourcing and to strengthen transparency and trust across its brands. The platform underpins stated sustainability objectives by operationalizing material-level traceability and verification across sourcing and retail business functions.
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Fenix Outdoor International Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Fenix Outdoor International eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2021 | 2021 |
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Fenix Outdoor International CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2023 | 2023 |
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Fenix Outdoor International ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Fenix Outdoor International PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Product Lifecycle Management | PLM and Engineering |
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2024 | 2024 |
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Fenix Outdoor International IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Fenix Outdoor International CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Fenix Outdoor International
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Senior Global Manager CRM & Loyalty | Manager | IT | |
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Global Director of Digital Strategy & Performance Marketing | Director | Marketing | |
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Executive Chairman, Chief Executive Officer | CXO | Finance | |
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CIO | CXO | Finance | |
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Apps Being Evaluated by Fenix Outdoor International Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fenix Outdoor International IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fenix Outdoor International digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Fenix Outdoor International Technographics
Fenix Outdoor International is a Retail organization based in Switzerland,
with around 2446 employees and annual revenues of $783.0 million.
Fenix Outdoor International operates a diverse technology stack with applications such as
Microsoft Dynamics AX, Teamtailor ATS and Lectra TextileGenesis Platform,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Blockchain Platform.
Fenix Outdoor International has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Teamtailor and Lectra.
Fenix Outdoor International recently adopted applications including
Centric PLM in 2024, Lectra TextileGenesis Platform in 2023 and Google Tag Manager in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fenix Outdoor International’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fenix Outdoor International’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fenix Outdoor International technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.