Fermob Technographics
Fermob Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fermob and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 140 Fermob employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fermob has purchased the following applications: Microsoft 365 for Collaboration in 2022, Hotjar for Customer Experience in 2017, Pathwire MailJet for Transactional Email in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fermob is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fermob revenues, which have grown to $14.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fermob intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fermob Tech Stack and Enterprise Applications
Fermob Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Fermob implemented Microsoft 365. The deployment designated Microsoft 365 as the primary Collaboration platform for the 140 person French manufacturer, aligning corporate communications, document collaboration, and office productivity across the organization.
The Microsoft 365 implementation included standard Collaboration modules such as Exchange Online for email, SharePoint Online for team sites and document libraries, Microsoft Teams for meetings and persistent chat, OneDrive for personal file sync, and desktop Office applications for day to day authoring. Configuration work focused on tenant provisioning, mailbox and site topology, Teams channel structure, and content classification aligned to manufacturing and commercial workflows.
Public web assets for Fermob reference Microsoft 365 components, indicating integration between the corporate tenant and external web presence for authenticated content or resource links. The deployment also centralized identity and single sign on through Microsoft identity services to unify access across Microsoft 365 and site referenced services, supporting consistent authentication and access control for employees.
Governance was framed around a centralized tenant administration model, role based access controls, SharePoint site collection governance, and Teams lifecycle policies to manage collaboration sprawl. Rollout emphasized department level adoption for design, marketing, sales, and administration, with configuration and naming standards to maintain operational consistency across the Collaboration estate.
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Collaboration | Collaboration |
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2022 | 2022 |
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Fermob CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, Fermob implemented Hotjar on their public website. Hotjar is a Customer Experience application used to capture behavioral analytics, enabling session replay, heatmaps, and on-site feedback collection to analyze user interactions on the web storefront.
Deployment uses a client-side JavaScript tag embedded in the site, configured for page-level data capture and session sampling, with administrative access assigned to the company digital and marketing teams. The implementation supports workflows for journey analysis and qualitative feedback capture, with configuration focused on data collection settings and stakeholder access controls for e-commerce and marketing use cases.
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Social Media Management | CRM |
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2023 | 2023 |
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Fermob PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire MailJet | Transactional Email | PaaS | n/a | 2022 | 2022 |
In 2022, Fermob implemented Pathwire MailJet as its Transactional Email provider for customer-facing communications on its website. The deployment is focused on web-triggered transactional messaging, using Pathwire MailJet to orchestrate order confirmations, account notifications, and other session-based emails tied to the ecommerce and contact flows on fermob.com.
Pathwire MailJet is configured as a cloud SaaS transactional service, leveraging standard SMTP and API-based delivery and template management to centralize message templates and personalization. Operational scope is primarily the website and customer service touchpoints, with implementation emphasis on transactional email templates, delivery monitoring, and basic event-driven triggers, aligning Fermob Transactional Email with common ecommerce messaging workflows.
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Fermob IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Fermob
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Fermob Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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