Feu Vert
Centre Commercial du Perollier, Chem de Pontet et Crases,
Ecully, 69130,
France
Ecully, 69130,
France
33 4 72 86 01 30
Retail
Feu Vert Technographics
Feu Vert Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Feu Vert and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6000 Feu Vert employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Feu Vert has purchased the following applications: Esker Accounts Payable for AP Automation in 2017, GumGum for Artificial Intelligence Marketing in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Feu Vert is running and its propensity to invest more and deepen its relationship with Esker SA , GumGum , LiveChat, Inc. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Feu Vert revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Feu Vert intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Feu Vert Tech Stack and Enterprise Applications
Feu Vert ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Esker SA | Legacy | Esker Accounts Payable | AP Automation | ERP | n/a | 2017 | 2017 |
In 2017, Feu Vert implemented Esker Accounts Payable to modernize invoice processing as part of an AP Automation initiative. The rollout targeted accounts payable volumes from more than 2,200 suppliers serving 462 stores across Europe and aligned workstreams for a 20 person accounting team responsible for invoice intake, reconciliation and exceptions handling.
Esker Accounts Payable was configured to eliminate manual data entry and to automate invoice capture, reconciliation and exception workflows, preserving explicit controls for dispute management and supplier relations. The solution supported automated three way matching logic between invoice, purchase orders and goods receipts, and Feu Vert reported that nearly 9 out of 10 invoices are processed with no manual intervention after the implementation.
Operational coverage extended across Feu Vert accounting and supplier-facing functions, with internal preparation for the solution rollout paired with supplier communications to require order numbers on invoices. Feu Vert retained the invoice, purchase order and goods receipt touchpoints as the control framework for matching and exception routing to accounting teams, ensuring transactional data aligned with store receipts and procurement records.
Governance and process restructuring focused on shifting manual tasks previously assigned across the team into automated workflows under Esker Accounts Payable, improving daily job satisfaction for the 20 person accounting team and reducing error-prone manual entry. The implementation emphasized supplier compliance for invoice content to enable automated matching, and operationalized exception handling and dispute management within the new AP Automation environment.
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Feu Vert AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Feu Vert integrated GumGum on their website. GumGum is an Artificial Intelligence Marketing application deployed to the public site to instrument page-level contextual analysis and automated creative decisioning through site tags and ad placement logic. The deployment focused on client-side page analysis and real-time contextual targeting to influence onsite advertising and content presentation, aligning the GumGum application with Feu Vert’s digital touchpoints.
The implementation leveraged GumGum’s contextual advertising and visual intelligence capabilities to support campaign targeting, creative selection, and audience segmentation for Feu Vert’s marketing and digital advertising teams. Operational governance was organized under the central digital marketing function to manage tag governance, campaign rules, and creative approval workflows. Configuration emphasized site-level integration and campaign orchestration on Feu Vert’s website, linking GumGum to core marketing and e-commerce activities.
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Feu Vert Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, Feu Vert deployed Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The implementation covered the retailer’s approximately 6,000 employees and was provisioned as a cloud-hosted SaaS domain to support corporate offices and retail sites in France.
Feu Vert configured Google Workspace (Formerly Google G-Suite) to deliver core Collaboration capabilities including enterprise email and calendaring with Gmail and Calendar, cloud file storage and shared drives via Google Drive, real-time document collaboration with Docs, Sheets, and Slides, and centralized administration through the Google Workspace Admin Console. Configuration work included organizational units, group-based access controls, device management and baseline security and data protection settings typical for a collaboration suite.
The deployment is noted as being used on the company website and spans functional coverage for internal communications, scheduling and resource coordination, document and asset management, and cross-site collaboration between corporate and retail operations. Operational scope emphasized support for store-level staff and corporate teams, aligning Collaboration tools with daily store workflows and back-office processes.
Governance was implemented through the Google Workspace administrative model, using role-based administration, account provisioning and lifecycle processes, and policy controls for data access and device access. Rollout and adoption relied on centralized configuration with departmental onboarding and standard collaboration workflows to govern how teams use the platform.
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Collaboration | Collaboration |
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2020 | 2020 |
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Feu Vert eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2011 | 2011 |
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Feu Vert CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2011 | 2011 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Feu Vert ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Feu Vert TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2010 | 2011 |
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Feu Vert IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Feu Vert
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Feu Vert Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Feu Vert IT executives and key decision makers. This section highlights Feu Vert's latest recorded technology evaluations, including NielsenIQ Spaceman for Retail Management on 2025-03-19. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Feu Vert digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-03-19 | Feu Vert | Evaluated | The Nielsen Company | NielsenIQ Spaceman | Retail Management | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Feu Vert Technographics
Feu Vert is a Retail organization based in France,
with around 6000 employees and annual revenues of $1.00 billion.
Feu Vert operates a diverse technology stack with applications such as
Esker Accounts Payable, GumGum and Google Workspace (Formerly Google G-Suite),
covering areas like AP Automation, Artificial Intelligence Marketing and Collaboration.
Feu Vert has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Esker SA, GumGum and Google.
Feu Vert recently adopted applications including
Microsoft Azure Monitor in 2021, Microsoft Azure CDN in 2021 and Microsoft 365 in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Feu Vert’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Feu Vert’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Feu Vert technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.