Fieldglass
111 N. Canal Suite 600,
Chicago, 60606, IL,
United States
Chicago, 60606, IL,
United States
1 312-763-4800
Consumer Packaged Goods
Fieldglass Technographics
Fieldglass Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fieldglass and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 430 Fieldglass employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fieldglass has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2011, Adobe Audience Manager for Data Management Platform in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fieldglass is running and its propensity to invest more and deepen its relationship with Oracle , Adobe Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fieldglass revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fieldglass intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fieldglass Tech Stack and Enterprise Applications
Fieldglass ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2011 | 2011 |
In 2011, Fieldglass implemented Oracle NetSuite ERP to establish a consolidated ERP Financial platform for its Consumer Packaged Goods finance operations in the United States. The deployment targeted core finance and accounting functions and positioned Oracle NetSuite ERP as the central system of record for transactional finance activities.
The implementation included standard ERP Financial capabilities such as general ledger configuration, accounts payable automation, accounts receivable workflows, cash management, fixed asset accounting, and period close orchestration. Configuration work focused on a standardized chart of accounts, automated AR/AP processing, system-driven journal posting, and financial reporting templates to support regulatory and management reporting.
Operational coverage centered on corporate finance and accounting teams, with governance instituted through role based access controls and standardized month end close and reconciliations processes. The program emphasized process standardization and centralized financial controls while using Oracle NetSuite ERP to streamline routine accounting workflows and maintain a single financial ledger across the organization.
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Fieldglass CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Audience Manager | Data Management Platform | CRM | n/a | 2020 | 2020 |
In 2020, Fieldglass implemented Adobe Audience Manager on its website. Fieldglass is a Consumer Packaged Goods company operating in the United States with approximately 430 employees, and Adobe Audience Manager is deployed as a Data Management Platform to centralize digital audience signals.
The implementation focuses on Data Management Platform capabilities such as ingesting site interaction and behavioral signals, building persistent profiles through trait aggregation, and configuring audience segmentation and real time audience creation for activation. Adobe Audience Manager is configured to manage segment rules, trait definitions, and profile stitching to support targeted audience construction.
Operationally the deployment captures data via site tagging and a data layer to feed Adobe Audience Manager, enabling segment synchronization into the broader ad tech and analytics stack used by marketing. The implementation is scoped to web properties and serves digital marketing and advertising functions across Fieldglass in the United States.
Governance around the implementation includes establishing an audience taxonomy, tagging standards, and formalized processes for segment creation and activation, with marketing owning ongoing segment governance and operational workflows. The narrative reflects an enterprise style DMP deployment using Adobe Audience Manager as the central Data Management Platform for audience orchestration.
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Fieldglass IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
In 2014, Fieldglass implemented Microsoft Azure Cloud Services to host its public website, using Microsoft Azure Cloud Services as its Application Hosting and Computing Services platform. The deployment centralized the website front end and application compute in Azure, applying cloud provisioning of compute and storage and platform-level services to support customer facing content and web transactions.
Operationally the implementation scoped to website hosting and web operations, aligning marketing and customer experience functions with cloud based deployment and infrastructure automation. Governance emphasized cloud provisioning controls, deployment orchestration, and separation of production and non production environments, with the Microsoft Azure Cloud Services footprint observable on Fieldglass public web properties.
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Fieldglass CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Fieldglass
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO and Co-Founder | CXO | Finance | |
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Vice President, Marketing & Strategy | VP | Marketing | |
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EVP Global Sales | VP | Finance | |
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Apps Being Evaluated by Fieldglass Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fieldglass IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fieldglass digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Fieldglass Technographics
Fieldglass is a Consumer Packaged Goods organization based in United States,
with around 430 employees and annual revenues of $100.0 million.
Fieldglass operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Adobe Audience Manager and Microsoft Azure Cloud Services,
covering areas like ERP Financial, Data Management Platform and Application Hosting and Computing Services.
Fieldglass has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Adobe Systems and Microsoft.
Fieldglass recently adopted applications including
Adobe Audience Manager in 2020, Adobe Target Standard in 2020 and Cisco IronPort Cloud Email Security in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fieldglass’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fieldglass’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fieldglass technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.