Tehran, n/a,
Iran
Filimo Iran Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Filimo Iran and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Filimo Iran employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Filimo Iran has purchased the following applications: Zebline Marketing Automation for Marketing Automation in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Filimo Iran is running and its propensity to invest more and deepen its relationship with Zebline or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Filimo Iran revenues, which have grown to $173.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Filimo Iran intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Zebline | Legacy | Zebline Marketing Automation | Marketing Automation | CRM | n/a | 2024 | 2024 | In 2024, Filimo Iran implemented Zebline Marketing Automation, deploying the Zebline Marketing Automation solution to support marketing and retention programs. Filimo Iran is an Iranian VOD media company with roughly 300 employees and used the Marketing Automation application to improve user segmentation and to automate omnichannel campaigns. Deployment emphasized campaign automation, segmentation and channel orchestration, with configuration patterns consistent with Marketing Automation platforms. Module usage inferred from vendor materials includes campaign automation workflows, rule based segmentation and channel management for email and push messaging, which were used to operationalize lifecycle and retention campaigns. Operational ownership aligned to marketing, growth and product stakeholders, with governance focused on centralizing campaign approval and a standardized segmentation taxonomy to drive automated orchestration. Integrations were implemented against Filimo’s customer data sources and delivery touchpoints to enable audience activation and messaging, and Zebline reported a 26% improvement in user retention following the engagement. |
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