FineLine Technologies
3145 Medlock Bridge Road,
Norcross, 30071, GA,
United States
Norcross, 30071, GA,
United States
1 678-969-0835
Retail
FineLine Technologies Technographics
FineLine Technologies Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by FineLine Technologies and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 FineLine Technologies employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that FineLine Technologies has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, Microsoft 365 for Collaboration in 2016, Zendesk Service for Customer Support in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems FineLine Technologies is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing FineLine Technologies revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for FineLine Technologies intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
FineLine Technologies Tech Stack and Enterprise Applications
FineLine Technologies ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, FineLine Technologies implemented Oracle NetSuite ERP as its cloud-based ERP Financial solution to centralize transactional and financial processes. The implementation supported a 120-employee retail organization and was administered to serve global sales, purchasing, and product development functions, with the administrator role explicitly covering cross-departmental configuration and operational stewardship.
The Oracle NetSuite ERP configuration focused on standard ERP Financial workflows, with administrator-led setup of order-to-cash and procure-to-pay flows, financial ledger and journal structures, and product master data processes to support product development workflows. Functional configuration work included role-based access, approval routing for purchasing and sales transactions, and automation of routine financial posting aligned to the ERP Financial category capabilities.
Operational scope was centered on global sales, purchasing, and product development departments, with administration responsibilities spanning user provisioning, transactional troubleshooting, and ongoing configuration adjustments to support retail purchasing and product lifecycle documentation. The narrative reflects a single-vendor Oracle NetSuite ERP deployment managed internally, with the NetSuite ERP administrator acting as the primary system owner for day-to-day operations across those departments.
Governance emphasis included establishing workflow approvals, change controls for product records and purchasing templates, and training handoffs to departmental power users to sustain system operations. The description is limited to implementation and operational staffing signals and does not assert outcomes beyond the documented administrative coverage.
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FineLine Technologies Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, FineLine Technologies deployed Microsoft 365 as its core Collaboration platform. The implementation centers on Microsoft 365 to provide unified collaboration and communication services across the organization.
The deployment leverages Microsoft 365 capabilities including Exchange Online email, Microsoft Teams for real-time messaging and meetings, SharePoint Online for document libraries and intranet content, and OneDrive for cloud file storage and sync. Microsoft 365 is referenced in the company website markup, indicating the platform is part of FineLine Technologies' public-facing IT footprint as well as internal productivity tooling.
Operational coverage targets company-wide usage across IT, sales, operations, and customer support for collaboration, document management, and communications workflows. Governance and configuration align with standard Collaboration practices, emphasizing centralized account provisioning, mailbox and file access controls, and managed team sites to support an organization of approximately 120 employees.
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FineLine Technologies CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2017 | 2017 |
In 2017, FineLine Technologies deployed Zendesk Service for Customer Support to centralize web based customer inquiries. The deployment used Zendesk Service as a cloud SaaS instance embedded on the company website via a support widget, routing incoming web tickets into a centralized ticketing queue. Implementation targeted the customer service function supporting retail operations and involved support agents across the organization. The rollout emphasized web widget ticket capture and email routing as primary intake channels.
Configuration work focused on ticket lifecycle management, service level agreement queues, agent workflows, and a public help center for self service, leveraging standard Zendesk Service capabilities. The architecture aligned with a cloud hosted support platform model, integrating website widget events into ticket creation and agent interfaces to provide unified case tracking for support and operations teams. Governance centered on workflow standardization and agent routing rules to ensure consistent handling of web originated requests. FineLine Technologies uses Zendesk Service as its primary Customer Support application on the company website.
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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FineLine Technologies IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at FineLine Technologies
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO | CXO | Finance | |
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Director of Inside Sales | Director | Finance | |
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Chief Financial Officer | CXO | Finance | |
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CFO | CXO | Finance | |
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Accounting Receivables Lead - Collections, Credit and Deliquency | Manager | Finance | |
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Apps Being Evaluated by FineLine Technologies Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from FineLine Technologies IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the FineLine Technologies digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD FineLine Technologies Technographics
FineLine Technologies is a Retail organization based in United States,
with around 120 employees and annual revenues of $10.0 million.
FineLine Technologies operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Zendesk Service,
covering areas like ERP Financial, Collaboration and Customer Support.
FineLine Technologies has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Zendesk.
FineLine Technologies recently adopted applications including
Google Cloud Platform (GCP) in 2021, Zendesk Service in 2017 and Salesforce Marketing Cloud in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of FineLine Technologies’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates FineLine Technologies’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete FineLine Technologies technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.