First Advantage
1 Concourse Parkway NE, Suite 200,
Atlanta, 30328, GA,
United States
Atlanta, 30328, GA,
United States
1 678-868-4151
Professional Services
First Advantage Technographics
First Advantage Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by First Advantage and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8000 First Advantage employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that First Advantage has purchased the following applications: Equifax LawLogix Guardian for HR Compliance in 2018, Drift AI Chatbot for Chatbots and Conversational AI in 2020, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems First Advantage is running and its propensity to invest more and deepen its relationship with Equifax , Drift , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing First Advantage revenues, which have grown to $1.57 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for First Advantage intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
First Advantage Tech Stack and Enterprise Applications
First Advantage HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Equifax | Legacy | Equifax LawLogix Guardian | HR Compliance | HCM | n/a | 2018 | 2018 |
In 2018, First Advantage implemented Equifax LawLogix Guardian. The deployment positioned Equifax LawLogix Guardian as the company’s HR Compliance platform supporting I-9 management and employment screening workflows across customer support and Global Screening teams.
Configuration centered on I-9 case management, electronic I-9 validation, orchestration of screening workflows, and audit trail and compliance reporting capabilities consistent with HR Compliance applications. The Equifax LawLogix Guardian implementation included role based access controls, case assignment and escalation paths used by technical support and account management personnel.
Named integrations recorded in support activities included Equifax TALX systems, US Verify e-verify interfaces, and coordination with third party background screening vendors, while customer inquiries and incident handling were processed through RightNow Web. Operational coverage documented in support notes covered First Advantage technical support in Charlotte, NC, on-call PagerDuty rotations for after hours incidents, and multi-level coordination with global support and account management teams.
Governance and rollout responsibilities were driven through technical support migration efforts, featuring escalation points, multi-level conference reporting, and structured training and knowledge transfer to Global Screening teams. The implementation emphasized quality assurance, documented escalation procedures, and consolidation of subject matter expertise around Equifax LawLogix Guardian, I-9 workflows and third party vendor interactions.
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First Advantage AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, First Advantage deployed Drift AI Chatbot on its corporate website. Drift AI Chatbot is a Chatbots and Conversational AI application used as a customer-facing conversational layer to manage inbound visitor interactions and digital engagement, enabling web-based dialogue and contact capture.
The implementation emphasized configuring conversational playbooks and routing rules, including qualification flows, reusable response libraries, and automated criteria for handoff to human agents. Drift AI Chatbot was configured to present contextual messages based on page-level signals and to capture contact details through embedded bot forms for downstream follow up.
Architecturally the chatbot was embedded as a web widget delivered via a JavaScript snippet, leveraging the vendor cloud service for natural language processing and conversation orchestration. The deployment is focused on the public site, instrumenting the external web touchpoint where candidate and client inquiries arrive.
Operational governance is centered in digital marketing and customer support, with those teams maintaining playbooks, reviewing conversation transcripts, and tuning routing rules over time. The implementation reads as a site-level conversational strategy for lead qualification and visitor engagement using Drift AI Chatbot, classified in the Chatbots and Conversational AI category.
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First Advantage Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, First Advantage implemented Zoom on its public website. First Advantage uses Zoom to provide Audio Video and Web Conferencing capabilities for customer-facing communications and online meeting access.
The website deployment embeds the Zoom client to enable browser-based meeting join flows and scheduled session links consistent with standard audio video and web conferencing functionality. Functional capabilities in place align with Zoom meeting and webinar workflows, including attendee join controls, host controls, and browser-native media streaming to support live client interactions.
Operational scope is focused on the public web channel, impacting customer engagement and client meeting workflows and requiring coordination between web operations, IT, and customer-facing teams for embedding, access configuration and policy enforcement. The implementation positions Zoom as the primary Audio Video and Web Conferencing tool for First Advantage customer interactions on the corporate site.
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Collaboration | Collaboration |
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2016 | 2016 |
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First Advantage Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2013 | 2013 |
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Web Content Management | Content Management |
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2013 | 2013 |
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First Advantage CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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First Advantage PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2019 | 2019 |
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First Advantage IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2003 | 2003 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Database Management | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at First Advantage
| First Name | Last Name | Title | Function | Department | Phone | |
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Executive Vice President, General Counsel | VP | Finance | |
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SVP, Global Employment Counsel | VP | HR | |
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Global Human Resources Executive | CHRO | Strategic Business Leader | Manager | HR | |
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Director, Legal and Contracts | Director | Legal | |
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Director of Marketing - Demand Generation and Brand | Director | Marketing | |
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Internal Communication Specialist | Manager | Marketing | |
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Salesforce Administrator | Manager | Marketing | |
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SVP IT Operations | VP | IT | |
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Chief Strategy and Transformation Officer | CXO | IT | |
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Director IT Infrastructure & Architecture | Director | IT | |
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Vice President - Security Engineering & Architecture, Product Services | VP | IT | |
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SQL Server Database Developer | Non Manager | IT | |
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Apps Being Evaluated by First Advantage Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from First Advantage IT executives and key decision makers. This section highlights First Advantage's latest recorded technology evaluations, including Trellix for Threat Modeling on 2026-08-14, Abila MIP Fund Accounting for Non Profit ERP on 2026-07-01, and Oasis PEO for PEO (Professional Employer Organization) on 2026-05-21. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the First Advantage digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2026-08-14 | First Advantage | Evaluated | Trellix | Trellix | Threat Modeling | CyberSecurity |
| 2026-07-01 | First Advantage | Evaluated | Momentive Software (formerly Community Brands) | Abila MIP Fund Accounting | Non Profit ERP | ERP Services and Operations |
| 2026-05-21 | First Advantage | Evaluated | Paychex | Oasis PEO | PEO (Professional Employer Organization) | Professional Services |
| 2026-05-14 | First Advantage | Evaluated |
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BackGround Screening | HCM |
| 2026-04-14 | First Advantage | Evaluated |
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PEO (Professional Employer Organization) | Professional Services |
| 2026-03-13 | First Advantage | Evaluated |
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Earned Wage Access | HCM |
| 2026-02-16 | First Advantage | Evaluated |
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eCommerce | eCommerce |
| 2026-01-28 | First Advantage | Evaluated |
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Core HR | HCM |
| 2025-12-17 | First Advantage | Evaluated |
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Payroll | HCM |
| 2025-03-12 | First Advantage | Evaluated |
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Chatbots and Conversational AI | AI-Powered Application |
FAQ - APPS RUN THE WORLD First Advantage Technographics
First Advantage is a Professional Services organization based in United States,
with around 8000 employees and annual revenues of $1.57 billion.
First Advantage operates a diverse technology stack with applications such as
Equifax LawLogix Guardian, Drift AI Chatbot and Zoom,
covering areas like HR Compliance, Chatbots and Conversational AI and Audio Video and Web Conferencing.
First Advantage has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Equifax, Drift and Zoom Video Communications.
First Advantage recently adopted applications including
Zoominfo Platform in 2021, ZoomInfo Chorus in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of First Advantage’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates First Advantage’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete First Advantage technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.