First Bank
300 SW Broad St.,
Southern Pines, 28387, NC,
United States
Southern Pines, 28387, NC,
United States
1 910-246-2500
Banking and Financial Services
First Bank Technographics
First Bank Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by First Bank and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1421 First Bank employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that First Bank has purchased the following applications: FIS Horizon for Core Banking in 2018, Glia AI Management for Chatbots and Conversational AI in 2022, Tableau for Analytics and BI in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems First Bank is running and its propensity to invest more and deepen its relationship with FIS Global , Q2 Software , Glia Technologies or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing First Bank revenues, which have grown to $104.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for First Bank intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
First Bank Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FIS Global | Legacy | FIS Horizon | Core Banking | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, First Bank implemented FIS Horizon as its Core Banking platform. The implementation aligned deposit processing, account servicing, and transaction posting workloads into FIS Horizon to support branch operations and centralized processing for the bank’s business and treasury clients.
FIS Horizon was configured to handle deposit posting, ACH file intake and NACHA formatting, wire processing, stop payments, funds transfers, positive pay, and remote deposit capture workflows, reflecting Core Banking functional coverage for payments and cash management. First Bank staff used FIS Horizon alongside channel tooling to document cases, validate transaction flows, and execute QA tests that preserved end user experience for online banking and treasury services.
Operational integration points explicitly included Q2 Central and Metavante, with case and ticket details recorded across Q2 Central, FIS Horizon and Metavante while First Bank coordinated with online vendors for remote deposit and online banking issue resolution. Cross functional collaboration extended to Cash Management, Customer Service, Items Exception Processing and Digital Operations, and operational staff reformatted and moved failed NACHA files to federal file upload and monitored processing through to completion.
Governance and operationalization emphasized quality assurance and knowledge transfer, business support personnel created test scripts for QA, coached and trained new employees, and handled case creation and troubleshooting across multiple browsers. Staff responsibilities included processing monthly billing for Treasury products, training clients on Treasury offerings, monitoring inquiries to successful resolution, and traveling to support bank mergers, which supported ongoing operational continuity and optimal system performance.
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Digital Banking | ERP Services and Operations |
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2018 | 2018 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Glia Technologies | Legacy | Glia AI Management | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, First Bank deployed Glia AI Management on its public website to provide automated conversational support for online customers, using Glia AI Management as a front-line digital engagement channel. The implementation aligns with the Chatbots and Conversational AI category and is positioned to support web-based customer interactions and session-based service handoffs without altering core channel architecture.
Glia AI Management was configured to provide standard conversational AI capabilities, including a virtual assistant for intent recognition, conversation orchestration for routing and escalation to live agents, knowledge base driven responses, and analytics dashboards for conversational performance monitoring. Configuration emphasized natural language processing models, scripted dialogue flows, and session continuity to preserve context across interactions, reflecting typical Chatbots and Conversational AI functional modules.
Operationally the deployment covers the customer-facing website and is governed by digital service teams responsible for conversational content, intent taxonomy, and escalation workflows. Governance includes ongoing conversational design controls, content management procedures, and agent handoff policies to maintain consistent customer experience and to manage operational thresholds for live intervention.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tableau Software | Legacy | Tableau | Analytics and BI | Analytics and BI | n/a | 2016 | 2016 |
In 2016, First Bank implemented Tableau to deliver executive level dashboards and KPI reporting as part of an Analytics and BI initiative focused on data driven strategies for customer insight and more effective sales and marketing campaigns. The Tableau implementation produced executive reports and visualizations to support sales, marketing, call center and executive decision making, consolidating KPI data into accessible views.
The project used Tableau for interactive visualizations and Tableau Server for report distribution, with Tableau views built using complex calculations and hierarchical models to analyze large datasets. Back end architecture centered on a normalized Oracle 10g transactional database that provided SQL based access, and the team implemented dimensional modeling, data marts, facts and dimensions, ETL processes, data migration and data cleansing to prepare analytic-ready data for Tableau.
Integrations explicitly included Amazon Redshift as a data warehouse feed and Hive on HDFS with Python scripts used to load data to Hive, while Unix shell scripts validated and staged flat file data into Oracle tables. The implementation also addressed data profiling of millions of rows, data stewardship, and extended access to other applications and call center systems through designed data services, aligning analytics outputs with business workflows.
Governance and delivery used Agile software development methodology with Business Requirement Documents captured in DOOR, Jira for bug tracking and Quality Center Test Director for test case management and defect tracking. The analytics program involved direct collaboration between data analysts, QA and development, and the project manager to set expectations and ensure that Tableau reports met documented business requirements.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Loyalty | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Database Management | IaaS |
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2022 | 2022 |
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Domain Name System (DNS) | IaaS |
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2022 | 2022 |
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Infrastructure as Code (IaC) | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at First Bank
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by First Bank Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from First Bank IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the First Bank digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD First Bank Technographics
First Bank is a Banking and Financial Services organization based in United States,
with around 1421 employees and annual revenues of $104.0 million.
First Bank operates a diverse technology stack with applications such as
FIS Horizon, Glia AI Management and Tableau,
covering areas like Core Banking, Chatbots and Conversational AI and Analytics and BI.
First Bank has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FIS Global, Glia Technologies and Tableau Software.
First Bank recently adopted applications including
ampliFI Loyalty Platform in 2023, Glia AI Management in 2022 and Amazon SES in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of First Bank’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates First Bank’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete First Bank technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.