Fitness First
Whelco Place Enfield Street Industrial Estate Pemberton,
Wigan, WN5 8DB,
United Kingdom
Wigan, WN5 8DB,
United Kingdom
44 19 4222-5055
Leisure and Hospitality
Fitness First Technographics
Fitness First Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fitness First and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Fitness First employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fitness First has purchased the following applications: Eploy Applicant Tracking System for Applicant Tracking System, Candidate Relationship Management in 2020, Microsoft 365 for Collaboration in 2020, IFS Customer Engagement for Customer Engagement in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fitness First is running and its propensity to invest more and deepen its relationship with Eploy , MHR (formerly MidlandHR) , WorkForce Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fitness First revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fitness First intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fitness First Tech Stack and Enterprise Applications
Fitness First HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Eploy | Legacy | Eploy Applicant Tracking System | Applicant Tracking System, Candidate Relationship Management | HCM | n/a | 2020 | 2020 |
In 2020, Fitness First deployed the Eploy Applicant Tracking System to centralize recruitment and manage the candidate lifecycle. The Eploy Applicant Tracking System supports Fitness First's Applicant Tracking System,Candidate Relationship Management needs across its United Kingdom HR organization and is positioned as the primary tool for vacancy advertising, candidate screening, and talent pipelining.
The implementation focused on standard Applicant Tracking System,Candidate Relationship Management capabilities including job requisition and posting, application intake and parsing, interview scheduling, offer management, onboarding workflow orchestration, talent pool CRM and configurable recruitment reporting. Configuration work emphasized role-based access for HR Advisors and hiring managers, vacancy templates for club hiring, and reporting views to support compliance and statutory leave tracking referenced in HR processes.
Operational ownership sits within the central HR function, with the Head of HR and HR Advisors responsible for day to day maintenance of Eploy and for managing candidate to new hire handoffs such as induction and transition to payroll workflows. The system is used across UK clubs including site level hiring activity such as the Wigan club, and serves recruiting, onboarding and employee relations workflows described by the HR team.
Governance was structured around HR policy owners who maintain recruitment workflows, team inbox monitoring and reporting cadence to ensure consistent vacancy administration. The deployment standardized applicant tracking and candidate relationship management practices within Fitness First's HR function and institutionalized system stewardship with HR Advisors maintaining the Eploy Applicant Tracking System as the operational single source for recruitment records.
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Core HR | HCM |
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2012 | 2012 |
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Payroll | HCM |
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2012 | 2012 |
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Workforce Analytics | HCM |
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2019 | 2019 |
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Workforce Scheduling | HCM |
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2012 | 2012 |
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Workforce Scheduling | HCM |
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2019 | 2019 |
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Fitness First Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020 Fitness First implemented Microsoft 365 for Collaboration across its United Kingdom operations. The deployment covers corporate offices and club staff and is documented as being used on the company website.
Microsoft 365 was configured to provide core collaboration capabilities including email, team messaging, file sharing, and document libraries, aligning to standard Collaboration functional workflows. The implementation leverages Microsoft 365 components such as Exchange Online for mail, Microsoft Teams for real-time communication, SharePoint Online for site and content management, and OneDrive for personal file sync. Configuration activities emphasized tenant-level administration, mail routing, Teams provisioning, and SharePoint site architecture.
The deployment supports business functions across IT, corporate HR, marketing, and frontline club operations, enabling day-to-day coordination and document collaboration. Identity and access are governed through centralized administrative controls and role-based access provisioning to align corporate and club-level profiles. End-user adoption efforts included standard onboarding workflows, device access policies, and platform training for staff.
Governance centers on centralized tenant administration, content lifecycle controls within SharePoint Online, and Teams governance to manage external collaboration. Administrative reporting and compliance workflows were established through the platform’s built-in administration features to standardize collaboration practices across sites.
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Fitness First CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| IFS | Legacy | IFS Customer Engagement | Customer Engagement | CRM | n/a | 2017 | 2017 |
In 2017, Fitness First implemented IFS Customer Engagement to consolidate and streamline its UK contact centre operations. The deployment focused on a unified agent desktop to support the full spectrum of member interactions, covering inbound calls, outbound retention programmes, email, mailings and social media engagement within the Customer Engagement category.
The implementation configured IFS Customer Engagement to surface interaction history and case records directly in the agent interface, enabling standardized handling of joins, membership updates and renewals. Configuration emphasized interaction routing, case management workflows and campaign orchestration to support outbound retention activity and multi-channel inbound enquiries.
Operational coverage targeted Fitness Firsts UK contact centre, aligning customer service, retention and marketing communications functions under a single desktop and interaction repository. Integrations centered on telephony session handling and multichannel messaging channels to reduce agent context switching and provide a consolidated view of member interactions.
Governance changes included standardised agent workflows and scripted interactions, together with centralized interaction logging to enforce consistent handling of membership lifecycle events. The project was positioned to improve customer contact performance by simplifying agent tooling and unifying member interaction data within IFS Customer Engagement.
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Fitness First PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2014 | 2014 |
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Fitness First IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Fitness First CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Fitness First
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of HR | Director | HR | |
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Director of Operations | Director | Operations | |
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IT Director | Director | IT | |
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Head of Operations | Director | Operations | |
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CEO, Operations | CXO | Operations | |
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Finance Director | Director | Finance | |
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Apps Being Evaluated by Fitness First Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fitness First IT executives and key decision makers. This section highlights Fitness First's latest recorded technology evaluations, including Salesforce Agentforce Service Agent for Chatbots and Conversational AI on 2025-04-16. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fitness First digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-04-16 | Fitness First | Evaluated | Salesforce | Salesforce Agentforce Service Agent | Chatbots and Conversational AI | AI-Powered Application |
FAQ - APPS RUN THE WORLD Fitness First Technographics
Fitness First is a Leisure and Hospitality organization based in United Kingdom,
with around 600 employees and annual revenues of $200.0 million.
Fitness First operates a diverse technology stack with applications such as
Eploy Applicant Tracking System, Microsoft 365 and IFS Customer Engagement,
covering areas like Applicant Tracking System, Candidate Relationship Management, Collaboration and Customer Engagement.
Fitness First has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Eploy, Microsoft and IFS.
Fitness First recently adopted applications including
FullStory in 2021, Help Scout in 2021 and Microsoft Clarity in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fitness First’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fitness First’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fitness First technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.