Milton Keynes, MK14 6GD,
United Kingdom
Fixter Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Fixter and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35 Fixter employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fixter has purchased the following applications: Olark Live Chat for Chatbots and Conversational AI in 2020, Aircall Analytics for Analytics and BI in 2021, EpiServer CMS for Web Content Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fixter is running and its propensity to invest more and deepen its relationship with Olark , Aircall , Optimizely or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fixter revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fixter intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Olark | Legacy | Olark Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aircall | Legacy | Aircall Analytics | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In 2021, Fixter implemented Aircall Analytics, Apps Category . Fixter is a UK automotive startup that operates a nationwide network of more than 500 garage partners and uses phone support as a core element of its customer journey, so the deployment of Aircall Analytics was positioned to centralise voice interactions within existing service workflows. The implementation was aimed at sustaining high-touch customer interactions alongside automated messaging and digital quoting workflows.
Aircall Analytics was configured to capture core telephony functionality including call logging, call recording, call tagging and a live activity feed, while the team retained cloud telephony features such as drag-and-drop IVR, routing and voicemail access. Fixter operationalised Analytics+ to produce weekly analyses of customer wait times and customer experience related metrics, and to surface real-time call activity to contact centre supervisors. Call tags were used to categorise inbound and outbound interactions by topic, enabling structured analysis on the Aircall dashboard.
The deployment integrated natively with Salesforce, allowing calls taken in the Salesforce platform or the Aircall app to be automatically logged against the correct contact and supplemented with agent notes. This integration linked customer-facing teams with partner communications workflows for garage recruitment and relationship management, and it made telephony records available for custom dashboards in Salesforce. Operational coverage focused on Fixter’s customer service and product feedback loops, with agents using recorded calls and tags to feed insights to the product team.
Governance and process changes emphasised agent-driven escalation and structured feedback capture, with customer service agents proactively calling customers after notable reviews to extract qualitative detail. Aircall Analytics was also used as the primary mechanism for creating near-real-time feedback loops between customer service and product teams, and Fixter maintained an ongoing vendor engagement model with an Aircall account manager to surface product feedback. These structural changes supported Fixter’s objective of preserving personalised phone support while centralising analytics and call tracking for operational decision making.
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optimizely | Legacy | EpiServer CMS | Web Content Management | Content Management | n/a | 2017 | 2017 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Call Center | CRM |
|
2021 | 2021 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Security (AppSec) | CyberSecurity |
|
2024 | 2024 |
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