Fleet Farm
2401 S Memorial Dr,
Appleton, 54915, WI,
United States
Appleton, 54915, WI,
United States
1 877-633-7456
Retail
Fleet Farm Technographics
Fleet Farm Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fleet Farm and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6600 Fleet Farm employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fleet Farm has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2011, Avature CRM for Candidate Relationship Management in 2016, AppWorx Workload Automation for Business Process Management in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fleet Farm is running and its propensity to invest more and deepen its relationship with Oracle , Avature , UKG or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fleet Farm revenues, which have grown to $2.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fleet Farm intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fleet Farm Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP Financial Management | n/a | 2011 | 2011 |
Fleet Farm selected and deployed Oracle E-Business Suite in 2011 as its ERP Financial application, replacing a legacy system. The implementation focused on Oracle EBS general ledger and user profile configuration: Fleet Farm established and continues to maintain GL segments, GL rules, and chart-of-accounts structures to support transaction posting across locations. The deployment also includes ongoing user profile and security role setup to control access and onboard new store and site locations. Operational scope implied by the implementation covers company-wide financial controls and location-level accounting configuration for Fleet Farm’s retail footprint.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avature | Legacy | Avature CRM | Candidate Relationship Management | HCM | n/a | 2016 | 2016 |
In 2016, Fleet Farm deployed Avature CRM as its Candidate Relationship Management platform. Avature CRM is implemented on Fleet Farm's career site to manage external candidate engagement and online application intake across its United States retail operations.
The deployment centers on career site integration, candidate profile and resume capture, configurable application workflows, talent pool segmentation and campaign driven outreach. Avature CRM supports recruitment lifecycle functions typical of Candidate Relationship Management systems, including pipeline orchestration, email sequencing, event and referral tracking, and candidate database search and tagging. Configurations emphasize career site forms, branded candidate communications, and staged screening workflows to align with Fleet Farm recruiting operations.
Operational ownership is with talent acquisition and HR, covering store and corporate hiring channels, and governance focuses on consent capture on the career site and staged approval gates for screening and offers. The implementation is concentrated on web facing sourcing and candidate engagement, with Avature CRM serving as the primary candidate relationship layer on Fleet Farm's careers portal.
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2020 |
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Workforce Management | HCM |
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2013 | 2013 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Broadcom | Legacy | AppWorx Workload Automation | Business Process Management | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014, Fleet Farm deployed AppWorx Workload Automation from Broadcom as part of its Business Process Management environment. AppWorx Workload Automation was used to centralize batch scheduling, job maintenance and operational monitoring across the retailer's ERP and retail systems.
The implementation focused on AppWorx job scheduling and administration, orchestrating batch processing libraries and Pro C compiled routines on batch servers. AppWorx jobs were configured to trigger and monitor concurrent manager startups and workflow mailer processes, with UNIX shell scripting used to automate recurring operational tasks.
AppWorx was integrated into a broader stack that included Oracle eBusiness Suite with an upgrade path to 12.1.3, Retek 13.0.7, SOA 10g based retail to EBS integrations, SSO 10g OID, OBIEE and BIP services, and Oracle GoldenGate replication. The deployment supported both TEST and PROD environments hosted on Oracle Exadata infrastructure, and it operated alongside administration of 10 plus production databases and 30 plus test databases running Oracle 11g R2.
Operational governance was managed by an onsite Apps DBA lead operating in an onsite to offshore model, with responsibilities for 24 by 7 production support, change and problem management using FootPrint, coordination with infrastructure for OS and hardware maintenance, database cloning and backups, and performance monitoring via AWR and ASH reports. AppWorx served as the scheduling backbone for retail modules including RMS, SIM, RPM, ReIM and ALLOC, consolidating batch orchestration within Fleet Farm's Business Process Management landscape.
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Retail Management | ERP Services and Operations |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2019 | 2019 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2014 | 2014 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Demand Forecasting and Planning | SCM |
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2017 | 2017 |
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Inventory Management | SCM |
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2020 | 2020 |
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Warehouse Management | SCM |
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2009 | 2009 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2014 | 2014 |
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Financial Consolidation and Close | EPM |
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2014 | 2014 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Fleet Farm
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Fleet Farm Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Fleet Farm Technographics
Fleet Farm is a Retail organization based in United States,
with around 6600 employees and annual revenues of $2.00 billion.
Fleet Farm operates a diverse technology stack with applications such as
Oracle E-Business Suite, Avature CRM and AppWorx Workload Automation,
covering areas like ERP Financial, Candidate Relationship Management and Business Process Management.
Fleet Farm has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Avature and Broadcom.
Fleet Farm recently adopted applications including
Forter in 2021, UKG Pro Recruiting (ex UltiPro Recruiting) in 2020 and Oracle Retail Merchandising System in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fleet Farm’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fleet Farm’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fleet Farm technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.