Fleurop Interflora
Forliwiesenstrasse 4,
Wangen-BrAuttisellen, 8602,
Switzerland
Wangen-BrAuttisellen, 8602,
Switzerland
41 44 751 82 82
Retail
Fleurop Interflora Technographics
Fleurop Interflora Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fleurop Interflora and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 Fleurop Interflora employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fleurop Interflora has purchased the following applications: LiveChat for Chatbots and Conversational AI in 2017, SAP Emarsys Personalization for Personalization and Product Recommendations in 2017, Content Guru Storm CONTACT for Call Center in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fleurop Interflora is running and its propensity to invest more and deepen its relationship with LiveChat, Inc. , SAP , Content Guru or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fleurop Interflora revenues, which have grown to $31.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fleurop Interflora intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fleurop Interflora Tech Stack and Enterprise Applications
Fleurop Interflora AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Fleurop Interflora implemented LiveChat on its public website to provide real-time customer engagement. LiveChat is deployed as a web-embedded chat widget and is classified under the Chatbots and Conversational AI category, enabling conversational customer service and online order support directly on fleurop.ch.
The implementation concentrated on core conversational capabilities, including real-time messaging, agent console access, session routing, and preconfigured response templates within the LiveChat application. Operational ownership is aligned with digital and customer service functions, who manage agent configuration, widget placement on the site, and conversational workflow adjustments, while the deployment remains focused on the company website rather than broader enterprise systems.
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Fleurop Interflora eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Emarsys Personalization | Personalization and Product Recommendations | eCommerce | n/a | 2017 | 2017 |
In 2017, Fleurop Interflora implemented SAP Emarsys Personalization on their website. The deployment focused on delivering web storefront personalization for the Switzerland retail site and aligned online merchandising with marketing operations. SAP Emarsys Personalization was used to drive product discovery and tailored content in customer sessions through site-level personalization and recommendation placements.
Configuration emphasized capabilities aligned with the Personalization and Product Recommendations category, including a personalization engine, recommendation rule sets, customer segmentation, and campaign orchestration to surface product tiles and targeted content. Operational scope centered on marketing and e-commerce functions managing targeting rules and content feeds, with runtime delivery integrated into the website front-end to serve personalized experiences to visitors.
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Fleurop Interflora CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Content Guru | Legacy | Content Guru Storm CONTACT | Call Center | CRM | n/a | 2015 | 2016 |
In 2015 Fleurop Interflora deployed Content Guru Storm CONTACT as a cloud Call Center solution to deliver multi-channel intelligent Automated Contact Distribution, aligning the company and its global florist network around centralized contact handling. Content Guru Storm CONTACT was chosen to connect customers and florists to agents and information while providing elastic capacity for peak volumes.
The implementation used a cloud delivery model and the storm platform automatically scales to handle varying contact volumes, enabling Fleurop Interflora to process peaks in demand without on premises infrastructure investments. The company disposed of its on premises PBX and transitioned to an affordable monthly service model for telephony and contact routing instead of capital expenditure on premises based systems.
Functional capabilities implemented include iACD® multi-channel routing, a Florist Priority Line that connects florists to agents with accurate order information, and smart routing that can direct many customer calls straight to the florist handling an order. Content Guru Storm CONTACT also sits on a roadmap for additional storm modules intended to unify voice and other communications onto a centralised storm Cloud Contact Center.
Operational scope centers on the contact center and the global delivery network of florists and customers, impacting customer service and order fulfillment coordination. Governance and process restructuring focused on centralising communications and routing logic in the storm platform to improve access for customers and florists and to enhance contact center efficiency. The company reports that with the storm implementation Fleurop Interflora improved operational performance and same-day delivery capacity, with 75% of online orders delivered within four to five hours.
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Customer Experience | CRM |
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2019 | 2019 |
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Fleurop Interflora ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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Fleurop Interflora IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Fleurop Interflora CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at Fleurop Interflora
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Fleurop Interflora Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fleurop Interflora IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fleurop Interflora digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Fleurop Interflora Technographics
Fleurop Interflora is a Retail organization based in Switzerland,
with around 80 employees and annual revenues of $31.0 million.
Fleurop Interflora operates a diverse technology stack with applications such as
LiveChat, SAP Emarsys Personalization and Content Guru Storm CONTACT,
covering areas like Chatbots and Conversational AI, Personalization and Product Recommendations and Call Center.
Fleurop Interflora has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as LiveChat, Inc., SAP and Content Guru.
Fleurop Interflora recently adopted applications including
Google Identity Platform in 2021, LogMeIn GoToMyPC in 2020 and Hotjar in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fleurop Interflora’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fleurop Interflora’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fleurop Interflora technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.