Fleury Michon
25 rue de la BaudriEre,
Pouzauges, 85700,
France
Pouzauges, 85700,
France
33 2 51 66 32 32
Consumer Packaged Goods
Fleury Michon Technographics
Fleury Michon Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fleury Michon and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2994 Fleury Michon employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fleury Michon has purchased the following applications: Microsoft Dynamics AX for ERP Financial in 2016, Microsoft 365 for Collaboration in 2015, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fleury Michon is running and its propensity to invest more and deepen its relationship with Microsoft , Contentsquare , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fleury Michon revenues, which have grown to $803.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fleury Michon intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fleury Michon Tech Stack and Enterprise Applications
Fleury Michon ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics AX | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Fleury Michon implemented Microsoft Dynamics AX as its ERP Financial system to consolidate corporate finance and accounting processes. The deployment targeted core financial capabilities expected of an ERP Financial application, including general ledger structure, accounts payable and accounts receivable workflows, period closing orchestration and financial reporting consolidation.
Functional development and corrections on Microsoft Dynamics AX were the primary documented activities, signaling a post go live stabilization and configuration refinement phase. Work focused on adjusting transactional posting rules, master data such as the chart of accounts, user security roles and business logic to align the application with Fleury Michon accounting procedures.
Governance for the effort emphasized finance process ownership of change requests, iterative testing cycles and controlled updates to the production Microsoft Dynamics AX environment, with IT and finance coordinating validations. These activities established Microsoft Dynamics AX as the ERP Financial backbone for Fleury Michon corporate accounting operations.
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Fleury Michon Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Fleury Michon implemented Microsoft 365 to provide enterprise Collaboration capabilities. The Microsoft 365 deployment is explicitly referenced on the company website and is used to support both external content publishing on the site and internal collaboration workflows.
The implementation leverages Microsoft 365 capabilities common to the Collaboration category, including corporate email, team chat, document co-authoring, intranet style content management and cloud file storage, aligned to content publishing and knowledge management processes. Configuration work emphasizes web-enabled content flows that connect editorial teams and corporate communications with internal document collaboration.
Operationally the Microsoft 365 footprint is managed across IT and marketing led processes, with governance focused on centralized account provisioning, role based access controls and content publication approvals. The system supports cross-functional communication and document lifecycle workflows for corporate communications and employee collaboration.
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Fleury Michon CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, Fleury Michon deployed Hotjar on its consumer-facing website. The deployment introduced Customer Experience instrumentation to capture behavioral analytics, session replays, and direct user feedback for digital experience analysis. Fleury Michon used Hotjar to provide a focused channel for qualitative UX signals tied to site navigation and content interaction.
Implementation used client-side JavaScript instrumentation with Hotjar to enable heatmaps, session recordings, conversion funnel visualization, form analytics, and on-page feedback polls and surveys. Functional consumers included marketing, digital experience, and site content teams, who leveraged Hotjar data for UX research, content prioritization, and conversion optimization. Configuration centered on tagging and capture rules in the Hotjar dashboard, routing session and interaction data to Hotjar for visualization and playback across targeted site flows and landing pages.
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Fleury Michon Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2018 | 2018 |
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Fleury Michon IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Fleury Michon CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Fleury Michon
| First Name | Last Name | Title | Function | Department | Phone | |
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IT Director | Director | IT | |
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CFO | CXO | Finance | |
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Group Management Control Director of Operations | Director | Finance | |
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Apps Being Evaluated by Fleury Michon Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fleury Michon IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fleury Michon digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Fleury Michon Technographics
Fleury Michon is a Consumer Packaged Goods organization based in France,
with around 2994 employees and annual revenues of $803.0 million.
Fleury Michon operates a diverse technology stack with applications such as
Microsoft Dynamics AX, Microsoft 365 and Hotjar,
covering areas like ERP Financial, Collaboration and Customer Experience.
Fleury Michon has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Contentsquare.
Fleury Michon recently adopted applications including
Cloudflare CDN in 2021, Xandr Invest (ex AppNexus DSP) in 2020 and Proofpoint Email Security and Protection in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fleury Michon’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fleury Michon’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fleury Michon technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.