Cologne, 50827,
Germany
FOND OF Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by FOND OF and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 FOND OF employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that FOND OF has purchased the following applications: Kickbite Analytics for Analytics and BI in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems FOND OF is running and its propensity to invest more and deepen its relationship with Kickbite or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing FOND OF revenues, which have grown to $75.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for FOND OF intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kickbite | Legacy | Kickbite Analytics | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
In 2023, FondOf implemented Kickbite Analytics, an Analytics and BI application, to move attribution for its brands Affenzahn, ergobag, and satch from last-click to AI click-and-view attribution in the German market. The implementation was centered on marketing analytics for e-commerce and explicitly targeted upper-funnel measurement to better allocate Meta advertising budgets across brand portfolios.
Kickbite Analytics was configured to run an AI attribution engine and measurement pipeline that combined advertising exposure signals with conversion events, enabling click-and-view attribution modeling and budget decisioning. The deployment emphasized real-time or near real-time attribution outputs and reporting for media planning, with data ingestion configured from Meta advertising feeds and internal e-commerce order data to link upper-funnel activity to new orders.
Operational coverage included FondOf marketing and analytics teams for the three brands in Germany, with governance changes to shift media buying decisions toward AI-driven attribution outputs. According to the vendor case study, Kickbite-reported outcomes from the implementation were a 20 percent increase in spend, an 85 percent increase in new orders, and a 7 percent reduction in customer acquisition cost, these figures attributed to the new AI click-and-view measurement approach.
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