Sunnyvale, 94086, CA,
United States
Footwear Etc. Technographics
Footwear Etc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Footwear Etc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 Footwear Etc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Footwear Etc. has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2010, Microsoft 365 for Collaboration in 2019, Equifax Kount for eCommerce Fraud Protection in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Footwear Etc. is running and its propensity to invest more and deepen its relationship with Intuit , PayPal , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Footwear Etc. revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Footwear Etc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Footwear Etc. Tech Stack and Enterprise Applications
Footwear Etc. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2010 | 2010 |
In 2010 Footwear Etc. implemented Intuit Quickbooks Enterprise to centralize accounting and accounts payable operations, targeting ERP Financial activities across the business. The deployment was explicitly used to manage high volumes of vendor invoices, processing 200 to 400 invoices per week for both operations vendors and product vendors.
The implementation emphasized accounts payable, general ledger, vendor management, and transaction processing capabilities within Intuit Quickbooks Enterprise. Configuration work focused on batch invoice entry, automated posting routines, and standardized chart of accounts mappings to support consistent financial transaction processing at scale.
Operational coverage centered on the Finance and Purchasing functions, centralizing invoice capture, vendor statement reconciliation, and payment scheduling as part of ERP Financial workflows. The system was configured to support cost accounting and inventory related financial workflows commonly associated with retail finance operations.
Governance changes included formal AP approval workflows, role based controls for invoice processing, and defined month end procedures to improve consistency in vendor account reconciliation. Intuit Quickbooks Enterprise was the primary ERP Financial application for ongoing invoice throughput and vendor accounting governance at Footwear Etc.
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Footwear Etc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Footwear Etc. deployed Microsoft 365 for Collaboration. The deployment covered the retailer’s US operations and its staff of approximately 70 employees, and Microsoft 365 is surfaced on the company website.
The Microsoft 365 implementation centers on standard Collaboration capabilities, including Exchange Online for corporate email, Microsoft Teams for messaging and meetings, SharePoint Online for intranet and content management, and OneDrive for file synchronization. Configuration for an organization of this scale typically involves a single Microsoft 365 tenant, license assignment by role, and basic security controls such as multi factor authentication and conditional access aligned to Collaboration governance practices.
Operationally the Microsoft 365 deployment supports core business functions including store operations coordination, merchandising collaboration, customer service communications, and back office productivity. Governance emphasis is on user and mailbox provisioning workflows, Teams channel and external access policies, and SharePoint site templates, and the presence of Microsoft 365 on the Footwear Etc. website indicates it is the primary Collaboration platform for content and communications across the company.
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Footwear Etc. eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Equifax | Legacy | Equifax Kount | eCommerce Fraud Protection | eCommerce | n/a | 2021 | 2021 |
In 2021, Footwear Etc. deployed Equifax Kount on their website to provide eCommerce Fraud Protection for its online storefront and checkout flow. The implementation targeted real-time risk assessment for online orders and session-level instrumentation to detect fraudulent transactions during purchase flows.
Equifax Kount was configured to deliver core capabilities common to the eCommerce Fraud Protection category, including real-time fraud scoring, device and browser fingerprinting, velocity checks, account takeover indicators, and automated decisioning for accept, review, or decline outcomes. Configuration emphasized rule tuning and decision thresholds to align with retail order profiles and fraud tolerance for a small to mid-market retailer.
The deployment was executed as a website integration, with client-side signal collection embedded in the storefront and server-side calls for transaction scoring at checkout, enabling Equifax Kount to evaluate device, session, and transaction signals before order authorization. Operational coverage centered on the online sales channel, with fraud signals surfaced to order review workflows and ticketing used by ecommerce operations for manual investigations.
Governance and operational ownership were placed within Footwear Etc. ecommerce operations and customer service teams for day-to-day triage, rule updates, and manual reviews, reflecting the companys 70-employee structure. Rollout followed a phased approach across the website checkout, with ongoing tuning of rules and monitoring to align fraud decisions to business risk and customer experience.
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eCommerce | eCommerce |
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2013 | 2013 |
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eCommerce | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2011 | 2011 |
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Product Review Management | eCommerce |
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2021 | 2021 |
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Footwear Etc. SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Order Management | SCM |
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2017 | 2017 |
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Footwear Etc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Footwear Etc. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Footwear Etc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Footwear Etc. CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Footwear Etc.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Vice President Retail Sales | VP | Sales | ||||
| President | CXO | Finance | ||||
| Accounting Manager | Manager | Finance | ||||
| Director of Online Operations | Director | Finance |
Apps Being Evaluated by Footwear Etc. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||