Ford Retail
2 Charter Court, Newcomen Way,
Colchester, x, CO4 9YA,
United Kingdom
Colchester, x, CO4 9YA,
United Kingdom
44 12 0675 4600
Automotive
Ford Retail Technographics
Ford Retail Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ford Retail and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Ford Retail employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ford Retail has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2018, IT Fleet Automotive for Fleet Management in 2012, Salesforce Marketing Cloud for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ford Retail is running and its propensity to invest more and deepen its relationship with Cisco Systems , IT Fleet Automotive , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ford Retail revenues, which have grown to $1.61 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ford Retail intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ford Retail Tech Stack and Enterprise Applications
Ford Retail Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, Ford Retail deployed Cisco Webex Meetings to provide Audio Video and Web Conferencing for both internal collaboration and customer-facing communications. Cisco Webex Meetings is embedded on Ford Retail's website to enable browser-based meeting join flows and customer scheduling alongside employee meeting access.
The implementation uses core Audio Video and Web Conferencing capabilities common to the category, including scheduled meetings, HD video and audio, screen sharing, participant controls, and meeting recording. Cisco Webex Meetings is presented as a cloud-delivered meeting layer integrated into web pages, which supports browser joinability and standard Webex meeting controls for hosts and participants.
Operational coverage is across Ford Retail's United Kingdom operations and spans customer service, sales, and corporate collaboration use cases. Governance appears oriented around centralized IT control of meeting policies, host privileges, and web-embedded meeting access, aligning the Cisco Webex Meetings deployment with customer engagement and internal communication workflows.
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Ford Retail SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IT Fleet Automotive | Legacy | IT Fleet Automotive | Fleet Management | SCM | n/a | 2012 | 2012 |
In 2012 Ford Retail implemented IT Fleet Automotive in a Fleet Management deployment using a white label version of IT Fleet's FleetPlus platform. The rollout targeted vehicle in life management, transport coordination and de-fleet processes across Ford Retail operations in the United Kingdom.
Module usage for Ford Retail is inferred from IT Fleet Automotive's white label statement, indicating configuration of FleetPlus capabilities such as vehicle lifecycle tracking, transport scheduling, de-fleet workflows and audit trail recording. Fleet Management deployments commonly include role based access controls, status driven workflows and event logging to support operational visibility and compliance, all of which align with the cited functionality.
Operational coverage focused on UK sites and business functions that manage vehicle operations, transport teams and de-fleet specialists within Ford Retail. The IT Fleet Automotive white label deployment emphasized improved visibility and audit trails as stated by IT Fleet, supporting governance and evidence for vehicle in life and de-fleet processes while allowing Ford Retail to present FleetPlus functionality under its own brand and processes.
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Ford Retail CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Ford Retail deployed Salesforce Marketing Cloud as a Marketing Automation solution on its website. Ford Retail is a United Kingdom automotive retailer with approximately 3,000 employees and implemented the cloud-hosted platform to centralize web-driven customer engagement and campaign orchestration.
The implementation emphasizes core Marketing Automation capabilities, including email campaign management, journey orchestration, audience segmentation, content management, and web tracking to support onsite personalization and behaviorally-triggered messaging. Salesforce Marketing Cloud was configured to run automated campaign workflows and timed communications, with content publishing and template management used to standardize cross-channel creative.
Architecturally the deployment centers on a web integration model, using site-level tracking to feed behavioral and event data into Salesforce Marketing Cloud for real-time orchestration of digital campaigns. Operational coverage is focused on marketing and digital channels within Ford Retail, using the website as the primary acquisition and engagement surface for customer journeys.
Governance was placed in marketing operations, with campaign lifecycle controls, content approval workflows, segmentation governance, and consent management to manage audience definitions and messaging rules. Rollout prioritized embedding Salesforce Marketing Cloud into web-facing touchpoints with staged campaign onboarding and governance checkpoints to align digital teams with centralized campaign configuration.
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Ford Retail IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Ford Retail CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Ford Retail
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Finance Director | Director | Finance | |
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Head Office Financial Controller | Director | Finance | |
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Financial Controller | Director | Finance | |
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Head Office Financial Controller | Director | Finance | |
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Regional HR Manager | Manager | HR | |
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Information Technology Manager | Manager | IT | |
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Regional HR Manager | Manager | HR | |
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IT Director | Director | IT | |
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HR Director | Director | HR | |
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Regional HR Manager | Manager | HR | |
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Apps Being Evaluated by Ford Retail Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ford Retail IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ford Retail digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Ford Retail Technographics
Ford Retail is a Automotive organization based in United Kingdom,
with around 3000 employees and annual revenues of $1.61 billion.
Ford Retail operates a diverse technology stack with applications such as
Cisco Webex Meetings, IT Fleet Automotive and Salesforce Marketing Cloud,
covering areas like Audio Video and Web Conferencing, Fleet Management and Marketing Automation.
Ford Retail has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cisco Systems, IT Fleet Automotive and Salesforce.
Ford Retail recently adopted applications including
Salesforce Marketing Cloud in 2021, Lumen CDN in 2021 and Redsift OnDMARC in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ford Retail’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ford Retail’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ford Retail technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.