Ford Spain Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Ford Spain and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8000 Ford Spain employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ford Spain has purchased the following applications: LivePerson Conversational Cloud for Chatbots and Conversational AI in 2021, Adobe Experience Manager for Digital Asset Management in 2020, Modula WMS for Warehouse Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ford Spain is running and its propensity to invest more and deepen its relationship with LivePerson , Adobe Systems , Modula or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ford Spain revenues, which have grown to $2.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ford Spain intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2020 | 2020 |
|
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Modula | Legacy | Modula WMS | Warehouse Management | SCM | n/a | 2022 | 2022 |
In 2022 Ford Spain implemented Modula WMS at its Almussafes engine production plant in Spain, deploying the application as part of a Warehouse Management strategy for automotive parts buffering and delivery. The deployment centered on modular automated storage to support continuous engine production within a European manufacturing site.
The implementation integrated three Modula VLMs as the primary hardware layer controlled by Modula WMS, providing automated storage and retrieval, parts buffering, and sequenced delivery capabilities to the production line. Configuration emphasized localized inventory availability management and automated picking workflows that interface directly with the VLM control layer and the warehouse application logic.
Integrations included a direct connection between Modula WMS and the plant WMS ERP landscape, enabling parts availability signals and pick/delivery coordination with factory systems. Operational coverage targeted engine parts supply for the Almussafes plant, impacting production line materials handling, inventory control, and plant logistics functions.
Governance and rollout were executed as a plant-level equipment and WMS extension, aligning parts replenishment and delivery processes with existing factory workflows. The Modula installation reduced floor footprint and supported high-volume engine output while interfacing with the factory WMS for parts availability, preserving continuous production at the site.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
|
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Customer Experience | CRM |
|
2015 | 2015 |
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Customer Experience | CRM |
|
2022 | 2022 |
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Customer Experience | CRM |
|
2021 | 2021 |
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Data Management Platform | CRM |
|
2021 | 2021 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
|
2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Performance Management | ITSM |
|
2018 | 2018 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
|
2014 | 2014 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
|
2019 | 2019 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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