Forever New
Level 1, Building 8, 576 Swan Street,
Richmond, 3121, VIC,
Australia
Richmond, 3121, VIC,
Australia
61 3 5614-6000
Retail
Forever New Technographics
Forever New Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Forever New and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Forever New employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Forever New has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2017, PageUp ATS for Applicant Tracking System in 2020, Retail Directions for Retail Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Forever New is running and its propensity to invest more and deepen its relationship with Oracle , Block (ex Square, Inc) , PageUp or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Forever New revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Forever New intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Forever New Tech Stack and Enterprise Applications
Forever New ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017 Forever New implemented Oracle NetSuite ERP to centralize ERP Financial functions for its finance and accounting organization. The implementation activity documented by internal accounting staff focused on core financial operations and month end control workflows during the 2017 through 2019 operational window.
The deployment concentrated on fixed asset management and capital expenditure controls, with Oracle NetSuite ERP configured to support fixed assets for both accounting and tax treatment and to provide CAPEX reporting to track spending against budget. Routine financial control capabilities were established in the system, including month end close procedures, balance sheet reconciliations, bank reconciliations, preparation of P and L variance commentary, and response processes for statutory audit requests. Tax compliance workflows for Australian lodgements such as BAS, PAYG and FBT were incorporated into the operating procedures used by the accounting team.
Operational ownership remained within the finance function, with the implementation driving changes to asset accounting and CAPEX approval and reporting processes. The documented achievements state the successful implementation of fixed asset accounting and CAPEX reporting in Oracle NetSuite ERP, reinforcing the system relationship Forever New Oracle NetSuite ERP ERP Financial finance and accounting functions.
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Payment Processing | ERP |
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2020 | 2020 |
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Forever New HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PageUp | Legacy | PageUp ATS | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, Forever New implemented PageUp ATS as its Applicant Tracking System. PageUp ATS is embedded on Forever New's careers site to capture applications directly through the company website using PageUp application forms, centralizing external candidate intake for the retailer in Australia.
The implementation focused on core Applicant Tracking System capabilities, including job requisition and posting workflows, online application forms, candidate profile and resume capture, configurable screening and shortlisting workflows, interview scheduling support, and offer stage tracking. PageUp ATS was configured to manage end to end recruitment lifecycle tasks that align with typical talent acquisition operations.
Integrations are explicitly limited to the careers site placement where PageUp ATS serves as the front end for job postings and application capture, ensuring job links on Forever New web pages resolve to PageUp application forms. Operational coverage centers on HR and Talent Acquisition teams and hiring managers within Forever New, consolidating applicant data and providing a single source for candidate status and workflow progression.
Governance emphasis in the deployment centered on standardizing recruitment workflows and centralizing candidate records inside PageUp ATS, with configurable approval routing and status tracking to support hiring governance and operational consistency. The narrative reflects a focused ATS deployment using PageUp ATS as the primary Applicant Tracking System powering Forever New's website-driven recruitment.
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Employee Recognition and Rewards Management | HCM |
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2021 | 2021 |
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Payroll | HCM |
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2019 | 2019 |
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Time and Attendance | HCM |
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2019 | 2019 |
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Workforce Scheduling | HCM |
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2013 | 2013 |
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Forever New ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Retail Directions | Legacy | Retail Directions | Retail Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020 Forever New implemented Retail Directions as a central component of its Retail Management stack, deploying Retail Directions to support ERP and POS functions across its omnichannel environment. The deployment targeted Forever New’s global retail network of more than 200 shops, concession locations, warehousing and e-commerce operations, consolidating inventory visibility and transactional workflows across store and online channels.
The implementation used Retail Directions RMS for back-office retail management and Retail Directions SMS for point-of-sale operations, aligning core retail modules such as inventory management, store selling, and replenishment rules with omnichannel order orchestration. Configuration emphasized centralized inventory pooling and allocation logic to support ship-from-store, split deliveries and in-store pickup workflows, enabling store associates to access network-wide stock for selling and fulfilment.
Retail Directions was integrated into a broader omnichannel architecture, with explicit integrations to Magento Commerce, Akeneo PIM, Accellos WMS, Emarsys CRM, a centralized data warehouse, an image management system and product lifecycle systems, using Mulesoft middleware to broker APIs and real-time messages. The integration approach enabled inventory updates propagated across channels within 15 minutes, rapid addition of new stores to the inventory pool, and coordinated order routing between warehouses and stores for hop logic and split shipments.
Governance and operational rollout were executed as part of an enterprise omnichannel program led with a named solution partner, with process changes for store fulfilment, returns and automated exchange flows. As part of the integrated solution that included Retail Directions, Forever New reported concrete program-level results including a 20% decrease in abandoned baskets, a 50% decrease in warehouse dispatch time, reduced inventory update latency to 15 minutes and a halving of short-pick order cancellations, while enabling buy-online-return-in-store functionality to support in-store attachment sales.
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Forever New eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Product Information Management | eCommerce |
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2020 | 2020 |
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Forever New SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Warehouse Management | SCM |
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2020 | 2020 |
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Forever New CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2019 | 2019 |
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Customer Engagement | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2014 | 2014 |
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Customer Support | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Forever New ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Forever New PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2014 | 2014 |
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Forever New IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Forever New CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Forever New
| First Name | Last Name | Title | Function | Department | Phone | |
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GM - Human Resources | CXO | HR | |
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WHS & HR Manager - Retail | Manager | HR | |
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Group IT Operations Manager | Manager | IT | |
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Human Resources Business Partner | Manager | HR | |
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Head of Digital Marketing and CRM | Director | Marketing | |
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Digital & Ecommerce Product Manager | Manager | IT | |
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Customer Service Representative | Manager | Customer Service | |
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Customer Service Representative | Manager | Customer Service | |
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General Manager - People & Culture | Manager | HR | |
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People Partner | director | HR | |
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People Experience and Capability Manager | Manager | HR | |
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GM People & Culture | Director | HR | |
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Head of Human Resources | Director | HR | |
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Talent Acquisition Partner | Director | HR | |
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People Partner | Director | HR | |
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People Partner | Director | HR | |
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Talent Acquisition Specialist | Non Manager | HR | |
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HR Business People Partner | Director | HR | |
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Payroll Officer | Manager | HR | |
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Apps Being Evaluated by Forever New Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Forever New IT executives and key decision makers. This section highlights Forever New's latest recorded technology evaluations, including SAP S/4 HANA for ERP Financial on 2025-01-09. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Forever New digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-01-09 | Forever New | Evaluated | SAP | SAP S/4 HANA | ERP Financial | ERP |
FAQ - APPS RUN THE WORLD Forever New Technographics
Forever New is a Retail organization based in Australia,
with around 2500 employees and annual revenues of $300.0 million.
Forever New operates a diverse technology stack with applications such as
Oracle NetSuite ERP, PageUp ATS and Retail Directions,
covering areas like ERP Financial, Applicant Tracking System and Retail Management.
Forever New has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, PageUp and Retail Directions.
Forever New recently adopted applications including
Reward Gateway Employee Reward and Recognition in 2021, Riskified Chargeback Guarantee in 2021 and Quantcast Measure in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Forever New’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Forever New’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Forever New technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.