Fortnum & Mason
181 Piccadilly, St. James's,
London, W1A 1ER,
United Kingdom
London, W1A 1ER,
United Kingdom
44 20 7734-8040
Retail
Fortnum & Mason Technographics
Fortnum & Mason Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fortnum & Mason and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1021 Fortnum & Mason employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fortnum & Mason has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2019, Microsoft Dynamics 365 Retail POS for Point Of Sale in 2019, RELEX Rebot for Generative AI Platforms in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fortnum & Mason is running and its propensity to invest more and deepen its relationship with Microsoft , PayPal , Adyen or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fortnum & Mason revenues, which have grown to $265.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fortnum & Mason intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fortnum & Mason Tech Stack and Enterprise Applications
Fortnum & Mason ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | n/a | 2019 | 2019 |
In 2019 Fortnum & Mason implemented Microsoft Dynamics 365 for Finance and Operations as the store’s ERP Financial backbone during a D365 Version 10.0.11 update project. The engagement covered configuration and rollout activity for retail commerce and supply chain modules to support the retailer’s call centre, multiple physical stores, and online channel. The work period included a contracted Business Analyst assignment from September 2019 to September 2020 that supported configuration, testing, and operational stabilization.
Microsoft Dynamics 365 for Finance and Operations was configured for core retail and commerce workflows, including Commerce Scale Unit setup using RSSU and RCSU, MPOS and CPOS deployment with offline database capability, and HQ configuration for MPOS and CPOS. The implementation included retail and POS functional configuration, unit testing of call centre and store POS processes in D365 version 10, and commercial configuration aligned to point of sale and omni-channel order flows.
Integrations were implemented and supported as part of the deployment, including an Adyen Payment Connector and a Givex external gift card connector inside D365 FO. The program also covered integration points for POS connectivity, EDI flows through TrueCommerce middleware, a third party warehouse system, e-commerce platform integration, and AGR Merchandising tool interactions. Functional scope included credit card processing, omni-channel payments, linked refunds, and online retail channel payment flows.
Operational governance included formal unit tests for POS, call centre and store functions, ongoing monitoring of daily critical system activities, incident management and resolution processes, and Business System Analyst level troubleshooting for Dynamics 365 SCM, POS and Retail components. Support responsibilities encompassed monitoring integrated applications, managing incidents, and advising on business process issues to maintain operational continuity across retail and ecommerce channels.
Business functions impacted by the Microsoft Dynamics 365 for Finance and Operations deployment included retail operations, payments processing, merchandising, warehousing and call centre order handling. The implementation emphasized commerce scale, offline POS resiliency and integrated payment and gift card services to align in-store and online retail operations under the ERP Financial platform.
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Payment Processing | ERP |
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2017 | 2017 |
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Payment Processing | ERP |
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2017 | 2017 |
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Fortnum & Mason ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 Retail POS | Point Of Sale | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019 Fortnum & Mason implemented Microsoft Dynamics 365 Retail POS to formalize Point Of Sale capabilities within its Microsoft Dynamics 365 Finance and Operations environment, as part of a version 10.0.11 update project. The engagement focused on retail, call centre and e-commerce channel coverage, using Microsoft Dynamics 365 Retail POS to unify in-store and online transaction workflows.
Configuration work centered on Commerce Scale Unit deployment, including RSSU and RCSU, and the setup of MPOS and CPOS with offline databases and D365 HQ configuration. Retail and commerce functional modules were configured inside Microsoft Dynamics 365 Finance and Operations, with explicit attention to POS functions, call centre sales flows and MPOS CPOS synchronization.
The implementation integrated payment and gift payment connectors, implementing the Adyen Payment Connector and a Givex external gift card connector inside Dynamics 365 Finance and Operations. E-commerce integration work covered credit card processing, omni-channel payments and linked refunds, and the program supported upstream and downstream integrations including POS interfaces, EDI and TrueCommerce middleware, a third party warehouse system, e-commerce storefront connectivity and the AGR Merchandising tool. Unit tests for call centre and retail store processes were executed against D365 version 10.
Operational governance and support were handled through a Business System Analyst role focused on Microsoft Dynamics 365 SCM, POS, call centres and retail stores, providing troubleshooting, business process remediation and incident management. Daily monitoring of critical system activities and coordination of resolution for integrated application issues were primary operational controls during the rollout and stabilization phase.
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Retail Management | ERP Services and Operations |
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2019 | 2019 |
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Fortnum & Mason AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| RELEX Solutions | Legacy | RELEX Rebot | Generative AI Platforms | AI Development | Demandtex | 2024 | 2025 |
In 2024 Fortnum & Mason implemented RELEX Rebot from RELEX Solutions as part of a RELEX deployment for forecasting and replenishment across its United Kingdom operations. The deployment is cataloged under Generative AI Platforms and was selected to improve product availability, optimise inventory and reduce waste across UK stores and distribution points.
The implementation focuses on core forecasting and replenishment capabilities, with RELEX Rebot providing AI-assisted planner workflows and decision support to accelerate demand forecasting and generate replenishment proposals. Functional capabilities implemented include demand forecasting, inventory optimisation and replenishment planning, together with planner decision-assist features consistent with RELEX Rebot functionality.
Demandtex provided implementation support for configuration, user enablement and rollout coordination of the RELEX deployment at Fortnum & Mason. RELEX made Rebot generally available in March 2024, so Fortnum & Mason's RELEX deployment likely includes RELEX Rebot as the planner-facing generative AI component to boost planner productivity and decision-making.
Operational scope for the deployment covers supply chain planning, merchandising and inventory management within the United Kingdom, with direct impact on planning and inventory teams responsible for assortment and store replenishment. Governance emphasis centers on aligning planner workflows and inventory policies with the new AI-assisted decisioning, supported by Demandtex during the rollout.
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Generative AI Platforms | AI Development |
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2024 | 2025 |
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Fortnum & Mason AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Fortnum & Mason Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Online Meeting Scheduling | Collaboration |
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2015 | 2016 |
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Fortnum & Mason SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Allocation and Replenishment | SCM |
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2024 | 2024 |
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Inventory Management | SCM |
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2024 | 2025 |
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Supply Chain Management | SCM |
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2019 | 2019 |
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Transportation Management | SCM |
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2013 | 2013 |
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Fortnum & Mason CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2018 | 2018 |
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CRM | CRM |
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2014 | 2014 |
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Customer Engagement | CRM |
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2017 | 2017 |
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Customer Engagement | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Loyalty | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2014 | 2015 |
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Marketing Analytics, Data Management Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Fortnum & Mason ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Fortnum & Mason PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Fortnum & Mason IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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SD-WAN | IaaS |
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2017 | 2017 |
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Fortnum & Mason CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Fortnum & Mason
| First Name | Last Name | Title | Function | Department | Phone | |
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Head Of Customer Success | Director | Customer Service | |
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Customer Engagement Director | Director | Customer Service | |
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Chief Customer Officer | CXO | Customer Service | |
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Head Of Customer Service | Director | Customer Service | |
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Customer Service Manager | Manager | Customer Service | |
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Customer Service Manager & Technology Lead | Manager | Customer Service | |
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Head of Digital Transformation | Director | IT | |
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Apps Being Evaluated by Fortnum & Mason Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fortnum & Mason IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fortnum & Mason digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Fortnum & Mason Technographics
Fortnum & Mason is a Retail organization based in United Kingdom,
with around 1021 employees and annual revenues of $265.0 million.
Fortnum & Mason operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, Microsoft Dynamics 365 Retail POS and RELEX Rebot,
covering areas like ERP Financial, Point Of Sale and Generative AI Platforms.
Fortnum & Mason has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and RELEX Solutions.
Fortnum & Mason recently adopted applications including
RELEX Rebot in 2024, RELEX-GPT in 2024 and RELEX Automatic Replenishment and Allocation in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fortnum & Mason’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fortnum & Mason’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fortnum & Mason technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.