Frasers Group
Brook Park East Unit A,
Shirebrook, NG20 8RY,
United Kingdom
Shirebrook, NG20 8RY,
United Kingdom
44 34 4245-9200
Retail
Frasers Group Technographics
Frasers Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Frasers Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 32000 Frasers Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Frasers Group has purchased the following applications: Teamtailor ATS for Recruiting, Applicant Tracking System in 2021, Enactor POS for Point Of Sale in 2020, silk Platform for Generative AI Platforms in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Frasers Group is running and its propensity to invest more and deepen its relationship with Teamtailor , SAP , UKG or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Frasers Group revenues, which have grown to $7.42 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Frasers Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Frasers Group Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Frasers Group implemented Teamtailor ATS. Teamtailor ATS is deployed on the company careers website, powering job listings and application capture on techcareers.frasers.group. The deployment is embedded in the careers site and configured to present branded job pages and candidate application flows. This positions Teamtailor ATS as the core Recruiting,Applicant Tracking System for external talent attraction.
Configuration centered on applicant intake, job posting management, candidate tracking, and automated candidate communication capabilities typical of applicant tracking systems. Teamtailor ATS was set up to manage job requisitions, capture candidate profiles, assign applicants to recruiting teams and support staged screening and interview workflows. Operational scope encompasses talent acquisition and recruiting teams who manage pipelines through the careers site and the Teamtailor ATS interface. Governance focused on careers site content control, access control within Teamtailor ATS and standardized recruiter workflows for handling external applications.
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Recruiting, Applicant Tracking System | HCM |
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2016 | 2016 |
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Workforce Management | HCM |
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2016 | 2016 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Enactor | Legacy | Enactor POS | Point Of Sale | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Frasers Group implemented Enactor POS under an enterprise agreement signed at the start of 2020, completing a pilot deployment at its Jack Wills brand. The rollout represents an enterprise program to deliver a single, flexible platform across all Frasers Group global retail operations and brands, and the implementation is categorized as Point Of Sale. Frasers Group chose Enactor partly due to the platform’s microservice architecture and visual toolkit.
The initial implementation provisions Enactor's Store Solutions for in-store checkout and customer interaction, with plans to phase in Enactor OMS for omnichannel ordering and customer journeys. The Enactor POS deployment emphasizes microservice architecture, a visual configuration toolkit, and composable POS workflows that enable non-technical users to make UI and process changes without custom development or external consulting. Configuration and workflow automation capabilities are central to enabling per-brand variations while maintaining a common platform.
Operational coverage is intended to span physical stores across the Group and to extend internationally, with Enactor OMS being phased in starting in Evans Cycles stores. The program includes engagement with Enactor’s dedicated Fiscalisation Team to ensure transactions are recorded in compliance with each country’s rules and appropriate VAT treatment. Business functions affected include store operations, omnichannel order orchestration, inventory optimisation across channels, and customer experience management.
Governance is structured around brand level configuration on a unified platform, allowing each brand within Frasers Group to tailor the Enactor Platform to its customer journeys while remaining under the enterprise agreement. The Jack Wills pilot marked the first rollout milestone, and Frasers Group intends to extend Enactor POS and Enactor OMS across its brands to standardize store solutions and orchestrate omnichannel retail operations, while retaining the ability for local adaptation.
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Silk Technologies | Legacy | silk Platform | Generative AI Platforms | AI Development | SADA Systems | 2023 | 2023 |
In 2023, Frasers Group engaged Silk Technologies, via SI partner SADA Systems, to deploy the silk Platform on Google Cloud to modernize the group data platform and accelerate retail analytics and customer insights across its UK retail brands. The silk Platform was implemented as a Generative AI Platforms solution to centralize data, enable AI-driven analytics, and support faster online customer experiences for the group's portfolio of UK brands.
The deployment was executed as a cloud native data platform on Google Cloud, with architecture focused on centralized ingestion and unified analytics. Implementation work emphasized data ingestion pipelines, a centralized analytics and customer insights layer, and model orchestration and inference capabilities typical of Generative AI Platforms to support natural language and embedding driven use cases.
SADA Systems led the Google Cloud engineering and platform development, integrating the silk Platform with franchise and brand data sources across Frasers Group's UK retail operations. Operational scope covered retail analytics and customer insight workflows used by e commerce, marketing, and merchandising teams across the group.
Governance and rollout planning included data governance and cost controls aligned to cloud resource reduction goals. The program aimed to reduce cloud resources, lower licensing costs, and deliver faster online experiences for customers while modernizing the group's retail and analytics stack using the silk Platform.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2017 | 2017 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2014 | 2014 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2018 | 2018 |
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Web Content Management | Content Management |
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2019 | 2019 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Order Management | SCM |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2014 | 2014 |
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Customer Loyalty | CRM |
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2020 | 2020 |
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Customer Loyalty | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Sales Automation | CRM |
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2022 | 2023 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Domain Name System (DNS) | IaaS |
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2020 | 2020 |
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Network Management and Monitoring | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2020 | 2020 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Professional Services | Professional Services |
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2014 | 2014 |
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Professional Services | Professional Services |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Frasers Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Frasers Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Frasers Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Frasers Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Frasers Group Technographics
Frasers Group is a Retail organization based in United Kingdom,
with around 32000 employees and annual revenues of $7.42 billion.
Frasers Group operates a diverse technology stack with applications such as
Teamtailor ATS, Enactor POS and silk Platform,
covering areas like Recruiting, Applicant Tracking System, Point Of Sale and Generative AI Platforms.
Frasers Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Teamtailor, Enactor and Silk Technologies.
Frasers Group recently adopted applications including
silk Platform in 2023, Hotjar in 2022 and Monday.com Sales CRM in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Frasers Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Frasers Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Frasers Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.