Frasers Hospitality Australia
488 Kent Street,
Sydney, 2000, NSW,
Australia
Sydney, 2000, NSW,
Australia
61 2 8823 8888
Leisure and Hospitality
Frasers Hospitality Australia Technographics
Frasers Hospitality Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Frasers Hospitality Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Frasers Hospitality Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Frasers Hospitality Australia has purchased the following applications: Access WageEasy (formerly Sage WageEasy) for Payroll in 2014, Gobot AI Support for Chatbots and Conversational AI in 2019, Mixpanel for Marketing Analytics in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Frasers Hospitality Australia is running and its propensity to invest more and deepen its relationship with The Access Group , Humanforce , Gobot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Frasers Hospitality Australia revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Frasers Hospitality Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Frasers Hospitality Australia Tech Stack and Enterprise Applications
Frasers Hospitality Australia HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| The Access Group | Legacy | Access WageEasy (formerly Sage WageEasy) | Payroll | HCM | n/a | 2014 | 2014 |
In 2014, Frasers Hospitality Australia implemented Access WageEasy (formerly Sage WageEasy) to manage Payroll operations across its hotel HR function. Access WageEasy was positioned as the primary payroll application supporting weekly and fortnightly pay cycles and was operated alongside Time Target HRIS to coordinate timekeeping and employee record maintenance.
The implementation emphasized standard Payroll capabilities, including payroll processing and pay run scheduling, employee file administration, onboarding workflows for new starters, and HRIS register updates. Configuration work focused on aligning payroll rules with award interpretation and Fair Work Act considerations, while HR staff maintained compliance through documented procedures and starter-pack administration.
Operational integration included ongoing co-management of WageEasy with Time Target HRIS for attendance and rostering data, and routine liaison with an outsourced payroll company to ensure smooth processing. The Access Group was the vendor for Access WageEasy, and the application’s operational scope centered on the hotel HR team, department heads, the HR Director, and the General Manager for approvals and escalations.
Governance and process responsibilities were formalized within HR, covering orientation and induction, pre-employment checks, contract and offer letter drafting, maintenance of employee files, and fortnightly payroll query resolution as the first point of contact. The HR function also used the combined WageEasy and Time Target setup to support recruitment administration, staff training coordination, and rewards and recognition programs.
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Time and Attendance | HCM |
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2014 | 2014 |
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Frasers Hospitality Australia AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Gobot | Legacy | Gobot AI Support | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Frasers Hospitality Australia implemented Gobot AI Support on its website. The deployment pointedly uses Gobot AI Support within the Chatbots and Conversational AI category to provide automated on-site conversational assistance for guests and prospective bookers.
Configuration focused on conversational workflows and intent handling, leveraging Gobot AI Support capabilities such as natural language understanding, FAQ automation, guided self-service flows, and scripted dialog trees to surface contextual responses and capture contact information for follow up. The implementation emphasizes online guest engagement, with conversation flows tailored to common hospitality scenarios including reservation guidance and basic guest inquiries.
The implementation is embedded in the company website and operated to support guest services and reservations touchpoints across Frasers Hospitality Australia properties in Australia. Governance is oriented around content and escalation rules, with the website and guest services teams managing conversation scripts, fallback pathways, and manual handoffs to human agents when needed.
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Frasers Hospitality Australia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mixpanel | Legacy | Mixpanel | Marketing Analytics | CRM | n/a | 2020 | 2020 |
In 2020, Frasers Hospitality Australia implemented Mixpanel on its website. The deployment positions Mixpanel as the Marketing Analytics solution to capture web-based guest behavior and instrument user events for digital measurement.
Configuration emphasized client-side event tracking, funnel analysis, cohort segmentation, custom dashboards, and real-time event streams consistent with Marketing Analytics best practices. Implementation work included an event taxonomy and tagging governance to standardize event names and properties, and dashboards were provisioned to surface acquisition and engagement flows for marketing and digital analytics teams. Frasers Hospitality Australia Mixpanel Marketing Analytics is scoped to support marketing, digital analytics, and guest acquisition and engagement functions across the corporate website.
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Frasers Hospitality Australia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Frasers Hospitality Australia Physical Security
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Physical Access Control System | Physical Security |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at Frasers Hospitality Australia
| First Name | Last Name | Title | Function | Department | Phone | |
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Human Resources Manager | Manager | HR | |
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Senior Manager Human Resources Business Partner | Manager | HR | |
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Human Resources & Payroll Coordinator | Manager | HR | |
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Apps Being Evaluated by Frasers Hospitality Australia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Frasers Hospitality Australia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Frasers Hospitality Australia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Frasers Hospitality Australia Technographics
Frasers Hospitality Australia is a Leisure and Hospitality organization based in Australia,
with around 120 employees and annual revenues of $15.0 million.
Frasers Hospitality Australia operates a diverse technology stack with applications such as
Access WageEasy (formerly Sage WageEasy), Gobot AI Support and Mixpanel,
covering areas like Payroll, Chatbots and Conversational AI and Marketing Analytics.
Frasers Hospitality Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as The Access Group, Gobot and Mixpanel.
Frasers Hospitality Australia recently adopted applications including
Mixpanel in 2020, Gobot AI Support in 2019 and Microsoft Azure Cloud Services in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Frasers Hospitality Australia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Frasers Hospitality Australia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Frasers Hospitality Australia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.