Freeman
1600 Viceroy Drive, Suite 200,
Dallas, 75235, TX,
United States
Dallas, 75235, TX,
United States
1 800-423-8416
Leisure and Hospitality
Freeman Technographics
Freeman Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Freeman and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 Freeman employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Freeman has purchased the following applications: SAP Concur Expense for Expense Management in 2007, Zoom for Audio Video and Web Conferencing in 2020, Dropbox Business for Enterprise Content Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Freeman is running and its propensity to invest more and deepen its relationship with SAP , Zoom Video Communications , Dropbox or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Freeman revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Freeman intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Freeman Tech Stack and Enterprise Applications
Freeman ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP | n/a | 2007 | 2007 |
In 2007, Freeman implemented SAP Concur Expense. Freeman deployed SAP Concur Expense in the Expense Management category to centralize expense reporting, travel booking, and field expense workflows for its Leisure and Hospitality operations in the United States.
The implementation focused on expense report creation and submission, travel arrangement workflows, and approval routing methods consistent with Expense Management practices. Freeman used SAP Concur Expense to maintain expense reports and make travel arrangements using Concur, and the platform was instrumented to support receipt capture, policy-based approvals, and standardized expense submission for event and field staff.
Operational coverage included corporate finance, travel coordination teams, HR touchpoints, and field operations including electricians. Freeman leveraged SAP Concur Expense as part of a process to collect and route W4 and I9 forms from electricians, embedding that collection into expense and travel workflows to ensure HR and compliance visibility alongside expense processing.
Governance centered on enforcing corporate expense policies through automated approval workflows and routing rules, with HR and finance assigned clear review responsibilities for submitted documentation. The deployment aligned SAP Concur Expense with Freeman business functions by unifying expense submission, travel booking, and HR compliance steps into a single Expense Management toolchain.
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Freeman Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020 Freeman embedded Zoom on their website to provide Audio Video and Web Conferencing capabilities. Freeman is a United States Leisure and Hospitality company with approximately 4,000 employees and about 1,000,000,000 in revenue, and the website-level deployment indicates a customer-facing conferencing layer available from public site pages.
The implementation leverages Zoom to deliver web-based meeting and webinar functionality, including browser join flows, live video, screen sharing, recording and scheduled sessions, consistent with Audio Video and Web Conferencing feature sets. Zoom is configured as the conferencing application for on-page attendee access and media streaming, implying provisioning of meeting controls, participant access settings, and recording handling typical for web conferencing deployments.
Architecturally the presence of Zoom on the corporate site indicates a client-side web integration model that surfaces meeting endpoints and session entry points directly through the site. Operational ownership is centered on event operations, marketing and client services, with governance focused on access controls, scheduling workflows and user experience for virtual events. Freeman Zoom Audio Video and Web Conferencing supports the business function of hosting virtual events and online client interactions via the company website.
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Freeman Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dropbox | Legacy | Dropbox Business | Enterprise Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, Freeman implemented Dropbox Business as its Enterprise Content Management solution. Freeman is using Dropbox Business on their website, leveraging the application for cloud-hosted content storage, file synchronization, secure sharing, and collaborative file editing to manage digital assets and client deliverables.
The deployment uses the Dropbox Business admin console for centralized user provisioning, role-based access controls, and audit logging to support content governance and permissions management. The implementation aligns with core Enterprise Content Management capabilities such as version control, metadata tagging, and shared link workflows to streamline content collaboration between internal teams and external stakeholders.
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Freeman CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Freeman PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Freeman IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Digital Workspace | IaaS |
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2013 | 2013 |
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Freeman CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Freeman
| First Name | Last Name | Title | Function | Department | Phone | |
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Director of Accounts Payable | Director | Finance | |
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IT Director | Director | IT | |
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Assistant Controller | Director | Finance | |
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IT Manager - Corporate Systems | Manager | IT | |
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Corporate Travel and Relocation Administrator | Manager | Finance | |
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Accounts Payable Lead | Manager | Finance | |
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IT Vice President - Field and Product Systems | VP | IT | |
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VP, Financial Planning and Analysis | VP | Finance | |
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Procurement Manager | Manager | Procurement | |
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Payroll Manager | Manager | Finance | |
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Apps Being Evaluated by Freeman Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Freeman IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Freeman digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Freeman Technographics
Freeman is a Leisure and Hospitality organization based in United States,
with around 4000 employees and annual revenues of $1.00 billion.
Freeman operates a diverse technology stack with applications such as
SAP Concur Expense, Zoom and Dropbox Business,
covering areas like Expense Management, Audio Video and Web Conferencing and Enterprise Content Management.
Freeman has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Zoom Video Communications and Dropbox.
Freeman recently adopted applications including
Salesforce Sales Cloud in 2021, SmartSheet in 2021 and AT&T Personal Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Freeman’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Freeman’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Freeman technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.