Freepik is a Media organization based in Spain, with around 580 employees and annual revenues of $87.0 million.

What enterprise applications does Freepik use?

Freepik operates a diverse technology stack with applications such as Factorial Expenses, GumGum and CARBON, covering areas like Expense Management, Artificial Intelligence Marketing and Analytics and BI.

What digital transformation initiatives has Freepik undertaken?

Freepik has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Factorial, GumGum and Near.

What are the most recent software purchases made by Freepik?

Freepik recently adopted applications including PostHog in 2026, Google Pay in 2025 and Apple Pay in 2025, highlighting its ongoing modernization strategy.

Which IT decision makers lead technology initiatives at Freepik?

APPS RUN THE WORLD maintains an up-to-date database of Freepik’s key decision makers and IT executives, available to Premium subscribers.

How does APPS RUN THE WORLD track Freepik’s IT investments?

Our research team continuously updates Freepik’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

How can I access the full list of applications used by Freepik?

Subscribe to APPS RUN THE WORLD to access the complete Freepik technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

Freepik Technographics, Software Purchases, AI and Digital Transformation Initiatives

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● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

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● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

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● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

Freepik Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Freepik and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 580 Freepik employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Freepik has purchased the following applications: Factorial Expenses for Expense Management in 2022, GumGum for Artificial Intelligence Marketing in 2020, CARBON for Analytics and BI in 2019 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Freepik is running and its propensity to invest more and deepen its relationship with Factorial , Visa , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Freepik revenues, which have grown to $87.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Freepik intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Factorial	Legacy	Factorial Expenses	Expense Management	ERP	n/a	2022	2022	In 2022, Freepik implemented Factorial Expenses to centralize travel and expense workflows. Factorial Expenses was integrated with TravelPerk to synchronize employee data and ensure travel bookings could be assigned to expense records across Spain based and global teams. The deployment emphasized Expense Management capabilities including centralized expense assignment, automated expense categorization rules, and structured reporting workflows. Implementation work included mapping employee directory attributes from TravelPerk into Factorial Expenses to automate owner assignment for trip related expenses and configuring category mapping to align with finance controls. Core application modules used consisted of expense entry, approval routing, and category configuration within Factorial Expenses. The TravelPerk to Factorial integration synchronized employee records and travel booking metadata so bookings created in TravelPerk are available for expense assignment and reconciliation in Factorial Expenses. The integration is documented in the TravelPerk case study and operated across Freepik’s Spain based operations and its global teams, centralizing visibility for finance and HR. The architecture relied on cloud based synchronization between TravelPerk and Factorial Expenses to maintain timely propagation of employee and booking data. Governance changes focused on aligning HR and finance workflows for travel related expense assignment and enforcing category mapping to drive consistent posting. The documented outcomes included improved visibility and automated expense categorization across teams, indicating Factorial Expenses was used as the Expense Management backbone in concert with TravelPerk for travel and expense workflows.
			Payment Processing	ERP		2024	2024
			Payment Processing	ERP		2025	2025
			Payment Processing	ERP		2025	2025

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Factorial

Legacy

Factorial Expenses

Expense Management

ERP

n/a

2022

In 2022, Freepik implemented Factorial Expenses to centralize travel and expense workflows. Factorial Expenses was integrated with TravelPerk to synchronize employee data and ensure travel bookings could be assigned to expense records across Spain based and global teams. The deployment emphasized Expense Management capabilities including centralized expense assignment, automated expense categorization rules, and structured reporting workflows. Implementation work included mapping employee directory attributes from TravelPerk into Factorial Expenses to automate owner assignment for trip related expenses and configuring category mapping to align with finance controls. Core application modules used consisted of expense entry, approval routing, and category configuration within Factorial Expenses. The TravelPerk to Factorial integration synchronized employee records and travel booking metadata so bookings created in TravelPerk are available for expense assignment and reconciliation in Factorial Expenses. The integration is documented in the TravelPerk case study and operated across Freepik’s Spain based operations and its global teams, centralizing visibility for finance and HR. The architecture relied on cloud based synchronization between TravelPerk and Factorial Expenses to maintain timely propagation of employee and booking data. Governance changes focused on aligning HR and finance workflows for travel related expense assignment and enforcing category mapping to drive consistent posting. The documented outcomes included improved visibility and automated expense categorization across teams, indicating Factorial Expenses was used as the Expense Management backbone in concert with TravelPerk for travel and expense workflows.

Payment Processing

ERP

2024

Payment Processing

ERP

2025

Payment Processing

ERP

2025

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live
GumGum	Legacy	GumGum	Artificial Intelligence Marketing	AI-Powered Application	n/a	2020	2020
			Chatbots and Conversational AI	AI-Powered Application		2020	2020
			Chatbots and Conversational AI	AI-Powered Application		2020	2020
			Chatbots and Conversational AI	AI-Powered Application		2020	2020